Manager Management
Resume:
Raul L. Galang
**** ******** ****** ( Denver, CO 80238
303-***-**** ( ******.****@*****.***
SUMMARY OF QUALIFICATIONS
Accomplished product management and marketing executive with successful 15+ year
track record with early-stage to Fortune 500 organizations. Proven results
defining, launching and managing new products, developing and executing market
penetration campaigns and leading marketing organizations. MBA/BSEE with strong
desire to work in a dynamic, cross-functional environment. International and
domestic experience.
Product Management
Product Strategy
New Product Development
Marketing Strategy
Product Launch Execution
Market & Competitive Analysis
PROFESSIONAL EXPERIENCE
PureEnergy Solutions, Inc. 2008 - 2009
Boulder, CO
DIRECTOR OF MARKETING & PRODUCT MANAGEMENT
PureEnergy Solutions designs and licenses a patented wireless power technology
for portable electronic devices. Reason for leaving: Loss of funding; reduction
in workforce.
Product Management / Development. Successfully managed development lifecycle
for four products - from initial concept (business case, requirements,
development) through to executing launch strategy - resulting in global
partnership agreement with Duracell (Procter & Gamble).
Marketing Strategy & Execution. Managed and executed comprehensive
(quantitative & qualitative) research project to guide all marketing and
development efforts; Launched three products (positioning, pricing, packaging,
website content) on-time and under-budget; Directed channel partners on all
go-to-market tactics from packaging to product positioning.
Skyway Systems, Inc.
Westminster, CO 2006 - 2007
SR. PRODUCT MANAGER
SkyWay Systems designs, manufactures and markets a web-based, in-vehicle safety,
security and diagnostic monitoring system using GPS & cellular technologies.
Reason for leaving: Loss of funding; reduction in workforce.
Product Development & Management. Successfully defined & launched three
software releases in seven months; Validated use cases with primary users;
Implemented gating process using Enterprise 2.0 technologies; Guided software
team throughout development process to ensure clear understanding of
functionality and business purpose; Communicated product road map and feature
priorities to executive team and key management stakeholders.
Polycom, Inc. (Previously SpectraLink)
Boulder, CO 2004 - 2006
PRODUCT MANAGER / MARKETING MANAGER
Polycom designs, manufactures and markets wireless communication systems for the
workplace.
Product Management. Selected to lead management of two of company's three
product lines - (1) DECT, a newly acquired global product and (2) Link ($50MM),
the company's highest margin product; Managed analysis and coordinated
cross-functional meetings to ensure that product requirements satisfy market
needs and align with corporate objectives; Acted as product subject matter and
competitive landscape expert to organization.
New Market Development. Increased penetration of top-20 assisted living
organizations by 20%; Increased partner revenue approximately 12% in 2006;
Assessed new revenue potential ($50MM) to create business case for management
review/approval; Developed two-pronged penetration strategy and executed focused
tactical campaign targeting tier-one organizations.
Raul L. Galang
2767 Florence Street ( Denver,
CO 80238
******.****@*****.***
Page 2
Encorp, Inc. 2001 -
Windsor, CO 2004
DIRECTOR OF MARKETING (ACTING)
Encorp designs, manufactures and markets service, software and hardware
technology solutions for the communication, control and networking of on-site
power generation systems (distributed generation).
Marketing Management / Product Launch. Reported directly to the CEO and
responsible for all marketing efforts; Managed $750,000 department budget;
Successfully reduced marketing operations expenses by 50%; Secured $24,000
annual subsidies from U.S. government to increase revenue through more focused
marketing activities; Led company repositioning strategy with direct input from
executive management team; Managed $50,000 and $30,000 launch budgets;
Recognized by CEO for successfully meeting goal of introducing two new products
on-time and under-budget; Spearheaded content development and production of all
training material and sales collateral.
Product Development / Market Research. Developed all research
objectives/methodologies and executed; Gathered market requirements to define
new service offering; Lead customer satisfaction initiative by surveying
customer base and steering cross-functional team to address deficiencies.
3M Company 1998 - 2000
St. Paul, MN / Austin, TX
MARKETING SUPERVISOR - Strategic Business Development
(SBD)
SBD is the corporate consulting team that provides 3M's 40+ divisions with
expertise in new product development, strategic positioning, pricing strategy,
opportunity assessment and market analysis.
Strategy Consulting and Business Development. Analyzed $20MM Post-it( Flags
automotive market through primary research to determine reasons for low
penetration; Performed SWOT analysis and presented repositioning strategy to
meet customer needs; Identified $18MM initial market potential for Accentrim(
bevel tape; Evaluated market opportunities and assessed potential development
partners.
Market Research and Analysis. Increased market share 5% by designing conjoint
research model that helped expand the electronic component carrier tape business
and guided overall strategy in Asia-Pacific; Reduced development time 10-15% by
conducting market assessment ($338MM potential) for Surgical Sealant product
line; Designed research tool and managed research firm to conduct personal
interviews of cardiovascular surgeons; Quantified and prioritized market
sub-segments.
Toshiba International Corporation
Houston, TX 1991 - 1996
ELECTRICAL DESIGN / TEST / FIELD SERVICE ENGINEER
Toshiba's Industrial Division engineers and manufactures industrial electronic
products such as uninterruptible power supplies (UPS), distribution switchgear,
electric motors and variable speed motor drives.
Project Management. Reduced cost 15% by overseeing the transfer of overseas
production (8.0kVA UPS product line) from Japan to the U.S. - design and testing
specifications, prototype construction, budget control, and supplier approval;
Increased reliability 20% by teaming with field engineers during development
phase; Awarded three promotions during five-year tenure; Selected by chief
engineer for intensive six-month training (software/hardware design methodology,
quality control) at world headquarters in Tokyo, Japan; Satisfied customers by
commissioning equipment in 27 U.S. states, Canada and Puerto Rico.
EDUCATION
MBA - Marketing
1998
University of Texas at Austin, McCombs Graduate School of Business
BS - Electrical Engineering
1990
University of Missouri at Columbia
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