Project Management Content

Ross J. Foti

H: 773-***-**** C: 773-***-**** *********@***.***

**** *. ********** ***., #**, Chicago, IL 60625

Marketing, Communications, Publishing & PR Content Strategy & Project Management Team Leadership

To lead marketing teams who consistently intrigue and engage intended audiences.

To plan, execute, deliver and measure the success of quality editorial content across multiple integrated

communications platforms including social media, magazines, books, rich media, newsletters, DVDs and websites

using market-driven best practices.

To employ my expertise in strategic marketing and brand management, concept development, writing and editing, and

enabling client partnerships.

Work History

Imagination Publishing, Chicago, IL www.imaginepub.com April 2001 – March 2009

Custom publisher and content marketing agency that helps clients build relationships and increase engagement through

integrated media strategy. Clients include Xerox, Wells Fargo, MasterCard, Lowes, Chick-fil-A, and The Conference Board,

among others.

Strategist, Content (Companywide)

Led internal teams to develop innovative publishing strategies to achieve clients’ strategic communications goals

across all media including print, digital and broadcast.

Managed project scope and timelines to ensure teams consistently exceeded client expectations with holistic,

integrated marketing programs that incorporated traditional print vehicles, social computing strategies, online

promotions, e-mail management, digital creative, broadcast components and website development.

Directed the agency’s digital project strategy around user experience, from information mapping and wireframes to

content plan, functionality requirements and metrics/SEO strategy.

Led the discovery process as it related to clients’ in-progress projects and new business development opportunities,

gathering customer and strategic landscape information and historical learning.

Initiated measurement strategy to ensure ROI; Maintained awareness of new media, relevant industry and market

trends; developed, analyzed and reported appropriate action steps regarding those trends.

Publisher, Associations (Account Director)

Provided strategic and operational leadership for Associations Strategic Business Unit (directly responsible for $4.2

million in annual revenue; managing a team of 11).

Oversaw content development, including operations and practices that embodied superior quality, innovation and

productivity, to produce publications that met or exceeded clients’ business objectives.

Collaborated with internal teams and external business partners, advertising staff, clients and prospects.

Acted as an expert in the sell-side of the print and online custom publishing business; developed and prepared client

presentations; led sales presentations on key accounts as needed; drove the contract/negotiation process to ensure

business was secured; and monitored the competitive landscape.

Editorial Director, Associations

Ensured teams successfully delivered projects, including membership magazines, e-newsletters, niche publications

aimed at membership growth and retention, conference dailies, DVDs, videos and website content.

Resolved problems related to strategy, execution and resource issues.

Led business unit meetings; offered guidance and recommendations for unit growth, new products and services and

workflow efficiencies.

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Senior Editor

Directed editorial strategy for an association client’s global publications reaching 240,000 members. Represented the

client at international trade shows.

Oversaw the entire editorial process from storylines, feature writing and freelance management to ad close and

production.

Imagination Career Path: Senior Editor Editorial Director Publisher Strategist

American Foundry Society, Des Plaines, IL www.afsinc.org Nov. 1997 – April 2001

The leading U.S.-based metalcasting society that assists member companies to effectively manage operations, market

their products and services, and manage their employees. As a key membership benefit, AFS produces two successful

periodicals: modern casting and Engineered Casting Solutions.

Managing Editor, Engineered Casting Solutions Magazine

Launched new quarterly trade publication from business case through strategic planning and production

Organized yearly editorial calendar and schedule; ensured timely production of each issue; wrote features and

editorials; coordinated work flow with editorial and art department staff.

Acted as liaison between the society and readers; worked with advertising staff to generate promotional mailings; wrote

news, took photos and updated website content.

Associate Editor, modern casting Magazine

Collaborated within editorial team to generate editorial strategy to meet association goals.

W rote and solicited articles and news for monthly trade publication; acquired art and laid out articles.

W orked with association members to improve the quality of their magazine submissions.

Covered trade conferences, represented the association and networked to promote the industry.

American Foundry Society Career Path: Associate Editor Managing Editor

Sept. 1993 – Nov. 1997

Nadig Newspapers, Chicago, IL

Local publisher of two weekly newspapers, The Reporter and The Press, covering Chicago’s northwest side and suburbs

for nearly 70 years.

Assistant Editor

Generated leads and content ideas, interviewed city officials, and researched and wrote stories.

Rewrote news releases, interfaced with media representatives and edited articles.

Reported on crime beat and took photographs.

Performed layout and paste-up work, and supervised typesetting and print production.

Freelance Experience

Cool Globes: Hot Ideas for a Cooler Planet: Contributing Editor

Cast Iron Handbook, AFS Publications, Des Plaines, IL: Contributing Editor

The News Tribune, Woodbridge, NJ: Reporter

Education

Rutgers University, New Brunswick, NJ

BA, summa cum laude, Journalism and Communications, 1992

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Proficient in:

SharePoint and other web content management systems, WordPress and other blog/publishing management

systems, Quark Publishing System (QPS), Microsoft Excel, PowerPoint, Visio, Word

Honors and Awards

Served as editor or publisher of publications that won:

Apex

2005 Gold, Leadership in Project Management Annual, PMI

2004 Award of Excellence, Perspective, IIDA

2002, 2003, 2004 Award of Excellence, PM Network, PMI

ASBPE

2005 National, Silver, Leadership in Project Management Annual, PMI

2004 National, Silver, Perspective, IIDA

Communicator Awards

2004 Crystal, Perspective, IIDA

2003 Crystal, PM Network, PMI

2001 Gold, PM Network, PMI

Daveys

2006 Silver, Forward, MSCI

2006 Gold, Perspective, IIDA

2005 Silver, Leadership in Project Management Annual, PMI

Ozzies

2004 Bronze, 2004 Gold, Perspective, IIDA

Magnum Opus

2004 Gold, Perspective, IIDA

2007 Grand, Leadership in Project Management Annual, PMI

Pearl

2006 Bronze, Executive Guide to Project Management, PMI

2004 Bronze, 2006 Gold, Perspective, IIDA

SNAP

2007 Gold, PMP Passport, PMI

2007 Gold, Forward, MSCI

2005 Bronze, 2007 Gold, PM Network, PMI

2004, 2005, 2006, 2007 Gold, 2006 Extra, Perspective, IIDA

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