Sales Manager
Resume:
Lyle Smith
Atlantic Highlands, NJ 07716
Tel: 732-***-****
Email: ****@**********.***
Portfolio: www.nymblecopy.com
Summary
Award-winning creative marketing professional with a wide variety of
experience in developing strategy, design and content for customer-focused
interactive programs. Focus on audience-specific and measurably-effective
communication and content development. Proven success creating and
maintaining strategic e-communication efforts and content-focused
communication.
Professional Experience
Nymble Copywriting & Editorial Services 2005 - Present
Creator of and sole proprietor of this small,
unique and tightly-focused marketing services
firm.
www.nymblecopy.com
Epsilon Interactive - New York, NY (formerly Nov 04 - 2010
Bigfoot Interactive)
Manager Creative Copy
Leads Interactive Creative team and freelance
stable working on a wide variety of Fortune 1000
clients. Rose from Senior Copywriter to current
role. Annual team earnings in excess of $4M.
Proven track record of creating action-oriented
copy and measurable results.
2007 DMA Maxi Silver Award - NPCA Matching Grant
Campaign
Johnson & Johnson - Raritan, NJ Jan 04 - Nov
04
Web Content Developer/Strategist (Independent Consultant -
Strategic Creative Services)
Led team supporting Johnson & Johnson's Global Pharmaceutical
Communications division.
IEEE (Institute of Electrical and Electronics 2000 -
Engineers, Inc.), Piscataway, NJ 2003
Senior Copywriter and Web Content Producer - Marketing
Head of Web Services for award-winning IEEE Creative Services
dept. Efforts in support of $80 millin annual sales and 40+
annual conference exhibits.
2002 Jersey Shore PR and Advertising Assoc Award for Electronic
Communication
2000 & 2002 IEEE Sales & Mktg. Dept. Best New Idea Award
Recorder Publishing Co., Madison, NJ 1993 - 1995
Editor, The Echoes-Sentinel and The
Madison Eagle
1994 Lloyd P. Burns Memorial Award for Public Service (NJ Press
Assoc.)
1995 Best Special Section (NJ Press Assoc.)
Goodson Newspaper Group, Parsippany, NJ 1990 - 1993
Staff Writer/Editor - Morristown Daily Record
Education
MBA Certificate - Tulane University Distance Learning Program, New Orleans,
LA
BA English - Villanova University, Villanova, PA
Entrepreneurial Experience
Nymble Copy Services - Freelance Copy 1990 - Present
Promotional, Interactive, White Papers, Technical Documentation,
etc.
ITSGREY.COM, Co-Creator, Contributor 2002 - 2003
SOAPBOX: PURE OPINION, Creator, Editor 1999 - 2000
CLIENTS:
Financial
American Express
Answer Financial
Cap One
Chase
Citibank
Discover
JPMorgan Property Ex.
TIAA Cref
Sports/Fitness
CBS Sportsline
NFL
Orisyn Fitness
Marketing
Faith Popcorn's BrainReserve
Telecomm
Nokia
Samsung
Consumer
Dominos Pizza
Fender Guitars
Pizza Hut
Travel
Amtrak
Intercontinental Hotels
Northwest Airlines
The Ritz-Carlton
Publishing
BusinessWeek
Martha Stewart
Pharma
Johnson & Johnson
Janssen
Ortho-McNeil
Not-for-Profit
IEEE
Save the Children
Nat'l Parks Conservancy
US Holocaust Museum
Avon Walk for the Cure
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