Marketing Sales

Christine L. McGlasson

Marketing ( Advertising ( Public Relations ( Consumer Promotions ( Market

Research

**** **** ****** ***, ***** 100 ( Gold River, CA 95670 ( Ph 916-***-****

( Fax 916-***-**** (

*****@*****************.***

PROFESSIONAL EXPERIENCE

50 PLUS MARKETING & ADVERTISING (Gold River, California) 2007 to

Present

. Marketing Consultant

o Specializes in providing affordable marketing, advertising,

public relations, promotion, research, and new product

development services and solutions that effectively target the

50 and older age demographic.

RALEY'S SUPERMARKETS (Sacramento, California) 2004 to

2006

. Vice President - Marketing & Advertising

o Responsible for $32 million marketing and advertising budget, as

well as the

Consumer Affairs Department.

o Developed market psychographic segmentation by individual store,

culinary coach program, new interior design schemes, customer

shopping preference analysis, ethnic diversity marketing plan,

etc.

BLUE DIAMOND GROWERS (Sacramento, California) 1986 to 2004

. Director - Consumer Foods Division (2000 to 2004)

o Directed all sales and marketing functions for consumer

products. During past five years, increased sales by over 10%

each year, and provided annual net profits from $6 to $8 million

on $80 million in sales in the domestic and international

retail, foodservice, and Growers' Stores business segment.

. Director - International & Domestic Marketing (1992 to 2000)

o Managed all advertising and consumer promotion, including in-

house agency, international ad agencies, freelance designers,

broadcast producers, etc. Also managed the sales and marketing

for the retail and foodservice units.

. Director - Advertising & Promotion (1985 to 1992)

o Supervised ad agency, developed advertising campaign and

consumer promotions. Directed award-winning advertising

campaign, "A Can a Week, That's All We Ask," which helped

increase sales by 24% and made the Blue Diamond brand name

synonymous with snack nuts.

WESTERN INTERNATIONAL MEDIA (Hollywood, California) 1984 to 1986

. Regional Director - Western International Media, Sacramento

o Established new Sacramento branch office and purchased media for

six

new and existing accounts.

SEVEN-UP USA (St. Louis, Missouri) 1980 to

1984

. Advertising & Media Manager

o Managed over $15 million in co-op media funds with 95 Seven-Up

franchise bottlers and 25 local advertising agencies in 13

western states.

o Developed advertising and local promotional brand programs.

o Created Radio & TV Media Merchandising Manual with 200

promotional concepts.

o Received Seven-Up's "Highest Achievement Award" for 1984

OTHER RELEVANT POSITIONS

. General Manager - Rancho Murieta Country Club & Marketing Director for

Rancho Murieta Properties

. Producer/Director/Writer/Announcer - KCRA-TV, KCTC, and WSB Radio

. Marketing Instructor - University of California, Davis & Burapha

University, Thailand

. Chief of Public Affairs for the California Air National Guard (Reserve

Rank of Lt Col)

. Radio and Television Voice-Over Announcer & Copywriter

EDUCATIONAL BACKGROUND

MASTER OF ARTS DEGREE - California State University, Sacramento

. Major in Communications & Minor in Marketing

BACHELOR OF ARTS DEGREE - Florida State University, Tallahassee, Florida

. Major in Radio & Television & Minor in Advertising

ACCOMPLISHMENTS

. Voted Sacramento Business Woman of the Year by Sacramento Chamber of

Commerce

. Voted Marketing Director of the Year by the Superior California

Building Industry Association

. Voted Advertising Person of the Year by the Sacramento Advertising

Club

. Selected for Who's Who in American Women, Who's Who in the West, Who's

Who in Finance & Industry, and the World's Who's Who of Women.

. Received five Air Force Commendation Medals for public relations and

audio-visual excellence while serving weekends in the California Air

National Guard as Chief of Public Affairs for the State of California.

. Continually receive attendee ratings as one of the top speakers at

various training seminars and convention presentations.

. Appointed U.C. Davis Instructor to teach "Marketing to Americans" to

MBA students at Burapha University in Bangkok, Thailand.

CREATIVE AWARDS

Winner of over 100 Local, Regional & National Awards for Creative

Direction, Copywriting, Announcing, and Broadcast Production

. 4 CLIO Awards; 3 American Advertising Federation (AAF) Awards; 2 Los

Angeles Ad Club Awards (Lulu's); 6 Silver Microphone Awards (Radio

Spots); 2 New York Advertising Club Awards (Addy's); 5 San Francisco

Advertising Club Cable Car Awards; 4 National Retail Merchants

Association Awards; 3 Radio Advertising Bureau Awards; 15 National

Federal of Cooperatives Awards; 18 Magazine Starch Report Awards for

"Best Noted & Read" Trade Ads; Over 60 Sacramento Advertising Club

Delta Awards.

COMMUNITY INVOLVEMENT

. Sacramento Zoological Society - Currently a Board Member & Chairman of

the Marketing Committee

. Sacramento Advertising Club - Past-President

. Sacramento Women in Advertising - Past Vice-President

. Sacramento Better Business Bureau - Past Board Member

. Sacramento Symphony Association - Past Board Member

. Presently a member of the American Marketing Association, Women in

International Trade, International Foodservice Editorial Council,

Promotional Marketing Association, Women in Foodservice, Sacramento Ad

Club, Sacramento Zoological Society, and the S.P.C.A.

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