Sales Marketing

Donald Foste *** Gardens Drive, ***, Pompano Beach, FL

33069

p: 954-***-****

e.: ******.*****@*****.***

OVERVIEW

Accomplished sales and marketing professional with over 15 years' of

expertise developing and executing all aspects of sales and marketing

campaigns to increase brand exposure and support strategic initiatives to

generate increased revenue. Proven executive with a demonstrated strong

work ethic, proactive nature, track record of exceeding goals and a strong

knowledge and understanding of multiple industries.

Core Strengths

-Marketing Campaign Development -B2B & B2C Sales Strategies

-Marketing Trends / Channel -Consultative & Needs-based

Development selling

-Cooperative Marketing -Contract Development &

-Brand Management Negotiations

-Forecasting -High-Impact Presentations

-Agency Management -Call Center Management

-Project Management

PROFESSIONAL EXPERIENCE

OCCIDENTAL HOTELS & RESORTS, Miami, FL April

2008-Present

Director, Niche Markets Sales and Marketing

Developed and implemented short and long term sales and marketing

strategies to ensure the achievement of revenue and room night goals for

niche market segments for Allegro Resorts, Occidental Grand Resorts and the

AAA 5-Diamond Royal Hideaway Resort. Was accountable for niche market

performance, revenue budgeting, forecasting, and rate development and

strategies. Directed and managed the on-property Sales and Marketing

Directors, the group sales, dive and group wedding team's activities to

maximize revenue potential. Attended community and industry events and

meetings. Established processes to maximize all lead generation programs to

improve and optimize conversion rates. Managed the implementation and re-

development of the Group and Wedding websites. Implemented Salesforce CRM

platform to develop and maintain a group market database. Developed

tactical processes for forecasting and analyzing sales/marketing needs and

developed effective product responses, delivery systems and methods for

measuring and evaluating results.

FURNISHED QUARTERS, LLC, New York, NY

June 2007-March 2008

Director of Corporate Sales & Marketing

Responsibilities included the management, coordination and execution of the

corporate sales and marketing operation for a multi-property corporate

housing company. Oversaw and managed the daily activities of the 12 member

corporate tales team and a 4 person marketing team. Directed, trained and

supervised all sales and marketing related activities; including direct

sales, direct marketing, web-site maintenance, reservations, yield and

revenue management. Analyzed and recommend new/emerging market segments.

Strategically identified new accounts and managed the lead generation

programs. Budgeted, forecasted and monitored the monthly, quarterly and

annual business and sales revenue goals; such as revenue, occupancy and

ADRs. Managed and developed the website brand positioning and drove SEO

through online wholesaler and third parties.

CAYMAN ISLANDS DEPT. OF TOURISM, New York, NY

August 2003-June 2007

General Manager, US Sales & Marketing

Main responsibility was to oversea the US Sales and Marketing Team,

consisting of 25 staff members and develop the structure and standards for

the US. Duties included: developing and directing sales promotion

activities, for the sales team, and setting performance goals. Directed

the channel development activities and coordinated sales distribution by

establishing and assigning sales territories, quotas and goals. Developed

and managed regional marketing, wholesaler and promotions budget of

approximately $3 million and managed a $12 million dollar media budget.

Negotiated contracts with 15 preferred wholesalers and maintained a

positive and profitable relationship. Analyzed and controlled expenditures

of that ensured budgetary requirements were met. Developed and implemented

the sales and marketing plan, long and short-term strategy, and budgets.

Evaluated research regarding new market trends and market reaction to

promotional activities in order to recommend strategy adjustments.

GERARD BEDOUK PUBLISHING, New York, NY

March 2002-August 2003

Director of Trade Sales & Marketing

Main responsibility was to reorganize the sales department and to increase

revenue for a trade publication and trade show. Duties included, but were

not limited to: analyzing and recommending new target marketing plans,

making direct and telemarketing contact with top accounts nationwide,

client retention, budgeting and forecasting, managing sales managers &

executives, personal training, interfacing/ liaison between departments,

producing weekly and monthly sales reports, producing and implementing

company marketing programs, editing publication content, recommending

bonuses, hiring and terminating sales and marketing personal and enforcing

company policies.

DEMOFORUM, New York, NY

January 2001-March 2002 (Short term contract)

Director of Business Development

Responsibilities were to increase revenue and brand awareness by developing

long-standing business relationships that would position DemoForum as the

premier multi-media reviewers' guide/channel marketing product.

Conceptualized, articulated and drove successful marketing strategies and

plans. Identified, initiated, structured, negotiated, and closed strategic

revenue generating partnerships. Managed the day-to-day relationships with

business partners. Assessed diverse competitive landscapes and development

of strategic plans. Evaluated and implemented business development

opportunities and relationships with significant partners that help

increase distribution of DemoForum with web, mobile and DVD distribution

partners across all platforms. Worked cross-functionally with all

departments within DemoForum and other business units, including legal,

finance, marketing, product, engineering, support and operations.

CONTINENTAL EXHIBITIONS, New York, NY August

1999 December 2000 (Short term contract)

Director of Sales

Managed, aligned and motivated the team of in-house sales managers during

the sale of the company. Communicated with all external and potential

stakeholders. Analyzed and created data identifying opportunities and

developed strategic sales plans to meet and exceed budgets. Developed

promotions with partners. Managed projects and special events from

inception to completion. Established and maintained effective

relationships with clients. Responsible for achieving global accounts and

consortia revenue goals.

CLUB MED, New York, NY

October 1996-July August 1999

Acting Director of Strategic Analysis

Reported on sales and marketing business model by transforming data into

useful information and provided valuable insight to support strategic

business initiatives that were tracked by key performance indicators as

well as Club Med's operational metrics. Worked closely with the outside

sales team to interpret their needs and acted as a liaison with the

marketing team in the identification of requirements and participated in

the development and implementation of new promotions. Responsible for

developing representations of key performance indicators, standard and

executive reporting, multi-layered analysis and ad hoc reporting. Key

participant in a cross-functional team that worked to establish agreed upon

business definitions of key terms, prioritizing requests for projects, and

developing new business procedures to ensure data integrity.

District Sales Manager

Prospected and solicited for new accounts and business within assigned

market segment and territory. Qualified accounts to determine their

actual business potential. Conducted sales calls and training events.

Handled all correspondence, as it pertained to assigned market segments and

territory. Entertained clients and conducted site inspections. Traced

calls to existing accounts on a timely basis and provided effectively

follow-up on leads. Established a familiarization with competition.

Participated in sales trips and blitzes. Communicated all booking

information to the appropriate departments via prescribed tools. Executed

additional projects as assigned by the Director of Sales.

KINGDOM TOURS, Plains, PA September

1993-October 1996

Sales Manager

Responsible for increasing revenue in the New York Territory. Made direct

and telemarketing sales calls to travel agencies within the territory.

Promoted specials and distributed company material. Developed and

distributed promotional materials for the entire NY Territory. Maintained

account needs while developing new business. Implemented new and more

productive ways of doing business in the territory. Raised revenue by more

than 56% when previous Sales Manager went to a competitor.

EDUCATION

Boyd College, Pittsburgh, PA

Graduated 1993- Major: Travel & Tourism Management

PROFESSIONAL DEVELOPMENT

AT&T Selling

Dale Carnegie courses on Presentations, communication and influencing

people

David Allen Managing Workflow (project management)

AMA Seminar on Successfully Managing People

Xerox Sales and Marketing

References and salary history available on request.

Contact this candidate