Sales Manager

MARC J. ABRAMS

**** ****** ****** . *******, ** *4002 . 650-***-**** . ********@*****.***

PROFESSIONAL EXPERIENCE:

AOL, San Francisco, CA

April 2009 - January 2010

Program Manager/Product Sales: West, Midwest, & Canada

- Lead international sales & account management team to monetize AOL O&O

and advertising.com network across multiple verticals through self-

managed automated display platform which generated a 200% client base

growth

- Harmonize best practices across the platform through product

functionality/flexibility, client feedback, and revenue opportunity to

influence product development and marketing

- Form and coordinate cross-team operations between developers, sales, &

account management to form advertiser campaign strategy resulting in a

revenue increase of 131%

- Build infrastructure of systems, training, authority, & ownership to

run the business, drive revenue, and influence customer relationship

management yielding 109% above sales goal quarter over quarter

Yahoo / Right Media, San Francisco, CA

May 2008 - February 2009

Engagement Manager, Partner Professional Services

- Managed pilot users of APT platform alongside product and engineering

to develop, maintain, and create partner requirements to form

platform solutions

- Developed best practices using industry, technology, and APT Yahoo ad

serving platform expertise to increase yield and monetization for both

advertisers and publishers

- Launched two newspaper holding companies onto APT Yahoo ad serving

solution which entailed aligning and migrating over 50 sites from pre-

existing ad server

- Drove partners go-to-market strategy for advertisers and publishers ad

exchange operations in regards to behavioral targeting, audience

reach, inventory classification, and yield/monetization management

- Led partners' business and technology teams through scoping, planning,

execution, implementation, and testing to meet requirements for APT

configuration and marketplace set-up

McCann Worldgroup, San Francisco, CA

March 2007 - May 2008

Analyst / Microsoft Campaigns

- Developed acquisition and retention marketing plan via cross-team

collaboration for Office Live & Windows Live Messenger which increased

acquisition by 20% and decreased CPA by 30% per week

- Managed multiple small business, developer, & consumer marketing

campaigns/projects and delivered client campaign strategy increasing

sign-ups by 200%

- Designed product A/B testing and used forecasting and benchmarks to

translate market research studies into tailored recommendations

resulting in a 10% lift in overall performance

- Conceptualized, maintained, and enhanced Microsoft online advertising

efforts using KPIs to evaluate marketing campaign performance

Crain Communications - TelevisionWeek Magazine, Los Angeles, CA

November 2005 - March 2007

New Media Account Executive

- Customized advertising packages for clients: pod-casting, video, flash

media and blogging to reach target audience

- Developed aggressive strategies for pricing and design of collateral

based on target market analysis

- Managed and developed relationship between agency, internal team(s),

and existing clients

EDUCATION:

University of Southern California, Los Angeles

May 2005

Master of Public Administration, 3.8 GPA

Hebrew Union College, Los Angeles, CA

May 2005

Master of Jewish Communal Service, non-profit management

University of California Santa Barbara, Santa Barbara, CA

June 2000

B.A. Philosophy: concentration in Ethics and Public Policy

B.A. Religious Studies

ORGANIZATIONS & HONORS: Alpha Epsilon Pi, Pi Alpha Alpha: National Honor

Society for Public Affairs and Administration - USC MPA, Pi Sigma Alpha:

National Political Science Honor Society - USC MPA

SKILLS: Windows/Apple, MS Office: Word, Excel, PowerPoint, Visio,

Publisher, Quark, Adobe Acrobat, Photoshop, Illustrator, Atlas, Omniture,

Webtrends, APT Yahoo ad Platform, AOL BidPlace, Display Platforms, ad

serving

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