Manager Marketing

DEIRDRE D. RUSHING

** ********* **** ? San Antonio, Texas ? 78218 ? 210-***-**** ?

*************@*********.***

SKILLS SUMMARY:

. Management experience in marketing, operations and finance sectors

. Strategic planning collaboration in U.S and overseas operations

. Multilingual - English: Native; Spanish: Fluent; Portuguese: Advanced

WORK HISTORY:

Rackspace Hosting, San Antonio, Texas

Product Marketing Manager IV - Product Marketing. 10/2008 -

10/2009

Responsible for driving the financial growth of Rackspace's hosting

portfolio through the delivery of effective product launches, product

communications and marketing programs that increase customer adoption

of strategic products. Collaborated with members of Product

Management, Product Engineering, Marketing, Pricing and Sales teams.

AT&T Inc. (formerly SBC)

AT&T Operations, Inc., San Antonio, Texas

Chief of Staff/Staff Planning & Budget - Regional Business Marketing.

03/2007 - 10/2008

Managed and developed the quarterly planning decks for the Regional

Business Markets (RBM) Marketing organization. Oversaw the development

of the 10th Work Day results reports. Managed the RBM Marketing

budget. Led cross segment teams to develop executive level briefings

and presentations. Responsibilities included: driving key business

issues to closure, highlighting critical issues, tracking action items

and analyzing business results.

AT&T Operations, Inc., San Antonio, Texas

Associate Director - Offer Management. 10/2003 - 03/2007

Managed the innovation, development and execution of product offers

and promotions for the Consumer Voice, Data and Video product lines

across AT&T's 13 state territory. Developed marketing programs that

incorporated direct mail, mass advertising (TV, radio, print) and

permission marketing stimulation. Sourced and managed external

vendors for fulfillment promotional materials and rewards. Led

project core teams of upwards of 60 individuals from departments

including but not limited to the sales channels, Product Marketing,

Finance, Legal, Advertising and IT. Collaborated in post campaign

analysis. Managed and maintained the Offer Management budget.

Positions held while a participant in SBC's Leadership Development

Program

SBC Services, Inc., San Antonio, Texas

Sr. Manager/Manager - Supply Line Finance. 09/2000 - 10/2003

Developed and managed the incurred budget for SBC's fleet organization

from director level up. Recovered CPE costs incurred on behalf of the

Consumer and Small Business groups within SBC. Ensured funds related

to SBC's retail price hedge agreements were properly transferred and

journalized. Negotiated, executed and managed funding agreements

between SBC Services, Inc. and its affiliates. Managed cost pool

allocation - a process that encompassed the reclassification of

expenses and the allocation of dollars to ensure SBC Services, Inc.

accurately billed the company's legal entities for services provided.

Southwestern Bell Wireless, Inc., San Antonio, Texas

Manager - Marketing. 06/1999 - 09/2000

Developed and executed internal (web-based) and external

communications for 11 Texas markets. Managed all new and existing

sponsorships and trade agreements. Developed Wireless' ads in the

company's yellow page and white page listings, as well as in those

books where Southwestern Bell was not the primary carrier. Oversaw the

production of agent co-op advertising.

DEIRDRE D. RUSHING

WORK HISTORY CONTINUED:

SBC Operations, Inc., San Antonio,

Texas

Manager - Reports/Manager - Corporate Call Center. 07/1998 -

06/1999

Determined the campaigns to be performed by the Corporate Call Center

by ascertaining their strategic importance and financial soundness and

making recommendations accordingly. Tracked the campaigns by producing

weekly and end-of-month campaign summary reports. Supervised 25

outbound bilingual sales agents dedicated to the Pacific Bell region.

Exceeded stated revenue and service objectives. Coached and developed

direct reports. Trained, appraised and maintained positive discipline

in the workforce.

S.C. Johnson Professional, Madrid, Spain

Manager reporting directly to Executive Director. 01/1997 - 03/1998

Assisted the managing director for Spain and Portugal in the

commercialization of detergents, waxes and associated products on an

industrial scale. Collaborated in the development of management

reports, business plans and budgets for the headquarters office in

London.

AT&T Espa a, Madrid, Spain

Manager reporting directly to Executive Director. 09/1996-12/1996

Assisted the managing director in the preparation and implementation

of business plans and strategy reports as well as in general

operations management. Collaborated in the organization of business

meetings and forums in Spain and abroad. Served as interpreter for

American executives on assignment.

AWARDS/ACCOMPLISHMENTS:

Marketer of the Quarter 2Q09 Nomination - Rackspace Hosting, July

2009.

1Q 2008 RBM Marketing Leadership Award - AT&T, April 2008.

Best Quarter Ever - 2Q 2000 Sales Revenue Achievement Award - August

2000.

EDUCATION:

Graduate Certificate - Telecommunications, The University of Dallas

Graduate School of

Management, 2003.

MBA, Thunderbird - School of Global Management, 1996.

BS, Advertising with Honors, The University of Texas-Austin, 1992.

SPECIALIZED TRAINING:

Highly proficient in word processing, spreadsheet, presentation,

database and project management programs, especially those of

Microsoft Office. Experience with Microsoft Front Page, Adobe Acrobat

and Photoshop. Familiar with the Pragmatic Marketing Framework and

theory.

Contact this candidate