Sales Marketing

Janet E. Chronic, BS, MBA

***** ******* ****

Residence 317-***-****

Fishers, IN 46037 **********@***.***

Mobile 317-***-****

Top-Performing Marketing & Communications Leader

With Extensive Experience & Expertise In:

Strategic Marketing ... Communications ... Branding & Positioning

Highly-successful MBA business and marketing strategist with more than 20

years experience directing high-performance marketing organizations in

diverse company environments. Hands-on experience leading, directing, and

performing all marketing disciplines. Experienced management consultant

who advised Presidents, CEOs, CFOs, and other senior executives in the

formulation of marketing strategies, resolution core operating issues, and

implementation of growth initiatives in emerging, turnaround, and high-

growth firms. Effective speaker and presenter who demonstrates exceptional

interpersonal and leadership skills and leads large and small marketing

teams to surpass corporate objectives. Recognized as a "Go To" leader with

proven success balancing multiple priorities, deadlines, and projects.

Marketing Management ... Management Consulting ... Strategic Planning ...

Call Centers ... MBA

Direct Marketing ... E-Commerce ... E-mail Campaigns ... Merchandising

Video Production ... Business Development ... Event Planning ... Team

Leadership & Motivation

Media Communications ... Social Networking ... Advertising ... Public

Relations ... Lead Generation

PROFESSIONAL EXPERIENCE

Indiana State Museum and Historic Sites, Indianapolis, IN . 2008-2009

Historic Sites located throughout the State of Indiana and the 70,000

square foot Indiana State Museum located in Indianapolis. Employs 270

people that serve and support 250K annual visitors.

Vice President, Marketing, Communications, Retail Operations & Group Sales

Led and directed a high-performance team of 18 that created, managed, and

supported all marketing and communications initiatives, operated the retail

store, and coordinated event planning and facilities rentals. Championed

and led the creation of five-year business development strategy. Launched

new technology based communication and media vehicles including a website,

social networking, e-commerce, and e-mail campaigns.

. Contributed $1M in revenues through management of the retail store and

e-commerce portal.

. Led and managed the creation and implementation of a five-year brand

strategy to build new brand identity and position the foundation for

2016 state's bicentennial celebration. New brand identity, look, and

feel have already begun positioning the institution for the future.

. Orchestrated and led an in-depth market research study that identified

current visitors, members, donors, and recommended target donors for

future marketing and fundraising programs.

. Delivered $350K in facility rentals by establishing an effective event

planning department.

Eli Lilly Credit Union, Indianapolis, IN . 2005-2008

Third largest credit union in Indiana with $700M in assets providing loans,

consumer mortgages, credit cards, checking and savings accounts, and

investment services to Eli Lilly employees, retirees, contractors,

affiliates.

Senior Vice President, Marketing & Member Service

Orchestrated and led marketing communications and member services. Directed

a high-performance team of 16 marketing professionals that developed

brand/corporate identity strategies, managed the internal creative services

staff, ensured effective internal/external communications, coordinated

community services, directed public relations, provided bank branch

support, and managed and staffed the corporate call center.

. Led and managed the inbound/outbound/customer service call center,

servicing 35,000 members.

. Increased product and service usage 15% by identifying four distinct

lifestyle member groups and targeted marketing initiatives to these

groups.

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. Spearheaded marketing strategies and tactics that resulted in 128

student college loans, 1,600 new members, 197 home equity

loan/consolidation applications, and 500 new direct deposit accounts

in a matter of 12 months.

. Won several creative and strategic awards designated by peers and the

National Credit Union Executives Society.

Integrated Marketing Solutions, Indianapolis, IN . 2000-2005

Management consulting firm focused on assisting business with business

development, marketing, communications, branding/positioning, and strategic

planning.

Owner and Senior Consultant

Launched highly-successful management consulting business serving emerging,

turnaround, and high-growth organizations. Consulted with Presidents, CEOs,

CFOs, and other senior executives to resolve core operating issues,

implement growth strategies, and drive profit improvement. Key engagements

included:

. Schneider Engineering - Orchestrated the development of a new brand

image and identity for the largest civil engineering firm in Indiana.

Led and directed the creation of a five-year plan, and reengineered

the RFP process to facilitate faster responses to bids for government

contracts.

. Roche Diagnostics - Created a new sales process to successfully launch

the company's newest diabetes diagnostic product. Developed and

launched strategies that included hard-hitting sales messaging, market

pricing, sales promotions and product presentations that resulted in a

highly successful launch.

. Indianapolis Star - Analyzed market research and created actionable

marketing and customer strategies that resulted in the company's

acquisition of media entities throughout the state to further solidify

continued domination of the media market.

. Shorman Stevens Solutions - Conducted market research, developed brand

identity and market positioning, and reengineered sales pipeline

processes to attract new clients for medical claims software company.

Efforts yielded the most successful new business acquisition in the

history of the company.

Resort Condominiums International, Inc. (RCI), Indianapolis, IN . 1996-2000

Largest timeshare exchange service in the world, serving over 3 million

members and 3,500 resorts. Employs approximately 2,500 people worldwide.

Subsidiary of Cendant, Corp.

Director of Affiliate and Resort Marketing

Held senior level marketing role responsible for managing a $10M budget

that supported affiliated resort developers with marketing strategies,

sales videos, resort merchandising, collateral materials, direct mail

campaigns, and other channel marketing support. Led and directed a full-

service marketing department that provided corporate communications, sales,

sales management, marketing management, creative services, graphic design,

writing and editing, website design and maintenance, proposal writing, and

direct mail.

. Developed a modular sales presentation software program that provided

the sales department with a technologically advanced way to customize

professional sales presentations while in the field.

. Launched a real estate broker revenue generating product for parent

company subsidiary (Century 21) that contributed $1.7M EBIDTA during a

six-month beta test.

. Created a portfolio of sales-generating products, services, and

promotions that increased conversion rates at North American resorts

by 21% adding $1.5M per year to revenue for three years.

. Developed an RFP streamlining process that positively impacted closing

sales at timeshare resorts.

Career Notes: Additional prior marketing management experience in the food

service industry.

EDUCATION & CREDENTIALS

MBA, Business Administration & International Marketing

Indiana Wesleyan University, Marion, IN

BS, Business Education & Marketing

Southern Illinois

University, Carbondale, IL

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