Marketing Management

Professional Summary

Marketing leader with ** years of marketing, communications and project

management experience. Proven ability to turn client/program

requirements into successful initiatives. Thrives in fast-paced

environments that require quick decision-making. Established strengths

and accomplishments in:

Strategic Marketing & Planning Measurement & Analytics

Project Management B2B Marketing

P&L Management Internet Marketing

Marketing Communications Client Relations

Loyalty & Incentive Marketing Vendor Relations

Work History

Senior Account Manager, Loyaltyworks, Atlanta

2005-2009

Grew revenue and managed relationships among more than 30 loyalty program

accounts representing over $2 million in company revenue.

. Developed and implemented project management disciplines across account

management team to streamline business processes and ensure that client

expectations were met

. Grew account revenue by an average of 5% by maintaining strong

relationship with clients and knowledge across multiple industries

. Spearheaded participant communication campaign to increase program

engagement and drive revenue growth

. Served as a liaison to the IT Development and account management teams to

ensure product development needs were met

. Mentored junior account executives

Senior Marketing Associate, LOMA, Atlanta

2000-2005

Managed marketing programs for more than twenty products of a large

financial services association. Some clients included State Farm, MetLife,

Principal Financial and Bank of America.

. Developed and executed marketing programs for internal clients and

external partners

. Identified and maximized organizational cross-marketing opportunities

. Conducted return on investment analysis to identify new markets and

eliminate waste

. Grew conference attendance rates by an average of 12% in times of

economic downturn

. Mastered association Customer Relationship Management system for reaching

complex target audiences and served as department systems expert for list

and database management

. Fostered strong relationships with internal clients, team members and

external partners

. Acted as expert marketing and communications source for internal clients

and colleagues

Marketing Consultant, Delta Air Lines, Atlanta

2000

Acted as daily liaison with external ad agency regarding direct mail and

special programs in support of Delta's Medallion Program and Relationship

Marketing Department. Ensured consistent on-time delivery of accurate,

effective collateral materials.

Other Experience

Promotions Coordinator, Intertec Publishing (Penton Business Media),

Atlanta

Marketing Coordinator, Focal Point Architectural Products, Smyrna

Marketing Specialist, Carpax Associates, Atlanta

Marketing Coordinator, ISU Credit Union, Ames, Iowa

Education

Master of Business Administration, Georgia State University GPA:

3.73/4.00

Concentration: Management

Concentration Courses/Elective: Electronic Marketing, Project Management,

Leadership, Organizational Development and Change, Work Team Design

Bachelor of Business Administration, Iowa State University GPA:

3.51/4.00

Major: Marketing Minor: Sociology

Major Courses: Promotions, International Marketing, Retailing, Market

Research, Strategic Marketing Planning

Computer Proficiency

Mastery of MS Word, Outlook, Excel, Access, FrontPage, PowerPoint; Adobe

PageMaker and Acrobat;

QuarkXpress; iMIS Association Database; Salesforce.com; Exact Target;

WordPress; all Internet browser software

Working knowledge of Adobe Photoshop and Illustrator; Corel Draw & Photo-

Paint; MS Publisher and MS Project; Lotus Word Perfect and Lotus 1-2-3

PC or MAC based

Designations

FLMI (Fellow, Life Management Institute), PCS (Professional, Customer

Service), AAPA (Associate, Annuity Products Administration), AIRC

(Associate, Insurance Regulatory Compliance), ARA (Associate, Reinsurance

Administration)

Professional Development

Business Marketing Association, 2003-2005

International Association of Business Communicators, 2001-2002

Attended international conference both years

Served as Web Assistant to maintain IABC Career Connections Page in 2002

Volunteer Activities

Atlanta Humane Society, Adoption Specialist and Special Events, 2004-2009

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