Sales Training

PROFILE

Results Driven Executive with a proven track record for successfully

exceeding sales targets personally, and through the training and

development of strong sales teams. 11 year accomplished career track known

throughout the industry for delivering and sustaining revenue and profit

gains within the highly competitive Advertising and Interactive Media

markets. Exceptional communicator with a consultative sales style, strong

negotiation skills, exceptional problem solving abilities, talented public

speaker, technical knowledge base, and a keen client needs assessment

aptitude. Equally effective at indentifying opportunities, developing

focus, reaching targets, and providing tactical business solutions.

Core strengths include:

- Strategic & Tactical Planning - New Business Development - Sales

and Marketing

- Team Building & Leadership - P & L Financial Reporting -

Human Resources Management

- Dynamic Public Speaker - Contract Negotiations

- Client / Vendor Relations

- High End Technical Training - Spanish Speaking

- Public Relations & Speaking

- Account Acquisition - Target marketing

- Sales Team Training/ Supervision

- Competitive Sales Analysis - Budget Management -

Sales Presentations / Closing

Extensive Business Travel throughout U.S and Mexico

Fluently communicate, read, and write in Spanish

Excel, Word, Outlook, PowerPoint, ACT, Sales Force, and Illustrator; Very

Tech Savvy

Extensive internet programming familiarity including flash, php, xml, css,

lamp, Flex, and more

EXPERIENCE

Director of Business Development - Sensis Agency, Los Angeles/ CA (1/2008

to present)

- Full service advertising agency providing digital-centric solutions.

Clients include: Sempra Energy, the U.S. Army, and the California

Lottery. Twice named an Inc magazine 500 fastest growing business

under my tenure.

. Handles complete sales process from lead generation to answering

RFPs. In 2009 put out 42 RFP responses with a 30

percent close ratio. Implemented proposal templates and

organization in order to streamline rfp response time and allow for

doubling the amount of responses sent out over prior year.

. Manages all company new business marketing campaigns from design to

media buys to analyzing marketing analytics. Also put into affect

three target campaigns targeting three different potential client

types.

. Handles all general web development and marketing sales. Also

integral part of department planning and forecasting web

development markets and trends. Integrated sales plan with

development team goals and abilities. This effected development

team hiring and training.

Director of Sales - Industry FX, Alhambra/ CA (6/2004 to 1/2008)

- Direct Marketing Company focusing on online and print direct customer

acquisition services for companies. Clients include: Cardenas Markets,

Del Real Foods, Subway, and Burger King.

. Implemented new sales training and CRM procedures. Developed our

internal sales training manual and held sales training classes for

our sales team. Classes included both knowledge transfer and role

playing. Trained fifteen different sales executives during tenure.

. Spearheaded our marketing strategy to go after the Spanish speaking

market. Developed our brand personas and implemented our method

for targeting and reaching those personas. Also worked with our

design team on user path tracking and user experience mapping on

our company marketing micro sites.

. Led sales team with record 154% to quota in 2007. Led the sales

team in quota attainment and in total sales from 2004 to 2007.

Vice President Sales and Marketing - Helpcity.com, San Dimas/ CA (10/2002

to 6/2004)

- Online Directory with a corresponding offline directory. Targeted

local and corporate businesses.

Clients include- Subway, Crane, Santa Anita Race Track, Edwards

Cinema

. Established a company-wide vertical market sales and customer

service approach. Divided my sales team into industry experts and

implemented a vertical market sales approach. The approach led to

a 45% increase in sales over our previous six months and a 70%

increase in add on and cross marketing sales.

. Attained a sales record with $1 million in sales in 2003. Previous

sales record for a year was $400,000. Sales team increased sales by

five times over 2002 sales totals.

. Launched and trained a new consultative sales approach. This

included development of all sale training materials. Development

of a one week sales training class. And development of ongoing in

field sales training and measurement procedures.

EDUCATION

Loyola Marymount University, US-CA Westchester

Major: Communications, Minor: Business

SKILLS

. Bilingual - Spanish

. Strong knowledge in Microsoft Office products, CRM and sales

management software, Adobe Photo shop, and quick ability to learn

new software programs

. Basic understanding of SEO and SEM programs/software and the

capabilities

. Corporate trained Account executive through Nextel's B2B corporate

training

. Strong understanding of Nielson and Comscore data solutions

AWARDS

. National Merit Scholar

. Master Certified Computer Fundamentals

. Account Executive of the year 2002

. Retail Sales Manager Winners Circle 1998 and 1999

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