Marketing Management
Resume:
BRENDAN PICHA
Cambridge, MA 02139
******@*****.***
executive summary
Innovative strategy professional and entrepreneur partners with
company executives to translate firm-level and product/program
vision and goals into successful online, marketing, and
networking strategies. Specific focus on social entrepreneurship,
economic development, and non-profit organizations. Experience
managing projects in fast-paced, entrepreneurial environments
with competing priorities, multiple deadlines, and limited
resources. Comfortable managing clients and external
relationships, working closely in teams, and as a strong
individual contributor. Consistently delivers high-impact,
measurable results via creative problem solving, perseverance,
and a deep understanding of available tools. Thrives on a variety
of projects and comfortable with ambiguity. Employs a
consultative style to provide seamless support through customized
client/campaign management, business development, and networking.
Campaign media mixes include writing/communications, marketing
and optimization, social media, brand and product management,
business development, and web development. Highly organized and
collaborative with a no job too big or too small approach.
Technically proficient across a multitude of operating systems,
various online SaaS, content management systems, and
analytic/administrative software.
experience
2007-present SQUAREOAK MEDIA BOSTON, MA
President & Founder
Providing consultative online services to Fortune 500 companies along
with smaller clients. Creating customized online marketing
campaigns leveraging search engine optimization, search
marketing, and social media promotional strategies. Projects also
include web design and development, online reputation management,
viral content, and blog development.
. Improved keyword rank, conversions, and traffic for all clients
across many different industries. Traffic increase examples
include: (2007-2008) GetSolar.com 966% increase, CDIABU.com 47%
increase, EnerNOC.com 100% increase or infinite, Sevenfund.org
3,604% increase.
. Developed reputation as industry expert on SEO, SEM, and social
media through conference networking, publishing bleeding edge
strategy and technique on the Squareoak blog and the Collective
Thoughts social media blog.
. Viral content work highlighted on Rivison3's Diggnation with
Kevin Rose which receives over 250,000 viewers per week. Created
and pushed viral content to Digg's front page by leveraging
personal SEM industry network.
. Squareoak Media brought in over $100K in revenue for 2008 through
SEO, SEM, social media, brand reputation management, web design,
viral content, blog development, and other online marketing
services.
2007-2009 FRESH TILLED SOIL WALTHAM, MA
Director of Search Marketing
Instrumental in building SEO and SEM service offerings for a young
web design firm. Managed over a dozen clients on a monthly basis
and created tailored search marketing and social media campaigns.
Managed and performed analytic reporting, keyword research,
reputation management, viral content creation, site audits, and
other online marketing strategies and initiatives.
. Created viral content campaign that yielded over 80,000 pageviews
in less than 24 hours. Netted over 900 backlinks.
. Developed social media campaign for Microsoft's free product
training. Increased conversions by over 25%.
. Instituted SEO guidelines for Fresh Tilled Soil web designers to
use when developing and designing client websites.
. Individually earned over $184K in revenue for Fresh Tilled Soil
in 2008 through SEO, SEM, social media, brand reputation
management, viral content, blog development, and other online
marketing services.
2006-2007 SPIDERSPLAT CONSULTING BOSTON, MA
Search Marketing Analyst (2006-2007); Director of Search Marketing
(2006-2007)
Primary client contact, responsible for managing team of search
marketers. Responsible for the development of tailored search
marketing campaigns, monthly traffic/rank reporting and
delivery/tracking of monthly email marketing campaigns. Company
webmaster and content management system programmer.
2005-2006 HOMEWORKS MEDIA GROUP BOSTON, MA
Director of Search Marketing
Responsible for the marketing and public relations of HomeWorks Media
Group's web, email, event, and print channels. Also responsible
for managing printers, distributors, event planners, sponsors,
advertisers and trade shows. Procured targeted direct mail and
email lists, created email marketing campaigns and collaborated
with in-house designers on all marketing collateral. Responsible
for organizing and coordinating the annual Luxury Living Awards
Celebration and the Luxury Living Awards launch party.
Responsible for the marketing, branding and associated collateral
for additional HomeWorks Media startup ventures.
2002-2005 BROOKLYN BREWERY BROOKYLN, NY
Brand Manager
Responsible for sales, marketing and public relations of the Brooklyn
Brewery brand in Manhattan.
. Directly responsible for brand sales growth of over 75% in
Manhattan.
. Traveled through Denmark to promote the brand and support local
distributors in a new export market.
. Opened several high volume accounts and attained brand placement
in elite and Michelin Star restaurants.
. Worked as a liaison between the Brooklyn Brewery and the
distributor, motivating and incentivizing the distribution sales
team.
. Organized special promotional events such as book signings, beer
dinners, hosting clients at sporting events and portfolio
tastings.
education
1997-2001 BOSTON UNIVERSITY BOSTON, MA
Bachelor of Fine Arts with a focus on graphic design and photography.
personal
. Technology consultant for Friend of the Farmer (blog about
locally sourced food) and Sol Systems (brokerage for solar
renewable energy credits).
. Active member of the Harvard Business School TechMedia Club and
MIT's Global Enterprise Forum.
. Harvard Business School Rugby Club.
. Guest SEO speaker at the New England New Media Association
conference.
Contact this candidate