Sales Manager

OVERVIEW: Sales and Sales Management Professional in the fields of

Supplements, Natural Foods, Gourmet Foods and Consumer Food

Products. Accomplished with Chains, Distributors and

Brokers nationally

as well as internationally.

Specializing in Account, Business and Product development.

ABILITIES:

. Business Development

As a Category Manager works with and utilizes tools such as

Nelson and Marlin reports, Plan-o-Grams, Demographic

studies and profitability tools to analyze business

development needs. Develops Marketing Plans and Sales

Programs to grow sales and profits with Wholesale, Retail

and Chain Accounts. Conducts financial and quantitative

analysis to ensure profitability. Successfully developed

business internationally with emphasis in Japan.

. Account Management and Development

Successfully built sales and profit for both Wholesale and

Retail Chain Accounts through the use of Business Plans and

the Category Advisor process. Developed and maintained good

working relationship with key decision-makers. Penetrated

accounts at all levels.

Called on all Major Natural and Grocery accounts in the

West and Mid-west.

. Personnel Management and Development

Conducted Employee Recruitment, Selection and Interviews.

Coached Employees through Performance Management based

approach. Considered throughout organization to have the

top performing Sales Division. The Company consistently

filled Management positions from this pool of Employees.

. Training and Development

Facilitated the following courses to Company employees:

*Managing for Motivation

*Professional Sales

Negotiations

*Account Development and

Business Planning

*Performance Management

*Professional Selling

Skills

Developed Sales Workshops for the company to coincide with

their transition to SF2000.

. Marketing

Substantial experience with new product development.

Developed

store specific flyers, which

educated consumers and led to an average 30%

Increase in sales. Experience in

the development of sales brochures, catalogs and

Internet site development.

Experience in the re-design of packaging labels.

Successfully demonstrated and

trained on analyzing both marketing and Sales

Programs to identify success

and/or improvement needs. Experience throughout

My career with the development

and implementation of direct mail Marketing

Campaigns.

PROFESSIONAL EXPERIENCE

CASTOR & POLLUX Sr. Account Manager - 1/1/09-Present

PET WORKS

Responsible for 20M in sales.

Hired to introduce and gain distribution of Castor and

Pollux products

Into grocery and cross-over accounts.

Responsible for Buyer, Division and Sr. Level call

responsibility in the

following accounts.

Jewel Dominic's Kroger Headquarters

King Super Mejiers Whole Foods

H.E.B. Roundy's Ramey's

Busch's Schnook's Coburns/Cashwise

More

Developed new business. (300 new accounts, 4000+ new

placements)

Developed creative business plans for Distributors to turn

around lackluster performance.

Developed actionable and measurable business plans for

Brokers which led to new distribution and new accounts.

Company changed direction as venture capital / Investment

group took over decision making from founders.

GENESIS TODAY National Sales Manager - 2008

UI FOODS General Manager, Gourmet Foods Co. 12/2004-

2008

GREW SALES 15 FOLD IN 18 MONTHS

Took company from Regional Company to Nationally

Distributed.

. Developed sales brochure.

o Established and managed bulk sales

to regional businesses for processed

Meats,

grew to 10% of Sales

. Developed Internet site.

. Re-designed product packaging.

. Analyzed product mix and implemented new product

schedule.

NATURE'S WAY PRODUCTS

National Sales Manager, Reporting to General Manager 8/99-

12/2004

. Instrumental in returning Nature's Way to

profitability (after many years

of substantial losses) within twelve months of

being promoted to

National Sales Manager.

Responsible for 85M in sales.

Originally hired to introduce Nature's Way products into

the Grocery,

Cross-over and Warehouse segments in the west.

Successfully grew this

segment to 22% of sales within 16 months. Grew Fred

Meyer's into #1

account Nationally.

Responsible for Buyer, Division and Sr. Level call

responsibility in the

following accounts.

Safeway Corp. 2 Safeway divisions Fred

Meyer's

QFC Smith's Fry's

Whole foods Raley's Save

Mart

New Seasons Mother's Henry's

Costco Albertson's Basha's

More

Re-established and grew Private Label sales

Nationally to selected chains

to 13% of total sales. This became

and represented a profitable growth

area for the company.

Opened new channels of

distribution.

-Japan -Puerto Rico -Caribbean

. Managed broker network of representatives.

. Developed National Sales Training and Account

Development Manual

(Nature's Way Products)

. Grew sales at over 10% which outpaced the industry

average of 4%

. Reduced costs by 37%

. Grew profits in each quarter and year as National

Sales Manager

. Maintained key accounts and grew sales by over 40%

. Improved company gross margin by over 5 points

. Developed and maintained the respect of key contacts

in chains and distributors

throughout the Country.

. Pioneered store-specific Marketing flyer program

highlighting product benefits.

Lifted sales 30% and exceptionally well

received by retail accounts.

. Served on New Product Development task force

responsible for product

development, product positioning and product

packaging.

. Successfully demonstrated

and trained on analyzing both Marketing and Sales

Programs to identify success and improvement

needs.

PRUDENTIAL SECURITIES

Account Representative (Stock Broker) 98-/99

. Met or exceeded Capital accumulation and Sales

goals each month and quarter.

CORE MARK INTERNATIONAL

Sales & Development Manager, Central California (Contract

Position)

. Captured/Opened over 30 new accounts.

. Added over 4.5M in new business.

. Developed and delivered training program for Sales

Force.

R.J.R. NABISCO

Key Accounts Manager, Northern California, Nevada 1995-2/98

Managed and built Private Label business within

assigned major key

accounts. This included profitability analysis,

distribution and product

development.

Category Manager to over 11 chains - representing over $30M in sales.

Achieved 5.1-share increase for RJRN in Ultramar, a division of Diamond

Shamrock.

Achieved share gains in all assigned chains and distributors.

Awarded the "Golden Eagle Award" for the development of selling workshops

for the company's transition to Sales Force 2000.

. Golden Eagle Award (R.J. Nabisco)

- One of ten Sales personnel nationally selected for

this award,

Highest team award within the R.J. Reynolds

organization.

. National Sales Master Award (R.J. Nabisco)

- One of thirty nationally selected for this Award,

the highest individual Sales Award

within the R.J. Nabisco organization.

Division Sales Manager, Central California 1991-1995

Training and Development Manager, Oakland 1988-1991

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