Sales Marketing

KELLY KAMINSKAS

**** ********* **. ****, ** ***** Cell: 916-***-**** ******@*****.***

Community Relations – Business Development & Productivity – Marketing – Leadership and Training

“He is fantastic and trust me when I say… he will do whatever it takes… He worked some miracles…and most

importantly, you can trust him.” –Operations Analyst, River City Bank

Value Offered Astute, results-oriented executive with proven success in new market

identification, strategic positioning, and problem solving. Background includes

achieving multimillion-dollar growth and territory expansion, formed strategic

alliances with renowned organizations, successfully increased market share,

and took a non-producing territory to monthly revenue of 4.6 million. Critical

thinker and adept negotiator who can apply broad and diversified experience in

finance, business development, and marketing to revenue and growth

opportunities

Areas of Expertise High level of creativity; able to initiate Expert relationship builder,

small or large projects/events from negotiator, and marketing/sales

concept to execution while managing all strategist

stages of the development Coached/Trained sales team in areas

Tenacious negotiator and closer; adept of web management, marketing

in conveying the benefits of collateral development, and

products/services. technology

Business development, including cross Produced or managed the creation

promotion and database development of effective written communications

with third party vendors including brochures, website,

Developed and delivered customer collateral, sales

product/service presentations and communication tools etc.

workshops to affiliate partners Create and carry out action plans for

Managed a 24/7 Technical Support increased market share and

Department profitability

Key Skills Strategic planning & Excellent Writing, Market analysis and

Partnerships Presentation and Oral campaigns

Communication skills

Branding and Web and Print

Positioning Consultative selling content editing

New Market Account Acquisition Technology

Penetration and Retention integration

Business/Pipeline Territory Management Council Leadership

development & Customer Support and Management

Executive level Staff

engagement development

/mentoring

Achievement Highlights

Managed and trained Community Sales Mangers in the areas of

Management: financial services, collaborated marketing activities, and consultative

selling techniques; transformed the business process/sales cycle from a

passive role into a proactive consultative role. Dramatically increased

Phone: 916-***-**** Page Two

KELLY KAMINSKAS

customer retention and increased stagnant sales by 50%.

Took immediate, decisive steps that repaired damaged relationships,

rebuilt trust, and cemented loyal customer partnerships; strong crisis

management skills prevented the threatened loss of $1million in

business revenue.

Accountable for 25 Broker/Bank accounts, a $6 million dollar tri-

county territory and quantifiable production reports to the Regional

Manager.

Achievement Co-Managed operational details of Alliance Partner Program; resulted in

Highlights successfully formed alliances with Fortune 500 companies such as Cisco,

(continued) Cylink, Citrix and Sony.

Coached sales team in areas of website, marketing collateral, and presentation

material development; improved product and service appeal and directly

improved branch pipeline despite market trend of declining sales.

Sales/Product Proven strengths in identifying opportunities, goal-setting, and motivation

Marketing: resulted in new market penetration; acquiring first-time accounts in three

counties outdistancing the competition and driving productivity in a non-

producing territory to 4.6 million; setting record sales.

Recognized new business opportunities and wrote sales/marketing positioning

strategies; increased market capture during a market recession.

Increased closing ratios to 80% improving territory profitability by 40% in 6

months time.

Leveraged strong brand and benefit-focused products to fuel the development

of several new partnerships with government offices (CalPERS), gaining

access to over 1000 new potential customers.

Identified and recommended design concepts leading to an improved second-

generation product debut; launch exceeded revenue expectations and created

10,000 new subscribers in only 2 months.

Effectively launched an e-marketing and direct mail marketing campaign

Communications: integrating brand promotion which led to an elevated public awareness of

company products and services; established a presence in a region where the

company was unknown.

Successfully wrote persuasive letters/documents and frequently influenced

decision makers; gained trust and built relationships which were nonexistent

in the organizations’ 5 year history.

Created and implemented a customer satisfaction program, ‘Voice Of The

Customer’; played a vital role in meeting customer retention objectives.

Conducted focus groups with emphasis on product usability, competitive

comparison, attribute ranking, price analysis, consumer behavior, and

consumer profile identification.

Organized cross-promotional teams for the deployment of new products and

services which ultimately led to over 30,000 subscribers in the Bay Area

alone.

Developed partnership with renowned company Ace Hardware and created an

intra-corporate web marketing campaign reaching employees company wide.

Highlighted Bank Of America Sacramento, CA Franklin Financial Sacramento,

Experience CA

Phone: 916-***-**** Page Two

KELLY KAMINSKAS

Sales/Marketing, 2009 Account Executive, 2004

JTS Builder Division Sacramento, Metricom San Jose, CA

CA

Business Development, 2007 Product Marketing Manager, 1997

Communication MS Office (Outlook, Word/Excel/PowerPoint/Access/Project), ACT!, Windows

Technology & (all), Internet Technologies, Adobe PageMaker, Adobe Fireworks

Software

West Valley College Saratoga, CA Certified Member of the Leadership Council

Education &

Business Administration Placer County

Professional

Member of the Housing Opportunities Committee

San Jose State University San Jose, CA

Development Microsoft Certified Professional

Sacramento, CA

Real Estate Licensed (CA)

National Sales Group Sacramento, CA

FISO Certified

Contact this candidate