Marketing Manager

ACCOUNT MANAGER . CLIENT RELATIONSHP MANAGEMENT

Business Development / Marketing / Territory Expansion

Accomplished, forward-thinking Account Manager and Marketing Coordinator

with over 10 successful years of combined experience in Account Management,

Business Development, Client Partnering, Public Relations, Branding, SEO

and Website Content Management, Program Development and Client Relations.

Exemplary record of building exceptional relationships with premier

accounts that deliver revenue growth and market expansion. Long-respected

for advanced abilities in client acquisition and retention with an

outstanding blend of expertise in communication, creative problem solving

and driving product launches that meet strict timelines. Best ROI via

geographic research, relationship marketing, lead scoring and SEO key

wording.

Account Management . Demographic Research Relationship Building .

New Business Development

Territory Management . Strategic Planning Brand Awareness .

Account Presentations

New Product Introduction . Target Marketing Communications . Client

Relations . Vendor Relations

Collateral Marketing Materials Design Website Content Management .

SEO via Key Words

PROFESSIONAL EXPERIENCE

College Living Experience (CLE); Austin, Texas, www.experiencecle.com

2008-2009

Regional Outreach Coordinator

. Achieved brand name recognition and national growth by

participating in industry conferences, college and high school fairs,

parent meetings, and other networking and speaking engagements

. Maintained effective communication with fellow admissions

and outreach coordinators at various universities while helping college-

level special needs students locate a college that fit their interests

as well as set-up favorable financial programs

. Researched referral sources that developed student

recruitment leads, and actively developed and maintained excellent

relationships with viable sources; exhausted all possible leads;

converted leads into enrollments; entered leads/contact information

into CRM

. Participated in weekly marketing and outreach conference

calls and stayed abreast on information regarding CLE programs and

services

. Monitored competition and competitor activities within the

field of special education, transition and post secondary students

. Scheduled and conducted tours of CLE site to orient

visiting professionals, educators, families and other referral sources

to the CLE program structure and services

. Participated in visits, parent trainings and speaking

engagements regarding transition with therapeutic high schools and high

schools serving students with learning disabilities

. Cultivated and maintained relationships with independent

educational consultants by communicating progress and accomplishments

of referred students, admissions process status or changes, etc.

. Facilitated new student case management ensuring maximum

customer satisfaction among parent, student, other relevant family

members and referral sources

Victoria Chamber of Commerce; Victoria, Texas, www.victoriachamber.org

2004-2006

Executive Vice President, Public Relations and Marketing

. Promoted and publicized Chamber of Commerce throughout

community by developing cause-related marketing campaigns and

collateral, including events and educational programs; developed and

maintained ongoing media relationships

. Developed integrated and creative communications plans

that effectively promoted the organization

. Coordinated media interviews, implemented communication

strategies, public affairs and corporate identity initiatives

. Recruited, educated and managed communications committees

and volunteers as well as interviewed, hired managed and trained event

staff; delegated responsibilities, evaluated performance and mediated

conflicts

. Prepared and distributed newsletters, news releases and

other marketing collateral and publicity materials; cultivated B2B

membership sales

. Oversaw and directed website content management, including

articles, uploading photos and overall appearance

. Managed community development by starting two (2) leads

groups for small business professionals that gained exposure and

networking opportunities as well as increased chatter within the

community

. Outlined and scheduled memorable events, naming only a

few:

Health-A-Rama-a health fair that attracted 10,000 visitors

annually; increased event revenues $25K

Business After Hours-monthly networking events; secured

businesses to host and advertise various events

WOW Luncheons -networking business topic luncheons;

increased attendance from 50 to 125; secured sponsorships, speakers,

topics, catering, and networking opportunities for attendees; took from

the red to the black within a 3-month period, exceeding $5K surplus in

the bank

Victoria Day at the Capitol-a bi-annual visit of 125

constituents to the State Capitol; organized and designed invitations,

schedule of events, gifts for legislators, lunch and menus, bus

reservations, postcards for attendees to send to legislators and

manuals given to attendees

Annual Chamber Banquet-created theme, solicited items for

the silent auction, secured catering, booked entertainment and

developed advertising

Devereux Texas Treatment Network; Victoria, Texas 2003-2004

Public Relations/Development Coordinator

. Brought a relatively unknown agency back into the

forefront of the community's mind

. Provided big picture vision and the drive that made that

vision a reality with exemplary public relations and creative marketing

campaigns that won attention through delivering community

presentations, hosting events and conducting facility tours

. Created press releases that received network recognition

as well as got people on board to lend a hand as well as donate

. Devised a monthly column on mental health issues in a

local business magazine and provided technical writing on quarterly

newsletters

. Offered services as a volunteer coordinator of Friends of

Devereux volunteer group; represented Devereux at booths within the

community and surrounding communities

. Developed creative fundraising events and received funds

by writing grants; organized Legacy of Hope and Winter Wonderland event

s

Gary Job Corps Community; San Marcos/Victoria, Texas 2001-2002

Career Advisor

. Operated totally independently as a 1-person office within

Texas Workforce Commission

. Cultivated new business by cold calling, field visits and

developing innovative marketing collateral to prospective employers in

the area

. Contacted clients and generated new job orders while

maintaining relationships with target clients in upwards of 50

companies

. Placed all graduates in gainful employment; made quality

control calls with clients, obtaining feedback on work performance and

extending job orders as well as employee quality control calls with

candidates and visiting active candidates while on the job, ensuring

job satisfaction

. Attended networking and community events to promote Gary

Job Corps and raise awareness

. Provided job placement assistance to approximately 120

students, which included referrals, interview training and resume

writing

Hope of South Texas; Victoria, Texas 2001

Program Coordinator

. Provided public relations, communicated with media

contacts, developed educational programs, and presented to civic clubs

and organizations

. Delivered "Good Touch, Bad Touch" presentations to

schools in a 7-county region, consisting of Gonzales, DeWitt, Calhoun,

Victoria, Jackson, Goliad, and Lavaca

. Coordinated programs involving law enforcement, hospital

and court accompaniments of victims of sexual assault

. Increased organization visibility through community

outreach and public relations contacts

Mid-Coast Family Services; Victoria, Texas 1999-2000

Personnel Manager

. Interviewed, screened and sent out offer letters to

prospective candidates; created a monthly newsletter; oversaw new

employee orientation

. Performed detailed reference checks and background

investigations; approved final candidate selection and appropriate

salary ranges

. Maintained up-to-date and accurate personnel files for 38

employees, including current records of pay rates, addresses,

designated departments, shifts, classifications, corrective action,

terminations, performance reviews and hires

. Developed a vendor maintenance filing system that tracked

every paper transaction via a comprehensive spreadsheet in Excel;

system enabled anyone at any time to be able to find information

related to a transaction

EDUCATION: M.A. in Interdisciplinary Studies, Concentration in

Communications and Business/Marketing, University of Houston at Victoria

GPA 3.83; Relevant Coursework: Marketing Management, Ethics, E-

Marketing Seminar, Information Management, Marketing

Research, Marketing/Public Information, Services Marketing, Theories

of Web Design, and Management & Organizational Behavior

B.S. in Social and Behavioral Sciences, Concentration in psychology,

University of Houston at Victoria, GPA 3.62

AFFILIATION: American Marketing Association, Austin Chapter

COMPUTER: Windows, Office, Constant Contact, ACT! Database Management,

Salesforce.com, Demographic Research Software and CRM

SHELLY E. UNDERWOOD, M.A.

512-***-**** . ******@*****.***

SHELLY E. UNDERWOOD, M.A.

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