Marketing Sales

Kathryn Johnson

**** ********* **, ******, ** ***89

951-***-**** Cell

********@*****************.***

CAREER FOCUS

Creating informational and beneficial communications for a promising company that is at the forefront in

an emerging marketplace. I am dedicated to expanding the company image within local and national

markets and to further company exposure by effective communications and marketing.

PROFESSIONAL HIGHLIGHTS

I have experience with interviewing, research and media press release placements. I have written articles

in various genres including health, banking, sports, cancer and many others. As the Marketing

Communications Specialist for a manufacturing/engineering company, I excelled in creating marketing

materials, editing communications materials, website content development, both internal and external. My

verbal and written communication skills help me as an independent worker or within a creative team. I

work well in a fast-paced environment with an effective ability to multi-task. I am extremely creative,

articulate and analytical.

EMPLOYMENT HISTORY

Marketing Communications Manager

Global Entertainment Services, Inc., Diamond Bar, CA

January 2000 – Present

Created and developed the complete communications and business programs within the company. We

started the security consulting and communications company to provide tour and event security to artists

and entertainers worldwide and provide marketing and communication services to small businesses.

Freelance writing, marketing, SEO website content creation and social media services provided with

professional results.

Set up and established the business by:

Creating and managing all administrative, payroll and accounting services with QuickBooks

Designing and creating SEO qualified content for company website

Developing a marketing and communication strategy to promote the company to a variety of B2B

clients or B2C clients

Acting media contact person for company

Trade show research, preparation and attendance for qualifying company exposure

Create, edit and distribute press releases and feature articles through online distribution site

Freelance writing, marketing and communication for all small businesses

Marketing/Communications Specialist

Optivus Proton Therapy, Inc., San Bernardino, CA

June 2007 – October 2008

I was responsible for the overall support of the marketing and sales efforts of the company. I worked on

the planning and implementation of all projects, events and promotions that support the marketing and

sales function. Accomplished these goals by:

Distributing sales and marketing materials to potential customers and clients while handling

multiple projects at one time

Maintaining prospect/customer/partner information in the company CRM database,

Salesforce.com

Collaborating with the development of marketing materials

Editing word documents and Power Point presentations for the marketing and sales departments

Coordinating, executing and participating in major national trade shows and various marketing

events

Editing the content for our external and creating internal web site

Planning community activity for local charity and Optivus employees

Effectively and positively interfacing with medical professionals at trade shows while also

communicating productively with employees

Attending trade seminars and classes to further skills in design, branding and event planning

Communications Specialist

iBank/Credentrust Software, Inc., Irvine, CA

October 2006 – June 2007

Created and put into operation the entire Communications Department for the company. Working with an

associate, we installed policies and programs to promote the company worldwide through website public

relations and marketing campaigns. Accomplished these goals by:

Creating media contacts online through Bacon’s Media and Contact Module

Create, write and edit press releases and feature articles

Create, write and publish the company newsletter using a third party distribution company

Event marketing coordinator for trade shows

Proficient using Microsoft Office 2007; Word, PowerPoint and Excel

Promoting small business owners by marketing software worldwide

EDUCATION

BA, Communications/Public Relations

California State University, Fullerton CA

Major: Public Relations, 3.8 GPA in field of concentration and two years on Dean’s List, 2004-2006.

REFERENCES

Upon request

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