Sales Manager
Resume:
J.C. Dorfler
Oakley, CA ***61
Home Phone 925-***-****
Mobile Phone 925-***-****
Email: *********@*****.***
WORK EXPERIENCE
June 2009-Present
Studio Manager
The Picture People, Fairfield, CA.
Manage Photography and Sales staff of 10, 2 Assistant Managers and Senior Photographer.
Analyze staffing and labor in relation to sittings, making adjustments to achieve 3rd Quarter Sales Plan at
114%.
Recruit, hire, train and complete Smart Action Plans for 5 new hires and remaining staff. Complete weekly
Observations on all staff to assure the Cycle of Service is to company standards.
Achieve 4th quarter Sales Plan at 112%, surpass last year 4th quarter sales.
Surpass year to date as well as last year’s sales #’s.
Studio achieved Top 20 status out of over 170 Studios, August-November, including Top 5 several weeks.
Develop a Mobile Photography, Marketing and telemarketing team.
Assist with training for new location in Brentwood, Ca.
April 2005-June 2009
Sales Manager
Lamps Plus, Inc.
Pleasant Hill, Dublin, San Mateo, San Francisco, San Rafael and Sacramento, California.
Manage commissioned based sales staff of 12 and Warehouse/Merchandising Display staff of 7.
Generate $4.5 million annual sales in a 10,000 sq. ft. location. Maintain Shrink below company average of
1.75%.
Successful recruiting and training of new personnel. Assure weekly modules are completed and conduct
daily sales/customer service compliance observations.
Review and implement visual merchandising requirements.
Assure vendor RGA's are processed and manage stock level reports to maintain inventory levels.
Provide lighting design assistance to designers, contractors and perform in-home lighting consultations to
customers.
Certified American Lighting Association specialist, 2005.
August 2004-April 2005
General Manager
Sport Chalet
Antioch, CA
Manage 2 Assistant Managers, 9 Department Managers and a staff of 70-90 employees.
Recruit, interview, hire, train and administer disciplinary actions as necessary.
Complete and present employee reviews.
Annual sales of $8 million in a 44,000 sq. ft. location.
Assure price adjustment, recall and stock balance procedures are followed.
Review and implement visual merchandising guidelines.
Improve labor and cost controls to meet budget.
Achieve #1 score for Company Audit and Shrink results in No. California.
September 2002-May 2004
District Sales Manager
Sally Beauty Supply
East Bay Area and Sacramento, CA
Manage retail operations and Management staff in 10 beauty supply locations generating $7-7.5 million in
annual sales.
Manage expense and cost controls including labor. Improve shrink results to meet company average.
Recruit licensed cosmetologists for Store Management positions.
Conduct monthly district meetings to review Sales vs. Plan, goals for item of the month and average sale.
Review monthly merchandising guide for ordering and product placement.
Complete quarterly store audits to assure adherence of company policy and procedure.
Generate sales through salon delivery program and equipment sales.
Develop assistant manager to store manager position.
Generated additional $4000-6000 in monthly sales to a 6 store beauty supply chain.
August 1996-August 2002
District Sales Manager
Bag n’ Baggage Group/Malm Luggage
Concord, CA, East Bay Area, Sacramento, Albuquerque, NM. and Reno, NV
Manage operations of 10 specialty luggage locations including P & L, cost controls, budgeting and labor.
Annual sales of $8.5 million selling fine luggage, leather goods and writing implements.
Recruit, hire and train Management and staff to provide quality customer service in an upscale
environment.
Advise store management on personnel, merchandising and loss prevention.
Conduct hands on product training with vendor rep participation.
Participate in acquisitions and new store openings including recruiting and hiring.
Manage and maintain shrink below company average. Complete monthly store audits.
February 1990-July 1996
District Sales Manager
Camelot Music
Concord CA, San Jose, East Bay, Sacramento north to Redding and Phoenix, AZ
Manage operations of 16 specialty entertainment locations including P & L, forecasting annual sales and
budgeting of controllable expenses including labor.
Annual sales of $12 million.
Participate in recruiting Store Management, Assistants and sales staff. Hire, train and motivate staff to
achieve sales goals.
Assure visual guidelines and product placement meets market demographics.
Review weekly and monthly new releases and develop presale program with quota per location.
Generated increase in sales with the addition of cut-outs (CD, laser and video), T-
shirts/posters/accessories.
Work with record label reps to gain product knowledge in stores and to promote new and established
artists.
Coordinate 3 acquisitions, 12 store remodel projects and 4 new locations.
Trained and developed 17 Assistant Managers to Store Manager positions and 2 Store Managers to
District Manager.
August 1984-February 1990
Store Manager
Camelot Music
St. Charles, Ill, St. Louis, Mo. and Concord, Ca.
Hired as a full-time sales associate in Aug. 1984. Promoted to MIT Oct. 1984 while in St. Charles, Il.
Moved to St. Louis, Mo. in July 1985. Promoted to manage at The St. Louis Galleria in 1988, highest
volume location in the District. July 1990 asked to move to California when the company made a 9 store
acquisition and begin my training for the District Management position.
EDUCATION
Bachelor’s Degree, Business-1984
Lincoln Memorial University, Harrogate, TN
Associates Degree, Business-1982
Glen Oaks Community College, Centreville, MI
Contact this candidate