MEM LEGROS
** *********** ****, **********, ** 06085 860-***-****
*******@**********.*** Portfolio: http://mlegros.carbonmade.com
Brand Experience Design Project Management Strategic Marketing
Communication
PROFESSIONAL PROFILE:
A result oriented, passionate professional with diverse skills and
background in business, design, brand marketing strategy. First rate
training in experiential storytelling and abilities for transforming brand
values into expressive, relevant, communicative, and memorable experiences
for target audiences. 8+ years of proven success in several key areas;
including project management, design, marketing communication, presentation
development/delivery, and client relations. Additional success as a client-
centric designer includes managing creative projects from design strategy
to execution. Another key strength is the ability to creatively synthesize
business acumen and emerging technologies.
EDUCATION:
MASTER OF ART, Exhibition Design: Brand Experience, Fashion Institute of
Technology, State University of New York, 2009
Focus Highlights:
. Integrated marketing communication, brand strategy, branded experiential
environments - Museum, Trade and Retail Design
. Audience study, design research, idea generation, storytelling, concept
and multimedia content development, 3D visualization
. Brand communication - visual materials, customer touch-points,
informational graphics, brand identity, packaging design
BACHELOR OF SCIENCE, Business Administration: Management / Marketing,
Bentley University, Waltham, MA, 1998
TECHNICAL PROFICIENCY:
Adobe Creative Suite - InDesign, Photoshop, Illustrator, Flash,
Dreamweaver, PDF Professional / Google Sketchup Pro
Autodesk - 3ds Studio Max, AutoCAD-2D and 3D / Microsoft Office Suite
PROFESSIONAL EXPERIENCE:
Nathan Adam Designs, Hartford, CT, 2004 - 2008
PROJECT MANAGER / DESIGN CONSULTANT
. Owned and operated a high-end interior design and project management
studio with diverse projects and clientele
. Provided leadership on project management, budget planning, design
concept, client relations and marketing communication
. Recruited, hired and managed interior design employees and sub-
contractors; cultivated key industry vendor relationships
. Conceived, designed and published promotional and marketing
communication; and multimedia presentation storyboard
. Expanded market reach, doubled profits with strategically designed
advertising, promotional and customer loyalty programs
. Developed and prepared project schedules, plans, scope of service,
client budget proposals, and led new business pitch
. Liaison between client and sub-contractors, coordinated activities,
resolved issues, and drove projects through completion
. Produced architectural renderings, space planning, color/scheme
development, and led client presentations and negotiations
Design Associate -TSKP Architects, Hartford, CT (2007 - 2008) -Freelance
. Produced architectural/construction documents and finished presentation
storyboards for Institutional and commercial projects
. Responsible for project budget and cost tracking, interior space
planning, FF&E specifications, and scheme development
The Coca-Cola Company, Atlanta, GA / Coca-Cola Enterprises, Boston, MA 1996
- 2001
PROJECT / PROGRAM ADMINISTRATOR (1999 - 2001)
. Managed the McDonald's quality maintenance program account serving
15,000 owners nationwide and area agent relationships
. Led quality management coordinators on project management, customer
issues, scheduling, reporting, and system data entry
. Managed and tracked program and project priority lists to ensure that
all projects are aligned with cross-functional team
. Collaborate with others; both internally and externally on sales,
operations and ensure business needs, and resource are met.
. Created and managed program master file to maintain quality customer
data information and eliminate reporting errors
. Prepared status reports for senior management, including detailing
progress, financials, challenges and recommendations
. Initiated and implemented several program enhancements to add value,
improve program focus and saved $100K annually
. Received recognition for improved program focus, and strength in
forging and managing productive client relationships
. Rewarded high-level outstanding contributor and leadership award from
senior management and group leadership
Human Resources Generalist - Coca - Cola Enterprises (1996 - 1999)
. Managed regulatory compliance program, provided HR Representation for
300 employees - employee relations, new hire, HRIS
. Developed and delivered employee policy and compliance trainings and
presentations, including supporting training materials
. Planned and executed annual safety event, tasks included: budget,
internal and external resources and marketing communication[pic][pic]