Director Design

Steve Proffitt . *******@*****.***

E M P L O Y M E N T H I S T O R Y

Senior Editor, Digital Media (current)

KCET Television

Integrates digital media as an important compliment to KCET's flagship

newsmagazine, So Cal Connected. Supervises small staff. Enforces

journalistic, brand and technology standards. Partners with other

institutions to share and develop content and technology.

Senior Producer (March 2003-March 2009)

NPR

Senior producer for the daily news magazine, Day to Day. Help design and

pilot new program. Contribute on-air pieces, produce complex, sound-rich

stories for program anchors. Set quality standards and mentored young

staff. Manage a stable of contributing writers including Brian Unger,

David Was, Charles Phoenix, Jennifer Sharpe.

Director, Creative (2000-2003)

Sapient, Los Angeles, CA

Director of user experience research and design at business and technical

consultancy. Develop and maintain user-centric design practice. Mentor and

manage creative practitioners, monitor delivery of front-end research and

design projects. Support business development efforts, focused on

financial services, automotive. Clients include:

. Transamerica

< Janus

< TCW

< Wells Fargo

< Nissan

< Hallmark

<

Contributing Editor, Sunday Opinion (1992-2000)

Los Angeles Times, Los Angeles, CA

Contributed more than one hundred "LA Times Sunday Interview", discussions

with a wide variety of people having impact on our times. Broad range of

subjects include writer Wallace Stegner, architect Richard Meier,

uberHacker Danny Hillis, actor Gregory.

Vice President, Director of New Media (1995-2000)

JSM+ Communications, Santa Monica, CA

Directed ad agency-based Internet development unit, $6M annual fee

billings. Developed first generation Web sites for a variety of global

corporations.

Clients included:

< Canon USA

< Sony Music

< Universal Pictures

Producer, Special Projects (92-95)

Fox News, Los Angeles CA

Produced business, medical and investigative reports

Associate Producer (88-92)

CBS News, Los Angeles, CA

West Coast producer, CBS Nightwatch with Charlie Rose

Contributing Reporter (83-88)

National Public Radio, Washington, DC

LA-based general assignment: politics, business, entertainment industry,

art and culture, and a vast number of natural and manmade disasters

Editor (79-83)

National Public Radio, Washington, DC

Managed cultural reporting unit at NPR-DC.

Reporter/Host (75-79)

KERA Dallas, TX

Hosted daily radio news program and provided political and cultural

reporting for local public television outlet

E D U C A T I O N

Master of Fine Art, University of Northern Iowa (1975)

Bachelor of Fine Art, Stephen F. Austin University (1974)

SKILLS

Audio: Protools; Dalet; Advanced field recording, studio production

Video: Final Cut Pro; field recording, lighting

Interactive: Basic HTML, Photoshop, Flash, Movable Type

Interpersonal: Recruiting, training, mentoring and nourishing creative

talent

WORK

List of NPR stories

http://tinyurl.com/mcz7c3

Personal blog

http://www.nicejobmedia.blogspot.com/

Selected video

http://vimeo.com/nicejobmedia/videos

Selected Los Angeles Times stories

http://articles.latimes.com/writers/steve-proffitt

KCET's SoCal Connected

http://kcet.org/socal

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