Sales Manager
Resume:
SUSAN LINWOOD *** Page Street
Freelance marketing and project consultant San Francisco, CA 94117
********@*****.***
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SUMMARY
Highly motivated, seasoned professional with more than 15 years of
experience providing marketing and project management services from
strategic development through implementation of marketing, sales and
product launch plans. Extensive experience in financial services,
technology, and consumer services.
Online Marketing Manager
Wells Fargo Bank/Internet Services Group, Apr 08 - Oct 09
Managed relationship with product groups, owning the online marketing
strategy, campaign development and implementation for personal credit
products and auto loans, surpassing sales goals via targeted email and
online promotions. Analyzed and optimized campaigns, developed product
messaging and creative strategy. Produced and executed online strategy
and communications to customers and prospects regarding the Wachovia
merger.
Charles Schwab & Co./Client Web Services Dept., Oct 05 - Apr 06
Directed online customer engagement and acquisition initiatives on
www.schwab.com client home page, including strategy, content and
promotions to provide consistent and holistic messaging. Marketing
liaison to business line owner, producing online promotions, web content
and user experience for SchwabBank lending products.
Marcom Manager
Charles Schwab & Co./Schwab Institutional, Apr 06 - Dec 07
Created a collateral hierarchy system for partner communications and
sales materials that standardized language, brand standards and graphical
elements. Produced emails, newsletters, brochures, web content and
collateral. Developed online and print communications to advisors online
and print notifications to advisors of policy changes, and new product
and program offerings. Developed positioning statements, messaging
guidelines and brochures for an integrated practice management program
for financial advisors, designed to raise awareness and drive adoption.
CA State Automobile Assoc., Sep 03 - Apr 04
Created customer-segmented direct mail programs and ad campaigns,
brochures, flyers, quarterly catalogs of travel destinations and vacation
packages, FSIs, newspaper ads and statement inserts. Produced sales
communications, consumer email campaigns, newsletter content, and web
content around specific products and programs.
NorthPoint Communications, May 99 - May 00
Defined and standardized a communications process for launching DSL
products and programs to ISP partners. Created a product launch messaging
strategy, direct mail programs and product collateral, and all
communications to partners and sales, including a monthly newsletter.
Marketing point of contact for all third party vendors.
Product Marketing Manager
Wells Fargo Bank/Internet Services Group, May 04 - Sep 05
Supported acquisition, usage and retention efforts for Online Banking and
Bill Pay products through online efforts and customer profiling and
targeting efforts. Analyzed past campaigns and uncovered new
opportunities for sales growth. Standardized language for new
functionality and marketed features through online and direct channels.
Visa USA, Jan 01 - Jun 03
Launched new card product to Member banks including all collateral and
web content. Relationship manager to Member banks to build and launch six
co-branded websites, including content, integration with Member bank
technology, launch communications, as well as on and offline promotions.
Produced online content for a new consumer rewards program and supporting
promotions.
Wells Fargo Bank/Debit Card, Jun 97 - Jun 98
Managed the launch of the bank's first debit card to new and existing
consumers. Produced consumer and branch collateral, direct mail, training
materials, corporate and external communications, and web content. Worked
with card and print vendors, systems groups, branch/store locations, call
centers.
Additional clients include VMware, On the Go Software, VentureOne Corp.,
Intuit, Driveway.com, LiveCapital.com, Exodus Communications,
MarketBridge, Zip2 Communications, Collignon Associates, QuickDog, Inc.,
KTB Realty Corp., Cypress Security
PRODUCT MANAGER
3/95 to 11/96 Computer Associates International, Inc.
Alameda, CA
1. Defined feature and functionality issues, and packaging and
positioning strategies for a group of relational database products and
their add-on tools
2. Managed product releases and software testing programs, including
documentation, hardware and software requirements, licensing issues,
packaging, distribution, and technical support
3. Primary contact for business partners, sales force, and tech support
on product, sales, and customer issues
4. Analyzed the viability of client requests for product enhancements and
new functionality for future releases
5. Wrote technical product descriptions for sales force and industry
publications
6. Created sales programs that included collateral, incentives, and
savings plans
MARKETING MANAGER
8/92 to 3/95 Computer Associates International, Inc.
Islandia, NY
7. Developed and executed worldwide strategic marketing programs for
business software, including packaging and positioning, directed at
both existing clients and new business
8. Managed a staff of writers responsible for creating direct mail
programs, product collateral, advertising, marketing and technical
collateral for a diverse group of business solutions
9. Evaluated competitor's products, including positioning, sales programs
and marketing campaigns to develop strategy for our business solutions
10. Managed trade shows, including staff and product demonstrations that
generated over 20,000 leads
11. Liaison between clients, sales force, VARs and development staff for
product and customer issues
MARKETING COMMUNICATIONS MANAGER
7/90 to 8/92 William Penn Life Insurance Company, Inc.
Garden City, NY
12. Wrote, designed and produced all brochures, corporate communications,
advertisements, press releases, newsletters and marketing collateral
for the company and its 400 distributors
13. Responsible for the marketing budget, advertising, and collateral
schedule
14. Designed and managed a cooperative advertising program between the
company and its distributors
1. Created an annual advertising plan, budget, and print schedule
15. Wrote speeches for, and coordinated several events, including two five-
day annual sales conventions
MARKETING COORDINATOR
1/89 to 7/90 Artec Consultants Inc.
New York, NY
16. Created advertisements, direct mail, promotional brochures, project
descriptions, and proposals
17. Wrote and placed articles and press releases in industry publications
and trade magazines
18. Maintained a database of sales leads, clients, and new business
contacts
19. Initiated contact with prospective clients to solicit new projects
JR ACCOUNT EXECUTIVE
6/87 to 1/89 DelliCarpini Advertising, Inc.
New York, NY
20. Managed all aspects of several accounts including advertising
campaigns, promotional events, and press releases
21. Created and maintained numerous cooperative advertising programs
22. Controlled advertising budgets and schedules for many diversified
accounts
23. Wrote advertisements, client biographies, newsletters, and promotional
literature
EDUCATION
Hofstra University, Hempstead, NY
M.B.A. courses
University of Massachusetts, Amherst, MA
B.A. Communications, B.A. Economics
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