Sales Marketing

DANIELLE B. LEFKOWITZ

**** *. ******* ***, ***.**8 Boynton Beach, FL 33435

********.*********@*****.*** 631-***-****

PROFILE

. Energetic, passionate marketer with diverse experience and an innate work

ethic

. Develop strong partnerships, internally and externally, to achieve

business goals

. Entrepreneurial action taker with focus on customer acquisition and

retention

. Crisp understanding of the sales process and customer lifecycle

. Knowledge of HTML, website maintenance and SEM

. Ability to multi-task in a high paced atmosphere, both individually and

as part of a team

WORK EXPERIENCE

Equinox Fitness Clubs New York, New

York

Assistant Marketing Manager April

2008 - Present

. Strategize, develop and manage national partnerships and events to be

executed locally.

o Instituting a national calendar of events and partnerships. Program

launched January 2010 and has resulted in 30% increase in lead

traffic.

o Partnerships include, but not limited to: Saks Fifth Avenue,

Bloomingdales, Kiehl's, Lululemon, Fiji Water, American Express and

Whole Foods

o Create proprietary toolkits, comprised of best practices, strategic

ideas and templates to make field more self sufficient. Train &

educate field team.

o Produce project briefs, host kick-off calls and coordinate

necessary deliveries to ensure flawless execution at the local

level.

. Build strategic, cost effective marketing plans comprised of local and

national business partnerships, charities and organizations to drive

leads.

o Collaborate with partners to produce custom events and

sponsorships. Leverage them to gain access to email and direct mail

lists.

o Provide regional advertising recommendations for media plan,

negotiate added value, and oversee regional marketing budgets.

. Collective marketing efforts generated cumulative increase in new leads

of 49% with sales growth of 18.5%.

. Manage and organize new club marketing strategy.

o Establishing national footprint and have grown club portfolio 32%

to date

o Create new market entry plan to generate buzz, awareness and drive

leads.

o Established and execute presale email strategy and campaigns.

o Integral part of Pure Yoga brand launch.

. Manage monthly reconciliation for department budget of $7M.

. Assist with national Search Engine Marketing campaigns and optimization

Marketing Coordinator May 2007 -

April 2008

. Oversaw traffic production timetables and delivery dates to ensure that

all deadlines were met for monthly Direct Mail campaigns.

. Coordinated and trafficked creative elements for club pre-sale phase

through interdisciplinary teams.

. Managed COIN system, an internal collateral ordering system used by the

field, and supervised content for on-line local marketing toolkit

(SmarTalk).

. Proactively contributed to strategic partnership and sponsorship

development in the NY Metro, Chicago and California regions.

. Created monthly Operations Guide, used to educate field staff on monthly

promotions and updates.

. Updated website to reflect club staffing changes and company news.

. Sourced and priced out marketing premiums and maintained department work

samples.

Saks Fifth Avenue New York, New

York

Marketing Intern June 2006 -

August 2006

. Pitched local magazines and newspapers to donate a PSA in support of the

annual Key to the Cure Event.

. Coordinated with the production department and publications in regards to

deadlines, extensions and sizing of ads for each insertion.

Michael Kors New York, New York

Accessory Sales Co-op January 2006

- June 2006

. Reviewed client submitted purchase orders for accuracy and input monthly

door sales & weekly selling into online tracking system.

. Analyzed sales volume and point of distribution for use in future

expansion decisions and assisted with international pricing structure.

Media Planning Group (MPG Arnold), Havas Advertising

Boston, Massachusetts

Business Development and Planning Co-op

January 2005 - August 2005

. Assisted with new business pitches for companies such as ESPN &

RadioShack, through use of syndicated research tools & catalyst

strategies.

. Produced a media plan for International Truck and Engine Corporation's

Cab Forward Launch resulting in gaining the entire account.

EDUCATION

Northeastern University Boston,

Massachusetts

May 2007 GPA 3.9 Summa Cum

Laude

. Bachelor of Science in Business Administration: Concentration -

Marketing and Entrepreneurship/ Small Business Management

Additional Work Experience: Seventeen Magazine (Summer 2004), Karmaloop.com

(Fall 2005)

Activities: Alpha Epsilon Phi, Habitat for Humanity: New Orleans Recovery,

The Denny Fox Memorial Foundation Benefit

References available upon request

Contact this candidate