Art Director: Marketing or Public Relations
Highly original creative professional with 12+ years of graphic design,
project management, new business development, and client management
expertise used to deliver high-impact initiatives for globally recognized
clients such as UNILEVER, KRAFT, and JOHNSON & JOHNSON. Visionary
translating client concepts into profit-producing campaigns in fulfillment
of overall objectives for companies across the financial, pharmaceutical,
non-profit, and consumer industries.
. Well-organized, detail-oriented leader excelling in fast-paced,
deadline-driven environments, capably managing design teams,
vendors, talent, photo shoots, deadlines, and budgets.
. Demonstrated technical proficiency in the Adobe Creative Suite,
photography (digital and film), and web design/management.
Areas of Expertise
Art Direction ( Multimedia Campaign Design, Management ( Web Design,
Maintenance ( Creative Briefs ( Photo Shoot Management ( Design Team
Management ( Account Management ( New Business Development ( Budget
Management ( Client Relations ( Overhead Reduction ( Vendor Management (
Training & Development ( Deadline Management ( Problem Resolution (
Typography ( Workflow Management ( Presentations
Professional Experience
Edelman, New York, New York ( 2004-Present
Art Director
Conceive and design intricate multimedia campaigns for high-profile clients
such as AstraZeneca, Bausch & Lomb, Unilever, Pfizer, eBay, Arm & Hammer,
Microsoft, Kraft, Johnson & Johnson, and Heinz within strict budget and
continually shifting time constraints. Spur new business development by
transforming creative briefs and scopes of works into high-impact campaigns
generating fees from $3K-$250K. Supervise a team of designers and
freelancers.
. Escalated new business development by 12% as the manager of the
company's oldest and biggest account.
. Honored with an award for team development.
HealthStream, Inc., Nashville, Tennessee ( 1999-2003
Senior Designer
Spearheaded the design, production, and distribution of corporate and sales
collateral and web site design and management. Directed a talented team of
photographers and freelance designers. Arranged, budgeted, and procured
talent for various photo shoots.
Slashed expenses by transitioning some material design functions in-house.
. Pioneered a medical technology photo library using internal staff,
a project still being successfully used.
. Produced the company's first Annual Report after its initial IPO as
one of 2 designers tapped to complete the initiative.
Additional Work History (Full details upon request)
AG Communication Systems, Phoenix, Arizona ( 1998-1999
Web Designer/Developer
Created graphics for internal and external websites, effectively bridging
print and web-based components.
. Trained internal developers on the basic tenets of effective
design, product usability, and consumer web interfaces.
Madhouse Net, Ltd., London, England ( 1997
Print and Web Designer
Obtained a 6-month visa to produce promotional ads and print collateral.
Innovated and updated internal corporate and external client web sites.
CNN, Atlanta, Georgia ( 1996
Intern to Art Director of Promotions
Produced on-air graphics and print material layouts in conjunction with
other key personnel. Edited promotional segments for broadcast. Labeled and
accurately archived productions for easy retrieval.
Education
Masters in Design Management (Merit Award Honors)
Pratt Institute, New York, New York
Bachelors in Graphic Design with a concentration in Photography
University of Tennessee, Knoxville, Tennessee
Technical Skills
Software: PhotoShop, InDesign, Illustrator, Dreamweaver, Flash, Fireworks,
CSS, HTML, dHTML, JavaScript, Microsoft Office (Word, PowerPoint, Excel,
Project)
Photography: Digital, Film, Processing, Photo Shoot Direction
Hardware: Macintosh, PCs