Manager Sales

CHRISTOPHER BIAGIOLI

**** *** ******, **. ** La Jolla, CA 92037

858-***-**** *****.********@*****.***

Experience Summary

. 13 years in marketing and product development for pharmaceutical,

biotech, and medical diagnostic companies.

. Experienced business development - including strategic plans and

proposals, financial models, market analysis, and product

commercialization.

. Broad understanding of the life science market - including physician

office lab, hospital lab and point-of-care setting. Knowledgeable of

regulations from the FDA and international regulatory bodies.

. Results-oriented leader with a reputation for building highly

motivated teams, and targeting opportunities for accelerated growth.

. MBA, JD and BS in Environmental Science provide a solid technical

background.

Professional Experience

Marketing & Business Development

Mar. 2009 - Present

AUTOMEDICS MEDICAL & CRISI MEDICAL Corporations

* Developed business plans, financial models and analysis, and company

valuation

* Researched business opportunities, prepared marketing and presentation

materials and identified corporate and financial investors.

Market Development Manager

May 2007 - Dec. 2008

INVITROGEN, part of Life Technologies, Carlsbad, CA

* Managed the $15M epigenetics and RNAi research portfolio and launched 32

new products.

* Conducted market research and implemented lead generation campaigns

targeting cancer researchers, neuroscientists and developmental

biologists - for 45% growth in sales.

* Implemented web best practices (over 500,000 web visits annually) and

promoted products to 12,000 researchers through a technical handbook.

Sr. Product Manager

Jan. 2006 - May 2007

ACCUMETRICS, INC., San Diego, CA

* Marketed point-of-care and lab diagnostic tests for anti-platelet

therapies (e.g. aspirin, Plavix). Charged with accelerating adoption of

the company's existing medical tests within the emerging cardiology

market and coordinating development of a next generation test.

* Oversaw a $2M department budget. Developed medical education, advocacy,

and promotional programs directed to physician offices and acute care

settings.

* Developed a successful hospital penetration/diffusion sales model and

program for clinical specialists, sales teams, and distribution partners.

Marketing Manager

June 2004 - Jan. 2006

AURORA DISCOVERY, INC., San Diego, CA

* Built an effective marketing department following the spin-off of Aurora

Discovery (formerly Aurora Instruments LLC). Lead marketing staff and

application bioengineers resulting in sales growth across five product

lines.

* Planned and directed all aspects of the start-up's marketing activities.

Developed corporate branding and marketing materials, analyzed business

opportunities, and implemented new marketing initiatives for the

company's microfluidic instrumentation and microplates.

* Prepared business development proposals and agreements in high throughput

screening, DNA sequencing, oligonucleotide and protein microarray

instrumentation. Participated in licensing negotiations for the

company's piezo-electric technology.

Sr. Product Marketing Manager

Dec. 2002 - June 2004

AURORA INSTRUMENTS LLC, part of Vertex Pharmaceuticals, San Diego, CA

* Managed a $1M budget, schedules and product development deliverables for

research equipment.

* Streamlined the company's design process resulting in a seven-month

acceleration of two prototype development schedules.

* Developed marketing plans, financial models and strategic reports on

market segments, technology applications and partnership targets for

products and IP. These efforts resulted in $2M out-licensing and

additional international distribution channels.

Sr. Technical Writing Supervisor

Aug. 1997 - Dec. 2002

AURORA BIOSCIENCES CORP., San Diego, CA

* Led a 10-person department to complete 19 research projects (totaling 682

documents). Authored and edited technical documentation for research

equipment - including proposals, specifications, test plans, user

materials, training materials, and marketing materials.

Technical Editor

Aug. 1996 - Aug. 1997

SIONIX CORP., San Diego, CA

* Developed a legal reference CD - containing federal and state water

regulations, an interactive, occupational health & safety CD, and product

documentation (user guides, software specifications, test plans, and

training materials).

Biological Field Researcher

July 1995 - Aug. 1996

UNIVERSITY OF CALIFORNIA AT SAN DIEGO

* Led a 4-person team to conduct ecology field research in Southern

California under the Native Community Conservation Program, funded by the

U.S. Fish & Wildlife Service.

Education

J.D. cum laude, Thomas Jefferson School of Law, San Diego, CA

Relevant courses: Biotechnology Law, Contracts, Patents, Copyrights,

Trademarks

M.B.A., California State University, San Marcos, CA. GPA 3.8

B.S. Environmental Science and Government, College of William & Mary,

Williamsburg, VA

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