Jim Lovelady
**** ********* ***** . ***** *****, IL 60177 . 847-***-**** .
************@*******.***
www.linkedin.com/in/jimlovelady
Areas of Expertise & Leadership
. New Business Development & Revenue Generation
. Digital Media & Social Media Sales
. Online Advertising & Direct Marketing Services
. Enterprise Software & SaaS Solutions Sales
. Forecasting, Budgets, & P&L Management
. Mentoring & Coaching Sales Teams
. Killer Presentation & Closing Skills
. Contact Management - Salesforce.com
. Strategic Partnerships & Acquisitions
. Customer Loyalty & Retention
. Business Process Management
. Certified Six Sigma Black Belt
Professional Experience
GasPedal LLC, Vice President, Sales
2009 - 2010 Social Media consultancy teaching word of mouth
marketing and social media to companies of all sizes.
. Senior management role leading sales team of four direct reports.
. Redesigned sales process to reduce cycle time and increase velocity of
WINS.
. Delivered 2010 Revenue & Recruiting Plans; on-target to grow business
100%.
. Closed new business opportunities with Kellogg Company, Hilton Hotels
Worldwide, Xerox, Scripps Travel Channel, DeVry University, Waterford
Wedgwood Royal Doulton, and Coca-Cola Enterprises, among others.
Cellfire, Inc., Vice President, Retail Sales
2007 - 2009
Start-up Digital Mobile Marketing Services Provider selling Mobile
Advertising, Campaign Management, & Professional Services.
. Senior sales role responsible for entire country selling new
media & professional services to national & regional retailers
and small, mid-sized, & large CPG businesses and large
corporations, in a complex, relationship-oriented selling
environment.
. Drive new business revenue through CPA, CPC, & CPM pricing
models.
. Orchestrated the sales process from lead identification through
close. Initiated, closed & managed multiple new business
opportunities including Best Buy, NBC Universal, GameStop,
JCPenney, Caribou Coffee, Arby's, Valvoline Instant Oil Change,
Payless ShoeSource Worldwide, KFC, Sears Holdings Corp. (Sears &
Kmart), Specialty Retailers, Inc. (Stage, Bealls, Palais Royal,
& Peebles), McDonald's, CPI Corp., Jiffy Lube, Hollywood Video,
Hardee's, Kraft, Kimberly-Clark, 1-800-Flowers.com, and
Supercuts, among others.
. Revenue generated exceeded $1.2MM from Q208 through Q3 09.
. Worked with interactive & media agencies. Managed multiple
relationships & developed strategic partnerships.
. Built company's database from the ground up --- System
Administrator for Salesforce.com.
Epsilon, a division of Alliance Data Systems, Vice President, Sales,
Western Region 2006 - 2007
The leading provider of strategic, ROI-focused email communications
solutions and marketing automation technologies.
. Executive staff position. Managed & coached sales team of six
direct reports focused on development of New Business revenue.
Responsible for leading the sales organization through
qualification, strategy, proposals, and closing phases of the
sales process.
. Generated over $4.5MM booked revenue --- $12MM in contract value
--- in new business sales in 2007.
. Implemented strategic sales plans to achieve corporate goals.
Exceeded FY 08 revenue plan by 130%.
. Led an underachieving Sales Team to double its new business
sales output in one year.
. New business clients included Microsoft, Wal-Mart, 3M, Kimberly-
Clark, Charles Schwab, Franklin Covey, CBS Interactive, The
Sharper Image, LeapFrog, and Celebrate Express, among others.
Zustek Corporation, Vice President, Sales & Marketing
2005 - 2006
Start-up Email Services Provider company selling Licensed Software, SaaS
Solutions, Campaign Management, & Professional Services.
. Bag-carrying sales executive recruited to create the company's
1st Sales & Marketing Team.
. Increased revenue from $2.4MM in 2004 to $4.2MM in 2005 and run-
rate of $6MM for 2006.
. Generated new business revenue of over $850K through Q206
achieving 142% of plan.
. Added new clients including Agency.com, Banta, TTK, Datran,
Dollar Car Rental, Spirit Airlines, Maritz, MediaGrif, Wynn
Resort & Casino, & MerkleQuris among others generating contract
value of over $2.1MM.
. Full P&L responsibility. Developed the company's 1st Sales
Business Plan in 2006.
. Created comprehensive Marketing Plan for roll-out of new
iteration of software and professional services.
