Sales Manager

MICHAEL P. GREENE

**** ****** ******, *******, ** 80304 Home: +1-303-***-**** / Cell:

+1-303-***-**** Email: ********@******.***

Product Management Executive

Strategy and Operational Execution - Business Development- Rapid Release

Agile Development

SUMMARY OF QUALIFICATIONS

. Well rounded General Manager with a proven high-growth track record

in an international setting

. Experienced across a range of software products including Packaged,

Web, SaaS, Consumer, Enteprise

. Decisive leader with a hands on approach focused on goal setting,

accountability, execution, and team building

. 12+ years of department oversight leading diverse teams product /

marketing / engineering / Ops / Bus. Dev.

. Experienced in product portfolio development, portfolio

rationalization, articulating an operational strategy

. Proven skills in customer engagement, defining complex Systems, new

product development, consensus building

. Background in managed care, clinical, and lab environments

PROFESSIONAL EXPERIENCE: 1995 -2010

SYMANTEC CORPORATION (SYMC) - Security and Performance Software and

Solutions - Sydney, Australia

VP, Product Strategy and Business Development - PC Tools Business Unit:

03/06 - Present

Reporting to the CEO/CMO, was recruited to develop, drive, and

operationalize product strategy within an Agile development environment,

resulting in the $250M acquisition of the company by Symantec in 2008.

Retained by Symantec to drive the product and portfolio strategy for the

PC Tools business Unit

. Part of team that grew revenue from $60M to $110M between Mar'06 and

Dec'09

. Defined, presented and won approval for business case from SYMC

leadership for revolutionary new 3yr Strategy.

. Developed and executed a strategy to build out a North American "tech

bench" program; successfully securing entry into key retailers Best

Buy, Circuit City, and PC World//Dixon's (UK), in an entrenched and

competitive channel. Cross functional plan to ensure post placement

success - with 400% sales growth through 2007.

. Led M&A of technologies core to product strategy - creating a next gen

award winning anti-malware platform.

. Drive global Bus. Dev and design of complex systems & Technology in the

OEM, Enterprise, and Govt., resulting in multimillion dollar agreements

and partnerships including: Google, IBM, McAfee, Symantec, Big Fix,

Avira

. Global company evangelist presenting regularly across TV, Radio, and

print (ABC, BBC, CNN, etc.)

WEBROOT SOFTWARE - Privacy and Security Software and Solutions - Boulder,

CO

Director, Product Management: 01/04 - 01/06

Reporting to the CEO/COO developed and launched the company's first

enterprise product, Spy Sweeper Enterprise. Built out Product

Marketing/Management team, developed/executed strategic roadmap, and

implemented Agile (Scrum) software development practices resulting in

higher quality, market driven products, delivered on a predictable

schedule.

. Part of team that grew annual revenue from $3M to $84M between Jan '04

and June '05; and raised a $108M Private Equity round in Feb '05.

. Managed 40 Member Product Management, Engineering, Usability, and

Quality Assurance Teams

. Enterprise Product was delivered in less than 120 days, exceeding $1M

in revenue within 90 days of launch

. Rescued Core product from a 6 month engineering delay - implemented

Agile development - aligned product, engineering, and marketing -

Securing 4 PC Magazine Editor's choice awards.

. Developed cross-functional "tech bench" channel program with major

retailers Best Buy and Circuit City carrying new SKU to #2 slot in its

category and $18M/yr run rate (70% of retail) - a growth segment in a

declining market

. Presented to the U.S. Congress and the U.S. Senate sub-committees on

Spyware - product evangelist globally

. Instrumental in defining, developing and signing new business

relationships and distribution agreements with Softbank BB Japan,

Department of Defense, Best Buy, CompUSA, MSN, Cisco, and CitiGroup.

. 7 patents filed, granted Patent # 7,480,683 B2

THOMSON MICROMEDEX (TOC) - Healthcare Information Software and Solutions

- Greenwood Village, CO

Product Manager: 08/03 - 01/04

Responsible for managing a $30M line of software products and referential

solutions for the healthcare market.

. Responsible for a range of products serving, managed care, formulary

mgmt, toxicology, pharmaceutical tools

. Performed market research and collected market requirements - developed

a 12 month product roadmap for a new product to increase product

penetration into existing markets and enable introduction into new

markets.

. Promoted to drive international product initiatives.

FULCRUM BUSINESS GROUP - Strategy Consulting - Boulder, CO

Principal Consultant: 11/02-08/03

Responsible for generating client business. Conducting client engagements

in product, market, and business strategies.

. Developed and initiated implementation of a business and marketing plan

for a web monitoring company. Created web presence, customer

acquisition plan, and initiated key business development initiatives.

. Conducted a market feasibility study for and business development plan

for a German software company specializing in digital imaging software.

. Conducted a market entry analysis and plan for a specialized Swedish

plastics company. Drove business negotiations for all US Partner

options.

RAINDANCE COMMUNICATIONS INC. (RNDC) - A Web and Phone Conferencing

Provider - Louisville, CO

Director, Product Management: 07/00 - 11/02

Product Manager, E-Commerce: 02/00 - 07/00

Built and managed product marketing team with 4 direct reports responsible

for primary and secondary market research, competitive analysis, market

segmentation, market assessment, pricing, go-to-market strategies, product

marketing, and sales performance analysis. Established and managed

product development framework: detailed market requirements, developed and

reviewed business cases, prioritized, budgeted, planned, scheduled, and

supervised project completion.

