Manager Marketing

KAREN LAMBERT

Marketing & Brand Manager

NATIONAL & REGIONAL MARKETS

Strategic Market Planning ... Brand Development ... Product Development

... Advertising

Market Analysis & Forecasting ... Promotions ... Trade Shows ... Special

Events

Negotiation ... Direct Marketing ... Product Commercialization ... Customer

Relations

Corporate Communications ... Outside Agency & Consulting Relations

SUMMARY HIGHLIGHTS

Performance-driven, entrepreneurial Marketing & Brand Management

professional with comprehensive expertise in developing and branding new

products, analyzing and targeting new markets and driving new product

strategies for successful launches.

Special expertise in the development of strategic cooperative marketing

programs that result in increased sales, revitalized marketing and

advertising campaigns and the creation of new advertising concepts.

Assertive self-starter with a reputation for taking the initiative,

responsibility and ownership in the pursuit of all company challenges,

initiatives, goals and objectives.

Determined and dedicated manager with superior communication and

presentation skills combined with a bottom-line focus on quality, cost

control, process efficiency and revenue growth.

Highlights

o Developed and implemented a division-first research-based national

marketing plan. Result: Grew sales by 25% and increased Top 50 market

share by almost 2%.

o Led a national advertising campaign supporting a brand reintroduction

that resulted in a 4% increase in aided brand awareness in one year.

o Instituted an innovative cooperative marketing program that gained an 80%

increase in dealer/distributor participation.

o Redefined 6 new product launch strategies, each one resulting in

successful, on-time launches.

Experience

Independent Business Consulting

(2009 - 2010) Lionheart Assurance Solutions

Recruited to provide business consulting expertise in Marketing, HR, pre-

paid legal and business plan development as a Certified Group Benefits,

Small Business & Risk Management Specialist.

Marketing & Tradeshow Manager

(2001 - 2009) Quality Cabinets

Recruited to develop a new marketing department to increase national

market, brand and tradeshow exposure for this manufacturing and

distribution company.

. Hired, trained and directed staff involved in creative development, print

production and buying, media and photography management, while overseeing

all marketing initiatives and materials, including price and spec books,

brochures, web site updates and product order forms.

Marketing & Tradeshow Manager, continued . . .

. Played key role in the development of new products from inception to

fruition, as well as their strategic branding.

. Increased sales by 25% and share points to 1.9 in the top 50 markets.

. Drove a national advertising campaign that generated a 4% increase in

aided brand awareness, as well as increasing New Dealer acquisition by

14%.

. Introduced and announced new products and monthly product updates to

customers and sales teams.

. Managed and facilitated company presence at both regional and national

trade shows (signage, vignette design, product ordering, booth design and

setup).

. Planned, budgeted and executed annual customer appreciation receptions

that built and sustained high levels of customer loyalty.

. Tracked all regional trade shows and scheduled traveling units.

Marketing Manager

(1993 - 2001) Canyon Creek Cabinet Company

Recruited to manage and oversee all marketing functions, including

developing and launching new products, developing and managing media

promotions, designing business and marketing collateral and provide timely

market and competitor analysis.

. Supervised advertising development and negotiated ad positioning.

. Coordinated and designed all printed materials, including brochures, POP,

gifts, trinket giveaways.

. Oversaw website design and development and facilitated updates.

. Produced and coordinated the company newsletter and other internal

communications.

. Negotiated with outside vendors, including freelance photographers,

advertising agencies and printers.

Additional Experience

Sales Rep, Computers & Applications, Inc.

EDUCATION PROFESSIONAL DEVELOPMENT AFFILIATIONS COMPUTERS

BA Degree Business Administration (Marketing)

Washington State University

Training Marketing Management, Web Design, Design Software,

Communication Skills, Technical / Business Writing

Member Event Services Practice, eMarketing Association,

Innovative Market Association

Computers Adobe PageMaker, Quark, PhotoShop, Illustrator, MS Office, IE,

Outlook

Excellent References Available By Request

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