Sales Project Manager

K YLE R . KEY

678-***-**** *** Lily Pad Lane ~ Flat Rock, North Carolina *********.*****@*****.***

C O M M U N I C AT I O N S S P E C I A L I S T

Creative and effective communicator with an excellent background in integrated marketing communications, new

business development, professional development (training) and creative services. Leadership in directing marketing

campaigns, public relations, event planning, and coaching for a mid-size consulting company, as well as, a large corporate

firm. Experience with business development strategy and execution, proposal writing, market research, and lead

generation campaign strategy. Strong computer skills, exceptional writing skills, and project management experience.

Technically proficient in numerous software applications. Strong desire to teach in an academic environment.

P R O F E SS I O N A L E X P E R I E N C E

SPECTRUM CONSULTANTS, INC., Gastonia, NC 2008 -

2010

Specialized consulting firm to the senior living industry established in 1978 that serves retirement communities with planning,

repositioning, and expansion. Spectrum provides research, strategic planning, marketing, sales management,

communications, product development, creative solutions, and training to clients across the United States.

Director of Communications

• Established a new LLC and Division, Spectrum Communications to complement marketing and sales services for both

the corporation and its 30 current national clients (Continuing Care Retirement Communities).

• Develops protocols, systems, and schedules for brand awareness campaigns, start-up and ongoing marketing and

sales efforts and lead generation initiatives.

• Provides leadership for overall corporate and client services’ creative efforts including: branding and print collateral,

internet marketing, custom photography, complete fulfillment, media production and placement, and public relations.

• Researches and writes Marketing Situation Reviews for retirement communities in bond-covenant distress and/or low

occupancy or sales efforts.

• Organizes and leads professional development seminars to support educational requirements for the industry’s

Marketing & Sales Consultants.

• Works with in conjunction with professional development groups of architects, developers, financial consultants,

underwriters, and designers.

• Established individual company, KRK Communications, LLC to provide free-lance creative writing and communication

services.

ERNST & YOUNG, LLP, Atlanta, GA 2006

- 2008

Ernst & Young is a Big Four accounting firm that helps companies in businesses across all industries, from emerging growth

companies to global powerhouses, deal with a broad range of business issues. Ernst & Young is a global leader in assurance,

tax, transaction and advisory services. Worldwide, 130,000 people are united by shared values and an unwavering

commitment to quality.

Communications and Planning Manager – Americas Business Development

• Managed the design and implementation of communications, planning initiatives, and learning programs for Ernst &

Young’s Americas Business Development organization.

• Focused on project management and the consistent implementation of strategic business development initiatives, by

developing tools and methodologies to help Business Development teams go-to-market.

• Served as key initiatives project manager for the Americas Business Development organization, maintaining uniformity

across 15 geographic areas.

Risk Advisory Services Marketing Leader – Southeast Area Business Development

• Managed all internal and external marketing communications for the Southeast Area’s Risk Advisory Services Practice.

• Developed overall integrated communication plan and strategy for the Practice.

• Supervised all external corporate communications, including thought leadership campaigns, newsletters, events, practice-

driven projects, roundtables, surveys, priority account activities, and strategic risk marketing activity.

Communications and Pursuit Strategist – Southeast Area Business Development

• Worked with client-facing and business development teams to pursue new business opportunities.

• Wrote and developed targeted proposals for Fortune 1000 clients, Strategic Growth Market clients, and industry-specific

pursuits.

• Managed the pursuit process from start to finish, including reviewing the request for proposal through delivery of the

proposal.

SPECTRUM MARKETING, INC., Gastonia, NC 2000 -

2006

Specialized consulting firm to the senior living industry that serves retirement communities with planning, repositioning, and

expansion. Spectrum provides research, strategic planning, marketing, sales management, communications, product

development and management, and training to retirement communities across the United States.

Communications and Training Director

• Managed three distinct job functions, including: corporate and client communications, professional development, and new

business development.

• Supervised all corporate communications, including website development and maintenance, collateral materials, and

overall branding.

• Developed and communicated new strategies for corporate branding, communication, and marketing to upper

management.

• Organized and coordinated all aspects of numerous corporate and client training seminars.

• Contacted and built relationships with prospective clients to determine their needs and how Spectrum can service them.

• Created and implemented the first corporate marketing plan to help increase database of prospective clients by 50%.

• Developed formal Requests for Proposals for clients to determine their current needs and help them acquire new clientele.

• Participated in company advisory board to create new company initiatives and strategies for developing new business.

Communications Coordinator

• Performed demographic analysis of new markets for clients to determine expansion opportunities and market feasibility.

• Conducted focus groups and market research gathering data for penetration rates analysis, market area definition, and

schematic overview for clients.

• Developed communication programs for clients to build lead generation, branding and awareness in the marketplace to

attract upper-income clientele.

~continued~

Marketing Counselor

• Worked on-site at Aldersgate Retirement Community in Charlotte, NC providing general marketing and sales services.

• Helped market and sell new 90-residence expansion project.

• Helped marketing and sales team bring the community to 100% occupancy and tripled the future residency list.

E D U C AT I O N

UNIVERSITY OF NORTH CAROLINA AT CHAPEL HILL, Chapel Hill, NC

Bachelor of Arts in Journalism and Mass Communication, Sequence, Public Relations, 2000

UNIVERSITY OF NORTH CAROLINA AT CHARLOTTE, Charlotte, NC

Master of Arts in Communication Studies, 2004

UNIVERSITY OF NORTH CAROLINA AT CHARLOTTE, Charlotte, NC

Graduate Certificate in Gerontology, 2005

GEORGE WASHINGTON UNIVERSITY, Washington, D.C.

Managing Projects Certification, 2008

INTERESTS

Participating in outdoor activities and sports including: water-skiing, hiking, kayaking, running, dancing, and practicing

•

yoga

Volunteering and working with at-risk children and youth

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Tutoring and volunteering at The Literacy Council

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Writing poetry and screenplays

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*References available upon request

Contact this candidate