TECHNICAL / INDUSTRY SKILLS:
. Expert knowledge of Dreamweaver, HTML, CSS, DHTML, XHTML, and other
web development standards
and applications.
. Extensive experience in Flash, Actionscript, MS SQL, Javascript, XML,
ColdFusion, MS Access, MS IIS, and database design fundamentals.
Working knowledge of .Net 2.0, PHP, and AJAX.
. Expert knowledge of design principles such as color, layout, and
typography for both web and print.
. Expert knowledge of print software applications such as Photoshop,
Illustrator, Quark, InDesign, MS Word, PowerPoint, Excel, Freehand,
Flightcheck, Pagemaker and Acrobat.
. Expert on both Mac and PC platforms.
EXPERIENCE:
Ionizedesign (www.ionizedesign.com) Owner
Chicago, IL January 2006 - Present
Freelance Web Designer/Developer/Marketing Professional:
. Work as an independent contractor developing websites and online
solutions for small to medium-sized businesses.
. Developed extensive network of creative and technical resources
providing clients complete turnkey marketing solutions.
Q Interactive Manager, Interactive Design
Chicago, IL February 2006 - Present
Achievements: Integrated Offer Initiative
Spearheaded initiative to convert all existing lead generation
offer content into a more visually cohesive and engaging format.
Wrote specifications and determined framework for an easier,
more efficient transition. Resulted in an average offer yield of
+10-15% overall, across hundreds of lead generation offers.
Manager, Interactive Design (2007 - present):
. Manage a team of web designers/developers; responsible for
monitoring/improving quality of their work; mentor team members on
HTML, CSS and other web standards; establish cross-training
programs; lead brainstorm and creative review sessions; develop
creative motivational projects; communicate with other department
leads; participate in various company process/efficiency task
forces; participate in lead-generation business lines committee,
with particular emphasis on emerging technologies like video,
Flash, mobile, and social networks; continually participate in new
strategic
interactive initiatives.
. Manage online marketing creative resources, and work closely with
media buying teams to maximize performance of online marketing
creative assets.
. Allocate team resources to best leverage each team member's
strengths and skill sets, modifying workflow processes as needed on
time-sensitive projects.
. Developed new layout and design formats for lead generation offers
that directly contributed to increased company revenue.
Assisted/instructed team members in executing these new layouts,
and lead offer/e-mail optimization sessions that identified
creative improvements to individual lead generation offers and
email campaigns.
Senior Interactive Designer (2006 - 2007):
. Train and mentor junior designers
. Develop highly intuitive web interface designs through processes
involving sitemaps, wireframes, controlled feedback, and focus
groups.
. Develop and research new functionality for applications to enhance
user experience through the use of client-side HTML, Javascript,
CSS and DHTML, paying special attention to using CSS, and XHTML for
cross-browser support.
. Work closely with developers, programmers, and project managers to
create standards-compliant web applications for advertisers to more
effectively communicate with their consumers via lead generation
offers and advertising.
Elite Communications Group Senior Interactive Designer/Web Producer
Northbrook, IL January 1997 - February 2006
Senior Interactive Designer/Web Producer:
. Train and mentor junior designers
. Conceived, designed and developed websites based on client's
project scope, requirements and budgets.
. Worked directly with clients to gather details of interactive
projects and determine project scope. Recommended
all manner of web-based solutions to clients.
. Assessed project requirements and allocated internal and external
resources accordingly. Organized and presented plans to project
team, and generated cost estimates, proposals, schedules and
creative briefs.
Continued
on Page
Two
. Designed and developed online marketing campaigns, including email
broadcasts and other e-marketing techniques.
. Established consistency standards in web projects by training
junior web designers in the proper use of HTML, templates, and CSS,
as well as workflow and general web standards
Elite Communications Group Senior Designer/Interactive Specialist
Northbrook, IL January 1997 - February 2006
Print Design:
. Provided art direction for junior designers.
. Developed concepts and designs for corporate print campaigns.
. Designed and produced a wide variety of print materials.
. Attended client presentations with project team and articulate the
effectiveness of a given design.
. Assisted in organization of campaigns to support client message.
Multimedia:
. Worked with multimedia specialists and provide flowcharts and
storyboards of projects.
. Provided testing and thorough feedback.
. Provided direction on the limitations/advantages of various
multimedia solutions.
. Compressed and optimized files as needed and capture/edit audio and
video segments.
Copywriting:
. Wrote copy for media materials, while working closely with editor
to provide client with dynamic,
creative copy.
. Develop and wrote concepts for print and web campaigns. Developed
copy and taglines for presentations and
business identity systems.
CLIENT EXPERIENCE:
Q Interactive, Northwestern University, Sysmex, Esprit Productions,
Abbott Laboratories, Jim Beam Brands, Navistar International, Siemens,
Tech Image, Maytag, Inovise, Comprehensive Therapeutics, Leverage
Point Media, Takeda Pharmaceuticals, Roche Diagnostics, Fertility
Centers of Illinois, Blue Diamond, Illinois Tool Works, TAP
Pharmaceuticals, TherMatrx, MedLogix, Northfield Laboratories,
Asherman Associates, Brushing on Belmont, Genesis at the Crossroads,
and many others.
EDUCATION:
. Bachelor of Arts in Advertising; Minor in Business Administration,
University of Texas El Paso
GENERAL SKILLS:
. Leadership - I can effectively lead a team of individuals, provide
motivation and mentorship, and allocate team resources on time-
sensitive projects.
. Versatility - I can effectively juggle multiple projects
simultaneously, each with different technological components and/or
different deadlines, work with a wide range of software packages
ranging from web to print, as well as write compelling copy for both
online and print campaigns.
. Collaboration - I consistently work closely and effectively with team
members. I am dependable and cooperative, and can build positive
relationships amongst team members and with clients.
. Organization - I routinely coordinate internal and external project
resources. I can accurately establish project quotes, estimates, and
schedules.
. Creativity - In addition to both web and print design skills, I can
leverage technology and conceive innovative solutions for time and
budget-sensitive projects.
. Client contact - I work with clients to determine project details and
present online solutions through various
presentation media.
. Speed/Efficiency - I can complete projects well under established
budgets and deadlines by employing a comprehensive knowledge and
understanding of project details, the applicable software, and by
allocating my time and resources wisely.