Althea McLeary
Tequesta, FL **469
Cell: 561-***-****
Home: 561-***-****
*********@*****.***
www.almcleary.com
Dynamic management professional with over 10 years of successful
leadership.
Training AND SKILLS
Word-processing & Spreadsheet:
WordPerfect, Microsoft office, Frame Maker, Excel.
Database Management:
FileMaker Pro, Act, Access, ACT, AS400
Accounting:
Quicken, QuickBooks, MS Money, Peachtree
Publishing/Graphics:
Corel Draw, Corel Photo Paint, Adobe Photo Shop, Illustrator, Indesign,
Page Maker Acrobat, Fireworks.
Networking & Internet:
Explorer, Navigator, Front Page, Dreamweaver, GoLive, Flash, SEO, SEM.
Programming Language:
Java Script, HTML, CSS.
Platforms:
PC, Mac.
Areas of strength
. Excellent communicator with strong customer focus who can work with
business sponsors and technologists to articulate business
requirements and technology options
. Prior experience in internal consulting and customer account
management: defining engagement scope, negotiating commitments,
estimating costs and creating statements of work and service level
agreements
. Strong planning, coordination and project management skills, including
resource supply and demand planning
. Broad-based knowledge of information technology and good knowledge of
enterprise architecture principles.
. Ability to sustain strong ongoing relationships with client middle and
senior management during projects.
. 10+ years of industry experience that includes a broad understanding
of the general IT functions including software delivery process,
professional services consulting and project management.
. Extensive experience in client relationship management.
Marketing Manager (04/2009 to present);
Global Design, inc
Palm City, FL
Global Design is a web site development firm that specializes in the
development of content management systems.
. Design, create and manage the production of corporate brand
communication materials, partner communication materials, online web
content, and promotional product materials.
. Develop and maintain corporate brand guidelines for high-impact
marketing materials, including web-based materials; marketing
collateral and ads; newsletters; trade show materials; advertisements;
cards/invitations; stationery design, logo design, postcards/business
reply cards and PowerPoint presentations.
. Converts documents and integrates them into any database management
system.
. Web 2.0 - Advertise and establish a fan base on social networking
websites.
. Blog Management - Write blogs to promote our product, service and
brand, follow relevant industry blogs and post comments to expand web
presence
. Measuring the ROI of online advertising campaigns
. Tracking/analyzing sales and expenses associated with website tools
. Search Engine Optimization - Evaluated and tested existing site's
content, layout, server infrastructure; Keyword Market Research on
targeted markets searching habits.
. Created competition analysis reports, analyzed existing data from
server logs and created statistical analysis to project current search
engine traffic patterns.
. Used ethical/white-hat Search Engine Optimization techniques to
produce solid high rankings for numerous keywords.
. Developed and implemented numerous company-wide SEO "Best Practices"
policies/documents:
- HTML Coding Guidelines
- Content Copywriting Guides
- Keyword Research (density, relevance, weight, etc ... )
- Meta Tag Guidelines
. Search Engine Marketing - Successfully created and managed Internet
marketing campaigns that included: Rich Media Advertising, e-mail
campaigns, banner ads, e-commerce sales events, e-zines/newsletters
and various promotional strategies.
. Web Development / Site Optimization - Developed web applications for e-
commerce, online portals, accounting, project management, and
inventory automation. Web page optimization of navigation, load times,
graphics, XHTML 1.0 and CSS 2.0 - W3C cross-platform and browser
compliance.
Production Manager (04/2008 to 2/2009);
Beauty Venture, Inc
Pompano Beach, FL
Beauty Venture is a marketer and distributor of a broad line of
beauty products and accessories.
. Responsible for the overall management, direction and coordination of
all areas of production. Responsible for leading and implementing lean
operations to achieve company objectives while ensuring customer
schedule requirements and budget cost targets are met.
. Define and evaluate new product opportunities for retailer accounts.
. Perform SEO and SEM functions including:
Optimization, Content Development, Link building, Social Network
Marketing
. Creation and execution of online advertising campaigns.
. Reporting - Monitor and analyze search engine rankings and traffic,
and generate reports to improve results.
. Email marketing - assist in copywriting and campaign management
. Measure and analyze any testing performed online
. Creation and production of graphical elements related to ongoing site
maintenance
. Develop and implement marketing strategies and tactics that strengthen
brand equity with consumers
. Initiate and manage promotions and public relations in conjunction.
Logistic Administration Coordinator (5/2007 to 4/2008);
Ikea Sunrise, FL
Ikea is an international home furnishing store.
. Ensure implementation of In-Store Logistics by securing the
Sales/Space/Range relations
. Monitor and controlling the order process
. Ensure efficient goods-flow through the store
. Develop annual action plan for Logistics and establish controlling
tasks to execute Ikea's Business Plan and Commercial Goals
. Ensure consistent interaction and feedback with Sales management team
. Optimize the recovery of losses and minimize the impact of damages
. Perform administrative routines maintaining consistent stock balance
. Process physical stock movements timely and correctly
. Maintain and set order and distribution methods; secure optimal usage
of external/internal order and sales space parameters in the systems
. Execute order process to avoid shortage and overage
Electronic Publisher (Manager, Electronic Product Development) (2/95 to
10/2006);
CRC Press
Boca Raton, FL
CRC Press publishes Professional books in print and electronic formats.
My main responsibility included
. Project Manager, including ensuring the timely publication and
production of all electronic environmental, engineering, Mathematics,
Information Technology, Food and forensic titles.
. Negotiate, evaluate, select and manage various third party vendors.
Liaise between internal and external partners to maintain efficient
and cost effective Production of all e-books.
. Create and maintain detailed activity tracking reports.
. Site administration (updating the contents of CRC's e-book web site)
. Monitoring traffic to e-book web site
. Managing a staff of 7 employees.
. Ensuring that all titles are produced within the allotted budget
. Converting electronic files to PDF
. Creating hot links to areas of interest within an e-book
. Designing CD and DVD labels and jackets as wells as providing
technical copy for these labels
. Providing Technical support
. Production and testing of software
. Development of new products (Develop and manage the execution product
publicity strategy through pre-launch, launch, and post launch phases)
Education
University of Technology; Jamaica.
BA: Urban and Regional Planning.
Florida Atlantic University; Florida
BS: Geography