Manager Sales

MARCUS D. YEE

Mountain View, California

408-***-**** ******.*.***@*****.***

SUMMARY OF QUALIFICATIONS

Product Manager / Product Marketing Manager with hands-on

experience and success bringing mobile and wireless

products to the domestic and international markets,

expanding company's capability for growth and revenue

generation. Demonstrated combination of business savvy

and technical expertise in consumer electronics and

enterprise markets to plan, define, develop, drive and

implement product and marketing strategies within

collaborative cross-functional teams to successfully

create and launch new products. Strengths include:

. Product Management

. Product Lifecycle Management

. Business Development

. Product Development Process

. Product Marketing Strategies

. Outbound / Inbound Marketing

. Go-to-Market Implementation

. Relationship Building

PROFESSIONAL EXPERIENCE

GEODESIC LIMITED, Cupertino, CA 2009-present

Geodesic develops mobile and desktop software products for the information,

communication and entertainment field, including instant messaging,

Internet radio, and VOIP for mobile devices.

Marketing and Business Development Consultant

. Created marketing strategy, product planning, and

business development for next generation Mobile Instant

Messaging, mobile & PC client/server product and

Internet radio. Deliverables include marketing research

and strategic analysis, product collateral, and business

development plan for global expansion.

SIERRA WIRELESS, Newark, CA 2008-2009

Product Line Manager

. Defined MRD, PRD, competitive analysis, positioning and

strategy, forecasting, and coordinated OEM development

of new product category in enterprise market that

combined cellular, Wi-Fi, GPS, Ethernet and routing

capabilities, providing the cornerstone for hardware and

software (services/web/ecosystem) in next generation

products.

. Directed product launch (product development, training,

marketing collateral) of 3G cellular and Ethernet secure

gateway with AT&T and Europe on time, with forecast of

40+% of division sales.

. Managed 2 product lines of 6 products + 5 EOL products, including

roadmap, pricing and promotions to offer compelling tiered portfolio that

increased gross margin by 20%.

. Developed product marketing and implementation plans with Sales, Business

Development and Channel Partners to win private label opportunities in

new US and European markets.

. Designed and collaborated with cross-functional team to implement new

Product Development, Beta, and Launch Process, leading to improved

coordination, time-to-market and cost savings.

. Developed new pricing strategy for all product accessories to increase

revenue by 100%.

PALM INC., Sunnyvale, CA 2006-2008

Product Marketing Manager

. Spearheaded product development and launch of first

smartphone with China Mobile, performing market

research, product requirements, driving development

(hardware, software, user interface) and approval

processes, creating a beachhead for future growth.

. Managed product lifecycles, outbound marketing, product

launches, and customer relationship that grew Alltel

account sales (on-line and retail store) 500% in 2007,

with revenue over $100MM.

. Coordinated a diversity of product sales strategies for

Asia Pacific region (Australia, New Zealand, and

Southeast Asia) that supported Sales team surpassing

revenue goals for 5 straight quarters.

. Drove product planning to capture new business for

phones and PDAs in the U.S. and global markets with

mobile carriers, MVNOs, distributors and electronic

retailers.

UTSTARCOM INC., Rolling Meadows, IL 2004-2005

Product Manager, Handset Business Unit

. Led global development and marketing of UTStarcom

developed handsets in Canada and Latin America, with

additional sales in Asia, on target for 2005 revenues of

$140 MM.

. Managed outbound marketing, including presentations,

data sheets, collateral, PR releases, and tradeshow

support, greatly increasing awareness and acceptance in

new global markets.

. Coordinated cross-functional teams in China, Korea, and

U.S. with product requirements and driving development,

manufacturing, and marketing of 6 handsets, reducing

time-to-market by 35%.

. Conducted marketing study, competitive and trend

analysis to help formulate product roadmap for Caribbean

& Latin American and North American markets.

MOTOROLA INC., Libertyville, IL & Tempe/Chandler/Scottsdale, AZ 1989-

2003

Contributed to several divisions in Motorola, leading development of

products including mobile phones, smartcards, encryption & security, ASICs,

VLSI/SoC chipsets, satellite communications and enterprise email software.

Senior Staff Principal Engineer, Personal Communications Sector

. Led product development team to create optimized designs for next

generation mobile phones, increasing multimedia capability and reducing

production costs by 45%.

Technical Expertise

Wireless Technology: GSM, UMTS, HSPA, LTE, CDMA, EvDO, Wi-Fi, GPS, 802.11

Mobile OS: Windows Mobile, Palm OS, ALEOS, Android

EDUCATION

M.B.A., Marketing, Finance & Strategy, Kellogg School of Management

M.S., Electrical Engineering, Arizona State University

B.S., Electrical Engineering, University of Southern California

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