. Positioned company for acquisition by a private equity firm in
2006. Company sold for 4X revenue.
Jim Lovelady Page 2
Yesmail, a division of infoGroup, Vice President, Sales
2002 - 2005
Leading provider of Customer Retention & Acquisition Solutions including
Email Marketing Software, Strategic Services, and Data Solutions.
. "Player/Coach" with team of five direct reports and multiple
dotted-line personnel.
. Led Sales Team to overall revenue of $8.2MM in 2003, $13.5MM in
2004, and $24.5MM in 2005.
. Played a key role in the integration of ClickAction in 2002 and
with the acquisitions and integration of Yesmail & Markado in
2003. In 2004, the three merged companies generated over 17%
net income from revenue of $13.5MM, which included 12.5% net
growth. Added 4th acquisition in 2005.
. Positioned as senior executive and strategic relationship
manager with several major clients including OfficeMax, United
Airlines, Genesco, and Carlson Marketing Group. Negotiated
multiple renewal agreements.
. Exceeded plan and goals each quarter. New Business Team
delivered $3.25MM to achieve 151% of $2.1MM quota in 2004.
Contract value of $4MM. Individual contribution of $1.18MM in
2004 totaled 197% of plan.
. Added new clients including United Airlines, Toyota, SBC, IBM,
Genesco, Blockbuster, Equifax, Macy's & Bloomingdale's,
PhotoWorks, oFoto, LensCrafters, Zagat Survey, American Blinds,
Guthy-Renker, Stanley Works, Scholastic, Art.com, Road Runner,
Sprint, Autobytel, Miles Kimball, Papa John's, & Virgin
Atlantic.
. Created the Data Solutions Team, which delivered over $500K in
value-added revenue in 2004.
. Closed a Co-Registration Customer Acquisition agreement with
Blockbuster for $2.3MM in 2003 & 2004.
. Individual contribution in 2003 totaled over $1.8MM in new
business.
. Achieved Chairman's Club status in 2004 & 2005.
Acxiom Digital, a division of Acxiom Corporation; Chicago, IL, Regional
Vice President, Sales 2000 - 2002
The leading Email Marketing Services Company providing integrated
Digital Marketing Technology and Services for Global 2000 Enterprises.
. Established Acxiom Digital's Central Region office in Chicago,
IL which included a territory of 17 states.
. Recruited and managed sales team of eight personnel during
tenure.
. Developed the territory into a top-performing region with over
$9.5MM in annual revenue in 2002.
. Added new clients including USAA, Verizon Wireless, Victoria's
Secret, Daimler-Chrysler, Grainger, Motorola, Lawson Software,
Samsung, Michaels Stores, Andersen Consulting, Sprint, and
several others.
. Served as the executive leader and overall relationship manager
with strategic clients; directed pipeline activity and
positioned new business strategies across the region; assessed
client needs and developed appropriate solution sets to meet
their objectives; presented proposals and negotiated all
contracts.
ExhibitGroup/Giltspur, a division of VIAD Corporation, Vice President,
Sales & Marketing 1999 - 2000
Leading provider of world-class exhibit design, production, and program
management.
. Recruited to lead $74MM Chicago Division Sales Team of 12
Account Executives and 22 Account Managers.
. Led the Division to 14% revenue growth in 1999.
. Negotiated $20MM renewal with General Motors. Other clients
included Agilent, HP, and Motorola.
. Played key role in customer and employee retention during
integration of $10MM acquisition in 1999.
GE Capital Modular Space, a division of General Electric
1991 - 1998
North America's largest supplier of mobile and modular buildings.
Quality Manager, Six Sigma Black Belt (1998)
. Certified Six Sigma Black Belt. Process Improvement Team Leader
for multiple cross-functional teams.
. Facilitated Six Sigma Training for over 200 sales "Green Belt"
personnel at GECMS.
. Developed new product line resulting in revenue of over $2MM in
1998
Division Sales Manager (1996 - 1997)
. Managed $45MM Midwest Division including 10 Branch Sales
Offices, and 11 direct reports.
. Net income increased 13% to over $6.2MM from total revenue of
$45MM in 1997.
. Exceeded plan & goals each quarter for eight consecutive
quarters.
Branch Sales Manager (1991 - 1995)
. Managed sales, operations, and administrative functions.
Supervised ten direct reports.
. Full P&L responsibility. Branch generated over $3.2MM in 1995,
which was a 54% increase over 1994.
. Participated in the due diligence process of three major
acquisitions from 1993 through 1995.
Education
Cleary University - Bachelor of Business Administration
Military
United States Air Force, Sergeant