Design Sales

Darpan Rane - Art Director – Advertising – New and E-Learning Media

Website: http://darpan999.webs.com/ Email: *********@*****.***

Career Objective and Responsibilities:

• Managing project from concept to completion, translating marketing objectives into

creative strategies, and directing the creative team in the production of advertising,

mobile advertising, graphics and marketing collateral.

• Provide creative leadership, vision and inspiration and proactively led a team of Graphic,

Web and Mobile Graphic Designers at the day-to-day level. Oversee the design of

branding and advertising and ensure branding fits the overall image for our client.

Interpret communications strategy and develop proposed creative approaches that align

with that strategy. QA of all creative deliverables

Professional Experience: 10 years.

Universal Knowledge Solutions LLC – MIDDLE EAST

Art Director and Digital Marketing Specialist: (03 Jan 2007 – Till Date)

• Interacting with clients, providing them solutions to their marketing strategies

• Responsible for managing the production team of multimedia/advertising

• Highly involved in creating Art Works, GUI, Prototype Design, Digital Marketing for

in-house products, Web design, Animation, Illustrations, WBT

• Involved in Pre-Sales Advertising/Proposal making, with Sales Team

• Constructed some learning programs for Corporate, Gaming Companies and

Universities for all levels of Target Audiences.

• Developed best practices like Proto Design, Graphics Guidelines, Brainstorming

Sessions, Illustration Styles and Graphic Libraries

• Responsible for website SEO, Instruction & Interaction Design

• Accomplished various other duties related to Interaction Design and QA team.

Training and inducting the Multimedia team before production starts.

• Ad campaigns for Universal Knowledge Solutions and Event Brandings for

Collaborative deals with vendors.

• Outsourcing estimation and evaluation, budgeting. QA and Usability Tests.

• Deploying and presenting products to clients & getting sign off on them.

• Member of Middle East eLearning Association (eLA - ME) (Also created the

branding for the association)

Accounts:

ADCO, GASCO, Emirates Bank, King Fahd Petroleum & Minerals - KSA, University of North

Carolina, Aramex, Al –Hilal Bank, Guinti Labs, Cegos, DU Mobile, NCEL Saudi, Aaramco, Etihad

Airways, Kuwait University, Zain University

Interface Comm. Advertising – FCB ULKA Group

Designation: Art Director (Jan 06 – Jan07)

Assisted account team in determining time budgets for projects.

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Worked with production team to create comprehensive specifications in order to

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create reasonable estimates.

Delivered work within allotted times and on budget.

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Worked with photographers, illustrators and other suppliers to produce high-quality

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work for clients.

Worked closely with print production team to secure services for costs and under

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conditions in line with the agency's needs.

Incorporated ideas and made revisions in response to the well-reasoned criticisms of

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other team members and clients.

Provided both formal and informal direction and support for junior creative.

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Maintained responsibility for projects through proofing, reviewing and signing off on

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all revisions and production phases.

Advertising Campaigns: Press, TV and online

Accounts: Con Agra foods – Act II Popcorn and Sunflower Oil, Mahindra – Logan, Scorpio and

Mahindra World city.

Tata Interactive Systems (Asia's No.1 eLearning Service Provider and Multimedia services)

Role: Team Lead & Senior Interaction Designer (Dec 03 – Jan06)

• Spearheaded the conceptualization and implementation

• Worked as Senior Interaction Designer to set best eLearning practices like Proto Design,

Creating Graphics Guidelines, Brainstorming Sessions, Illustration Styles and Graphic

Libraries for consistency and effort reduction

• Arranged Brain-Storming Sessions for Game Design and creating Animation based

Scenarios. QA and Feedback

• Responsible for other duties as assigned for project management.

• Received first prize for ADMC Project in 2006 - U.A.E IT Award function

• Involved in ideating Press Advertisements for Tata Interactive Systems

• Lead a team of more than 35 Graphic Designers for production/ management, schedule

tracking and quality analysis

Article published for award:

http://www.uaechallenge.com/results2006/winners%202006.htm#Organisational

SOTC Travels (Kuoni India Pvt. Ltd.)

Designation – Assistant Art Director (July 2003 – Dec 2003)

Lead creative consultant on media publishing venture for a series of in-House brands .

Responsibilities included concepting for both Strategic Agenda Media itself and upcoming tours

brand. Logo, web and print design. Creating new brand identities for emerging brands

.Consulting/negotiating for initial and ongoing brand marketing efforts. Created branding for

emerging group types like SOTC total finance, Christopher Columbus Holidays. And promoted

these brands via press and online media

Able and Will Advertising and Design Studio – C.Factory

Designation – Assistant Art Director (Nov 2001 - June 2003)

• Responsibilities included creating identities (logo/branding design), interactive web site

design, and Flash animation.

• Collaborative work with Art Director and CD in brand research, client meetings, and

creative presentations. Lead creative responsibilities for national accounts. Setting up

architectural flow for websites and ATM Machine interfaces and banking site

Accounts: Venus Records, Globus Stores, IDBI Bank, Standard Chartered Bank, Smirnoff -

Clublook Series, ICICI Bank, SOTC Tours and Travels, Electrolux and Panasonic

Software Skill set

CorelDraw X4, Photoshop CS3, FlashStudioCs3, Dream weaver Cs, Adobe Illustrator CS, Adobe

In-design, Adobe Distiller, Quark Express 6, Sony Sound forge 8, 3D Max, Flash Vector

illustrations & Animations, Web CT/JOOMLA/Plateau Interfacing, Camtasia 6, Action Scripting 2–

Intermediate Level, Fireworks, HTML, DHTML, CSS, Basic JavaScript, Pixel Art-Game Design,

Hand Illustrations. Operating Systems: Mac OS and PC

Academic Achievements:

Diploma in Applied Art: L.S.Raheja School of Art, Mumbai (year 2001)

Majors: Visual Communication Design & Photography

Bachelors of Commerce: Commercial University, Delhi (year 2002)

Major: Advertising

Websites Designed:

www.mahindrascorpio.com, www.mahindrarenault.com, www.amneal.com,

www.sixsigmaalchemy.com, www.corporategiftbank.com, www.admc.hct.ac.ae,

www.topsgrup.com, www.sotctradefairtours.com, www.globus.in, www.uks.ae,

http://www.kfupm.edu.sa, http://www.elc.edu.sa, www.sotctours.com

Memberships and Awards

• Received "Kalayatri Award" in year 2001 – LS RAHEJA School of Art

• Received first prize for "UAE IT AWARDS" function 2006 – Abu Dhabi Men's

College Project – Role Design, Animation and Usability.

• Trained students of King Fahd Univ. in Saudi Arabia on Visualisation

• Member of Global Art Collectors

• Involved in AIDS Awareness Ad campaign for SHOW ONE which won award in

2006 – FCB-ULKA Interface

• Member of the "eLearning Association of Arabia. Also responsible for branding it.

Personal Details: Darpan Rane

Date of Birth : 24-01-1978

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Marital Status : Married

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Nationality : Indian

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Phone : 009**-**-*******/ 055*******

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Languages : English, Hindi, Arabic(Beginner)

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Passport : Z1806971 (Valid until 2019)

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UAE Residence Visa : (Free Zone/Transferable)

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Contact this candidate