Sales Project Management
Resume:
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ACD/Creative Director
Razorfish
Chicago, IL
http://www.razorfish.com
Art Director
Tribal DDB Worldwide
Chicago, IL
http://www.tribalddb.com
Art Direc tor
06/2001 - 04/2005
Liquidus Marketing
Merchandise Mart
Chicago IL.
http://www.liquidusmarketing.com
Senior New Media Designer
10/2000 - 06/2001
Designhouse
120 Parkway
Camden London
http://www.designhouse.co.uk
Senior Designer
06/1999 - 01/2000
Telusys, INC.
464 North Milwaukee Ave.
Chicago, IL.
Senior Designer
11/1997 - 06/1999
Public Media Inc.
4411 North Ravenswood
Chicago IL.
Recent Accolades
Manage, inspire, and motivate creative teams including Art Directors,
Designers, Copywriters, UX, UR, Strategy and IA disciplines through the
design and launch of interactive campaigns for national-brand clients.
Develop and direct award-winning creative work of the highest caliber and
manage leadership responsibilities for Kraft Foods premier brands including
Ritz, Planters, Fig Newtons, Kraft Cheese, Post and Balance. Demonstrate
creative leadership and strong strategic abilities through extensive user
experience, research and analysis to determine core target demographics
desires, then direct integrated, creative campaigns to build lasting
customer relationships and experiences. Additional responsibilities include
leading State Farm digital initiatives, programs and future roadmaps.
Conceptualized online initiatives and brand experiences for Quaker's
portfolio of brands including Gatorade, Pepsico and Tropicana.
Responsibilities included art directing all digital initiatives and
implementing strategic interactive experiences. Performed current trend
analysis studies to create cutting-edge, forward-thinking integrated and
interactive campaigns. Additional clients included Lenscrafters and
Northwestern Mutual.
Designed and developed online experiences and engaging interactive
initiatives for clients such as Wrigley's, Fosters, USA Today and Wilson
Sporting Goods. Strong usage of Flash Actionscript techniques applied.
As the Senior New Media Designer for Designhouse, one of the top design and
New Media consulting agencies in England, responsibilities included
supervising the creative department and brand development of programs for
some of England's top agencies and brands.
Duties included the design and development of both commercial and non-
commercial projects. Client facing, project management, site architecture
development, IA, UX and web development skills were utilized and refined.
Designed DVD box sleeves, sales sheets and distributor mail-order catalogs
for a large catalog of cult and classic movies. Examples of designs include
projects for Orson Welles, Laurence Olivier and BBC.
Ritz Open for Fun
2009 - EFFIE
2009 - IAC - Best Consumer Goods Rich media online campaign
2008 - OMMA Best Rich Media Campaign.
Generated the highest interaction rates and times in Kraft Foods history.
Andrew Tidy
******@***********.***
http://www.atidydesign.com
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