Manager Sales

K er r i Holland

415-***-**** ker **********@*****.*** twitter.com/ker riholland

Marketing professional passionate about digital media with expertise in developing and executing all aspects of marketing programs to

drive brand awareness and support strategic business development and sales initiatives. Project oriented with superior attention to detail;

excellent written and verbal communication skills, excellent customer service and organizational skills. Strong team player; interacts well

with coworkers, external clients and vendors, juggles multiple project deadlines efficiently, and thrives in a fast paced environment.

Experience:

Event Management

Independent Contractor 4/09 –

Present

• Regen Inc., San Francisco

o Tradeshow planning and execution for Consumer Electronics Show 2010, Las Vegas

• LovEvolution Parade 2009, San Francisco

o Live event production, estimated 100,000 attendees

o Pre show planning, installation and dismantle coordination

o Gate Manager, day of the event. Supervised a staff of 8 security guards, 1 police officer, and 12 volunteers

• Adam Strauss Events

o Market research projects

THX Ltd.

An Entertainment Technology company founded by George Lucas

Tradeshow Marketing Manager, San Rafael, CA 9/07 –

4/09

• Produced B2B and B2C tradeshows, training workshops and online training events across all THX business

lines. Major events/tradeshows included: CES, CEDIA, GDC, E3, ShoWest, Cinema Expo, Cine Asia, AES, Sonoma

International Film Festival, and THX Certified Home Theater education workshops

• Managed annual marketing events budget of $500k, and provided ROI and ROO analysis for senior

management

• Implemented event tracking and survey system to capture live event metrics

• Created project scope, timeline and budget tracking systems, and led weekly project team meetings and

assembled event manual for each event

• Directed the design and fabrication of a $250k, custom, reconfigurable booth and managed all exhibit

properties

• Crafted extensive creative briefs and RFPs (request for proposals) outlining scope of project, budget and

timeline

• Strategized with marketing director, sales vice president, marcom manager, public relations manager and

internal stakeholders to determine the objectives and strategic marketing plan for each event and integrated current

marketing messaging into all events and exhibits

Ker r i Holland Resume 1

• Supervised the creation of sales and marketing material to promote the THX brand experience, including

booth messaging and signage to high end give always and logoed gear

• Partnered with THX’s licensees and partners to create co branded marketing experiences, featuring new

product launches and promotions at tradeshows

• Managed pre and post event promotional and advertising campaigns

• Fostered relationships with show management, negotiated show contracts, and managed sponsorship

opportunities

Tradeshow and Training Coordinator 3/06 –

9/07

(See tradeshow responsibilities above)

• Managed marketing strategy for the THX Certified Home Theater education program

• Developed education program products, including a microsite that established a membership based extranet

portal

• Prepared business requirements document for microsite to articulate the needs of the business unit and

customer

• Created and implemented microsite product launch plan

• Administered microsite, organized core microsite development team, and coordinated usability testing,

severed as online community manager

Account Manager/Sales Account Representative 5/04 –

3/06

• Managed B2B relationships with all THX certified cinemas and professional mixing studios, over 500 locations

worldwide

• Coordinated new service launches with trade shows, direct mail and new trailer campaigns

• Improved data accuracy and developed CRM tool to track project management and pipeline forecast using

salesforce.com

• Partnered with major cinema chains to cross promote and build THX brand

• Performed research in competitive analysis and business development, and compiled reports

• Improved client service levels, supported marketing department efforts to promote the THX Cinema program

Jenny Hammons and Associates

Sales organization representing a broad based mix of high tech gifts, gourmet products, personal care items and books

Sales Representative, San Francisco, CA 5/00 –

5/02

• Business development and B2B outside sales, developed new territory with annual sales of $320k

• Coordinated exhibitor presence at San Francisco International Gift Fair and Tower Records and Books Vendor Fair

• Managed national key account with MTS Inc., owner of Tower Records and Bookstores

• Developed customized channel sales program working with manufactures to meet MTS’s sales strategy

• Constructed scope, budget and schedule for private label product development

Organic, Inc.

Digital marketing agency that designs and builds interactive experiences for leading companies to drive brand awareness

Ker r i Holland Resume 2

Project Coordinator, Project Management Group, San Francisco, CA

8/99 – 3/00

• Revised project management procedures section of department intranet using HTML, coordinated content with key

department heads

• Supported director of resource management with resource allocation and project flow tracking reports

• Screened resumes, conducted initial interviews, matched candidates with openings within the project management group

MacPeople

A successful creative staffing agency with annual revenues of $2+ million

Co Founder and Marketing Programs and Client Partner Manager, Oakland, CA 1/91 –

4/95

• Marketed and sold services to prospective clients, partnered with clients to assess specific personnel needs

• Managed complete planning lifecycle for MacWorld and career fair events, including lead generation follow up

• Tracked revenue earnings, profit and loss management, budgets, bookkeeping, payroll, benefits

• Oversaw all aspects of personnel development program, including: interviewing, testing, training and placing applicants

• Managed personnel database and training workshop program

Artistic License

Film Production

Assistant Director, selected productions: 1/90 –

12/90

• “Kinetic Nightmare” Betacam, feature film

• “Someone Like You” Betacam, feature film

Education:

• Bachelor of Arts, Communications. Mills College, Oakland, CA, 1999

o Emphasis in New Media, combining computer programming, artificial intelligence, psychology of online

communication and video production

• CTSM (Certified Trade Show Marketer), certification in progress

Software Proficiencies:

MS Office Suite, including Word, Excel and PowerPoint; MS Project; MS Visio; MS SharePoint; FileMaker Pro; Salesforce.com;

Keynote, HTML, Photoshop, Adobe Acrobat, WebEx, Cvent, Twitter, Facebook, Linkedin,

Interests:

• Using social media to extend the reach and lifespan of live, virtual and hybrid events

Ker r i Holland Resume 3

• Incorporating interactive gaming into live, virtual and hybrid events to engage attendees, drive lead generation

and create more compelling communication

Ker r i Holland Resume 4

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