Marketing Project

Xiaoping (PING) Zhai

*** ***** *******, ***. * ( Madison, WI 53705 608-***-**** (

******@****.***

EDUCATION

University of Wisconsin-Madison, Wisconsin School of Business, Madison, WI

Master of Business Administration Candidate

2008 - 2010

Specialization: Marketing Research, A.C. Nielsen Center

Key Coursework: Marketing Research; Quantitative Models in Marketing;

Qualitatively-Based Marketing Insights, etc.

Recipient of merit-based Distinguished Fellowship in 2008-2009 & merit-

based Project Assistantship in 2009-2010

GMAT score: 780 (99.9 percentile); the highest GMAT score in the A.C.

Nielsen Center history

Awarded Best Industry Analysis, CIBER (Center for International Business

Education and Research) Case Competition

Guangdong University of Foreign Studies, Guangzhou, China

Bachelor of Business Administration

2001 - 2005

Major: International Business

Recipient of University Comprehensive Scholarship - Given to top 10% of the

class

PROFESSIONAL EXPERIENCE

Vitomatic Inc., Dayton, Ohio

Social Media Marketing Intern

Winter 2009

. Create social media profiles, establish online brand communities and

implement social media marketing campaigns

Alexander Company, Madison, Wisconsin

Business Strategy and Marketing Research Intern

Summer 2009

0. Led investigation of how to attract and market to foreign investors

under Federal EB-5 program

0. Established database of potential investors and developed marketing

strategies to attract investment

0. Developed and executed marketing strategies for using social media

marketing to help the company market its properties

Kangda Vocational Technical College, Guangzhou, Guangdong China

Instructor

2005 - 2007

0. Recognized as one of the top teachers through student ratings

0. Led a class as the head teacher and the class won the "Province

Excellence Award" under my management

0. Led restructuring initiative of English education program switching from

lecture-oriented to practice-oriented learning

STUDENT CONSULTING EXPERIENCE

Land's End, Dodgeville, Wisconsin

China Market Entry strategy Consultant

Current

. Researching various apparel brands' Chinese market entry strategy and

their online presence, strategy and execution

Swiss Colony, Monroe, Wisconsin

Online Market Research Consultant

Fall Semester 2009

Compiled best practices for customer acquisition and engagement including

social networking sites targeted at African-American and Hispanic

demographics

Performed a competitive analysis of leading online retailers serving

African-American and Hispanic communities

Kimberly Clark, Neenah, Wisconsin

Marketing Research Semester Project

Fall Semester 2008

. Analyzed on Cause Related Marketing effort across two brands, proposed

social programs that are more welcomed by consumers, and recommended ways

to reduce customers' skepticism on social marketing

INTERESTS & ACTIVITIES

Communication Officer of Graduate Women in Business & Event Officer of

Graduate Marketing Network

Proficient in SPSS & Microsoft Office

Clothing industry experience through family business

Languages: Fluent in Mandarin, Cantonese, Hokkien and English

Contact this candidate