Marketing Sales

A NDY MA DORSKY

**** *. ******, *******, * ll inois 60614

Cell: 773-***-****

E-mail: *********@*********.***

CAREER SU M MARY

Over 20 years of results-driven creative marketing leadership. Unique hybrid

of creative and strategic skills dedicated to launching and growing consumer

b rands. Serving as client’s inside/outside resource with proven ability to

generate strategic based communication across all media and numerous

p roduct categories. Specializing in fueling growth with award-winning

execution of ideas and strategy.

PROFESSIONAL EXPER I E NCE

LOU BERES & ASSOC IATES, CH ICAGO

S INCE 2005

Established in 1982, Lou Beres & Associates is a privately owned, full service

i ntegrated branding and creative marketing agency.

Chief Creative Officer

• Responsible for creating strategy and producing execution for all client

b rands including:

S IN UCLEANSE (MED-SYSTE MS) -- responsible for the launch of a

new company and product – a new, innovative OTC sinus remedy – THE

S INUCLEANSE NETI POT. Manages all marketing and consumer

engagement efforts for the company, which grew from an internet only

business of one SKU to distribution of 6 SKU’s to all major national chain

d rug outlets. Marketing and creative communications established a very

v isible new product category – nasal washes, leading to a ranking of #1

selling neti pot in the US. Created the t rademarked campaign “ FOR

PEOPLE WITH NOSES” to take the products mainstream. Created buzz in

a ll media circles which led to endorsements from OPRAH, Dr. Oz, NPR, WSJ,

USA TODAY, and the Los Angeles Times. Oversees all marketing and

c reative efforts to consumers, physicians, pharmacists, and retailers. Helped

d rive revenue growth every year, most recently highlighted by an annual

revenue increase of 170%.

E TC H A SKETC H (O H IO ART) – l aunched an entirely new digital

and broadcast presence to remind adults and children with the new theme:

“A BETTER DAY IS JUST AN ETCH AWAY.” Helped grow and maintain

worldwide retail distribution along with new product extensions, licensing,

p roduct placement, and in-store merchandising.

I L L I NO IS D EPART ME N T OF T RANSPORTAT IO N – developed

t he most successful strategic integrated campaigns in the client’s history for

t wo crucial initiatives: “ DON’T BE A LOSER. DON’T DRINK AND DRIVE”

for impaired driving, which resulted in a 25% decrease of DU I’s to date, and

t he new EMMY AWARD-WINN ING “COPS EVERYWHERE /C L ICK IT OR

T ICKET” for seatbelt enforcement.

R EACH M D.COM, XM Radio 160 – successfully helped launch the

f i rst and only radio station for doctors under the umbrella theme:

“ REACHING AND TEACHING MED ICAL PROFESSIONALS.” C reated

i ntegrated positioning and campaign that helped take them from start-up to

major national presence – on air, online, and on demand. From a totally

redesigned web interface, social media, and iPhone apps to print and PR,

helped build listeners, members, corporate partners, sponsors, and exceed

revenue and profit forecasts.

A MER ICAN M E D ICAL ASSOC IAT IO N – developed multifaceted

campaigns to re-build the brand to physician members, new members, and for

t he fi rst t ime, direct to patients. Stopped a membership decline. Executed

a ll advocacy work, including the ultra successful VoiceForTheUninsured.org,

w hich exceeded goals for awareness, site visits, and signatures. Resulted in

b ringing health care reform to action.

B L I M P I E – helped re-brand the nation’s #3 sub shop from a

neighborhood chain to a contemporary deli. Re-worked everything from

napkins and menu boards, interior design of stores and all signage, customer

loyalty programs, and all media efforts from web to television. Presented

quarterly promotions and advertising to worldwide franchisees. Developed a

“ fighter brand” positioning amongst larger and deeper pocketed competition

w ith the: “I WANT MY BL I MPIE!”

campaign. First year launch of campaign resulted in a record increase in

average t ransaction expenditures. Sales increased every quarter, highlighted

by a fi rst quarter increase of 6%.

• Showcase work and case studies available for many other clients

i ncluding:

OMRON – “ THE MEASURE OF YOUR L IFE,” C URAD (MEDL I NE) –“ WE

H ELP HEAL, ” DIGITAL I NNOVATIONS (SKIP DR.), and DARDEN

SCHOOL OF BUSINESS.

GRANT JACOBY, CH ICAGO

2002-2005

Senior Vice P resident, Executive Creative Di rector

• Responsible for all marketing communications for several brands

i ncluding:

C TA – re-branded the country’s second largest t ransit system with the

“ TAKE I T EVERYWHERE” campaign. Drew record increases in r idership

and created positive awareness. Multimedia effort with emphasis on out-of-

home and digital.

B ANKERS L I F E & CASUALTY -- launched a new integrated

communications plan, designed to efficiently target and leverage their niche:

“ WE SPECIAL IZE I N SENIORS”

E P I L EPSY FOU NDAT ION – l aunched the “ I HAVE” awareness

campaign, which led to record funding and contributions.

O G ILVY, CH ICAGO

1988- 2002

Senior Pa rtner, Group Creative D i rector

• Responsible for communications and creative that stewarded and/or

revived several great American brands including:

SEARS DIEHARD – “ JU MP OF FAITH,” SEARS TOOL TERRITORY –

“ WHERE TOOLS RULE,” SEARS APPAREL, “ THE POPSICLE ZONE,”

I L L INOIS LOTTERY –“PLAYERS HAVE MORE FUN,” W ILSON

SPORTING GOODS – “ THE RIGHT EQUIPMENT MAKES A

D IFFERENCE,” M RS. BUTTERWORTHS – “ YOU BUTTER BEL IEVE I T!”

E xperience also includes UN I LEVER EUROPE AND LAT IN

A MERICA, FORD LONDON, SUNBEAM (GRIL L MASTER), AMERICAN

E XPRESS, LETTUCE ENTERTAIN YOU RESTAURANTS, NUTRASWEET,

E QUAL, MATTEL, K LOND I KE, WASTE MANAGEMENT, PROCTOR &

GAMBLE (HEAD & SHOULDERS, COAST SOAP), SHEER I NDU LGENCE

PANTY HOSE, PARTNERSHIP FOR A DRUG FREE AMERICA.

* Showcase work available for many of the above Ogilvy and Grant Jacoby

clients.

ED UCAT ION

Northwestern University, Master of Science in Advertising and In tegrated

M arketing

University Of Colorado, Bachelor of Science in Journalism

AFF I L IAT IO NS

National Academy Of Television Arts and Sciences

Telly Silver Circle member

AWARDS

Hundreds of honors including: EMMY (2 time winner), Clio, Cannes, Telly,

I n ternational Mobius, Adweek Best, London In ternational, David Ogilvy

Award, Golden Marble, ADDY, Chicago Film Festival, New York Festival, and

several others.

PRO BONO

American Brain Tumor Association

Northwestern Brain Tumor Institute

Epilepsy Foundation of Chicago

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