. Reporting to VP of Marketing, part of team that grew revenue from $2M

to $60M between '99 and '02, and a $55M IPO in August 2000.

. Managed a portfolio of 5 carrier class enterprise ASP / SaaS products

with a 99.999% uptime

. Segmented key markets, and developed integrated product marketing

campaigns to driving sales revenue.

. Undertook all product pricing issues. Identified product cost factors

ensuring positive margin contribution.

. Redefined software product as an ASP offering, adjusted feature bundles

and prices, resulting in a 150% increase in monthly product revenue.

. Developed and implemented a competitive intelligence program including

gathering and analysis of competitive data, and the creation and

presentation of sales tools and training, resulting in 20% shorter

sales cycle.

. Led initiatives and worked in cross-functional teams to develop

customer driven use cases and business requirements resulting in two

new software product launches and ongoing user-interface and feature

enhancements.

. Generated recommendations to initiate or discontinue

partnerships/projects based on strategic fit and financial viability.

Identified and pursued new business opportunities. Negotiated win-win

international technology licensing contracts with key partners such as

RSA Security, while beating business model targets by more than 50%.

. Supported sales and account management. Developed enterprise and

reseller RFPs and pricing plans. Interfaced with key accounts such as

Verizon, Pepsi, and Oracle to determine initial and ongoing product

needs

MATCHLOGIC INC. - Excite@Home, Digital Marketing Division - Westminster,

CO

Product Manager, Email Services (internship while completing MBA): 06/99 -

09/99

Performed strategic competitive analysis, primary customer research, and

market assessment for division that provided software driven email

advertising and delivery services to business customers.

. Identified and researched key competitors, segmented the market

offerings, and positioned the MatchLogic offering against customer

needs, differentiated the offering against competitors.

. Developed and presented tools resulting in a 10% shorter sales cycle.

. Developed and presented complete product and marketing plan, later

adopted as annual operating plan.

BAXTER HEMOGLOBIN THERAPEUTICS INC. / SOMATOGEN INC. (BAX) - Boulder, CO

In May of 1998, Somatogen was acquired by Baxter International Inc.

Supervisor Manufacturing/Development: 07/98 - 02/00

Technician I-III, Lead Technician (Acting Supervisor)

Manufacturing/Development: 07/95 - 07/98

Led a staff of biopharmaceutical professionals with 6 direct reports

responsible for the pilot scale development and production of federally

compliant rHu.Hemoglobin (artificial blood) drug candidates.

. The process design and scale-up, and manufacturing of key drug

candidates in a cGMP (federally compliant) pilot plant. Identified

batch and process manufacturing issues, and managed resolution

definition and implementation.

. Part of a team that restructured manufacturing process and controls

to increase production throughput by 50%.

. Identified and implemented refinements to technology transfer process

as part of a team that reduced technology transfer rates by 30%.

. Consistently exceeded departmental key performance indicators while

managing operating budgets.

Other

BOULDER LOGIC - Customer Relationship Management Solutions - Boulder, CO

Member of Advisory Board: 06/04 - Present

Boulder Logic's flagship product is a customer reference management

solution. Marquee customers include Verisign, Trend Micro, and Microsoft.

Boulder Logic has offices in Boulder Colorado, with development in

Hyderabad, India.

CELLULAR RECYCLER - Cell Phone Refurbishing and Brokering - Boulder, CO

Member of Advisory Board: 10/05 - Present

Cellular Recycler is currently in the business of collecting and

refurbishing used cell phones and then brokering these cell phones to new

markets around the world. Key partners: Cincinnati Bell, Metro PCS, and

American Cancer Society.

EDUCATION

MBA, Marketing / Finance (Sponsored by employer, Baxter Hemoglobin

Therapeutics)

UNIVERSITY OF COLORADO, Leeds School of Business - Boulder, CO - 2000

BA, Molecular, Cellular, and Developmental Biology / minor in Biochemistry

UNIVERSITY OF COLORADO - Boulder, CO - 1995

Additional graduate level course work in networking and telecom/datacom

covering various network protocols including: SONET, T1, ATM, Frame Relay,

X.25, Ethernet, TCP/IP, SNMP, VPNs. Training in principles of basic Java

programming.

EXECUTIVE EDUCATION

Strategy and Tactics of Pricing - NORTHWESTERN UNVERSITY, Kellogg School -

Evanston, IL

Managing Others More Effectively - THE BAXTER INSTITUTE, Baxter

International - Davis, CA

Practical Product Management - PRAGMATIC MARKETING - Scottsdale, AZ

Producing Results with Others - BOARD ROOM PARTNERS - Boulder, CO

ADDITIONAL

. Avid hiker, traveler, and backcountry skier. Memorable summits include

Mt. Kilimanjaro, Tanzania; Long's Peak, Colorado; Mt. Rainier,

Washington; Gran Paradiso, Italy; Mount of the Holy Cross (Cross

Couloir), Colorado

. Enjoy swimming, biking, running. Memorable races include Bridge Race

Half Marathon from Denmark to Sweden; Fort Collins Marathon - Fort

Collins, CO; 5430 Half-Ironman Triathlon - Boulder, CO

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