Sales Customer Service

Peggy L Garrett

**** ** ***** ** ******, TX ***** 512-***-****

*********@******.**.***

Experienced Sales and Marketing Executive who has demonstrated the ability

to lead diverse teams of professionals to success in a variety of highly

competitive markets, and fast-paced environments. Strong leadership and

business qualifications with a notable track record of hands-on experience

in strategic planning, multisite management, and sales system strategies.

Proven ability to successfully analyze requirements, identify deficiencies

and potential opportunities, and develop cost-effective solutions for

enhancing competitiveness, increasing revenues, and improving customer

service offerings.

. Onsite and multisite management multiple states

. 22 years in the senior housing industry

. IL/AL/ALZ/CCRC/SNF/LTAC/Brain Injury psychiatric and chemical dependency

experience

. Revenue generation-sales

. Interpersonal-proactive problem solver and relationships builder

. Positive resident and staff relations

. Effective leadership and mentoring skills

. Supervision-hiring, training, disciplinary action

. Special events planning & execution

. Develop and Manage Annual Budget

. Structure Contracts

. Brand Awareness

. Relationship Management

. Develop and Manage Key Accounts

. Build and implement Sales Culture

. Creating and implementing sales training programs

. Business plan development

. Staff development and growth mentoring

. Project management

. Writing for results-editing, advertising and collateral development

. Wide range of management experience in a variety of business environments

. Proficient user-MS Windows, MS Word, Excel, PowerPoint, Outlook, ACT,

You've Got Leads

. Capital management

WORK HISTORY:

November 2006 Regional Director of Sales & Marketing/Sales Specialist

Summerville/Emeritus Senior Living

. Houston, Irving, DFW, Waco, Longview, Tyler & Henderson TX - Cape Cod,

MA, Tennessee & Louisiana

. Support and train Community Relations Directors 9 communities that

provide AL,IL & MCN

. Multiple Regional re-alignments census increased for the region each time

. Region Census at the August 1, 2009 transition 85.9%

. Regional Census at the end of 2008 84.7%

. Regional Census at the end of 2007 79.2%

. Regional Census at the end of 2006 80 %

. Successfully introduced new initiatives to drive lead development and

sales.

. Reported directly to Jayne Sallerson, VPSM SSL initially and currently

to Alice Latino, DVPSM Emeritus

. Lead tracking systems, You've Got Leads fully implemented following

merger

. Often performed one on one motivational conversation with employees of

the 9 communities resulting in better teamwork and understanding of how

the sales and marketing effort affects all employees.

. Implemented Emeritus developed sales team training for performance

improvement

. Responsible for driving comprehensive assessment and restructuring of

region's marketing, sales, communications, and public relations efforts.

. Provide strategic and tactical support to communities in creating

marketing plans and implementing metric-based evaluation of sales

procedures and staff.

. Implementation and direction of WIG on a monthly basis to meet or

exceed goals set forth by the company.

. Provide training to sales teams/communities focusing on improving close

ratios.

. Strategic planning for all revenue generating activities for the

developed marketing and sales projections for the region.

. Consistent coaching sales and marketing, customer service and operational

strategies for market development.

. Recruit, train, retain, and mentor sales and marketing teams to exceed

revenue projections as well as customer and referral source expectations.

. Monitor that standard minimums for each community have been met or

exceeded weekly through census and weekly activity reports obtained

through you've got leads. Also monitored standards through site visits and

site visit reports.

. Analyze market trends and suggest solutions to maintain community and

company market edge through Quarterly competitive analysis.

. Manage and monitor utilization of You've Got Leads.

. Ensure appropriate and effective use of advertising and promotional

materials for each community.

. Research, analyze, and assist in the market analysis for each community

to successfully develop a measurable plan to impact occupancy and revenue.

June 06-October 06 Regional Director of Sales & Marketing

Assisted Living Concepts

. Establish and implement sales protocols for 15 AL communities Texas &

Louisiana

. Provide community outreach to reeducate referral sources and community

as to the change in

. Reported to VPSM

. Starting census 83.8%, Departing census 87.9%

. CBA beds were eliminated during this 6 month period

. Provide training to sales teams/communities focusing on improving close

ratios.

REASON FOR LEAVING: Recruited by Summerville

September 04-June 06 Regional Director of Sales & Marketing Certus

Management

. Establish and implement sales protocols for 5 IL/AL communities Texas

& Oklahoma

. Reported to VPO

. Starting census 87%, Departing census 94%

. Provide training to sales teams/communities focusing on improving close

ratios.

. Strategic planning for all revenue generating activities for the

developed marketing and sales projections for the region.

. Consistent coaching sales and marketing, customer service and operational

strategies for market development.

. Recruit, train, retain, and mentor sales and marketing teams to exceed

revenue projections as well as customer and referral source expectations.

REASON FOR LEAVING: Recruited by ALC, Certus was planning sell of

communities

Extended Employment History:

National Consultant Sales and Marketing, GSMI (1/00-08/04)

IL Communities Texas, Tennessee and Oklahoma -

Chemical Dependency in-patient clients California and Antigua

LTAC/Brain Injury In-Patient, Austin, TX

Medical, Dental and Chiropractic Clinics, Texas

Radiology Company

Out Patient Rehab Company

Director of Business Development Charter Behavioral Health System of Austin

(9/97-2/00)

Hospital Austin, TX

Corp. Dir. of Sales and Marketing, Corp. Dir. of Rehabilitation, Vanguard

Care (11/94-9/97)

Average 15 SNF/Rehab - purchased in distress turned around and sold

the number of communities varied regularly. 30 direct reports.

EDUCATION: Bachelors La Salle University

Certified Professional Coach Certification (2008) - Certified Coaches

Federation

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