Sales Manager
Resume:
Trail Lane
Gold Canyon, AZ
***18
cell
Belfastbrn2001@y
ahoo.com
Colin Robinson
An award winning marketing and retail professional.
Demonstrated leadership in operations leading to
increased sales volume and profitability.
Instituted change, developed teams, providing
guidance and motivation to achieve sales targets.
Strategic Retail Marketing
Loyalty Programs
Re-Branding
Employee Recognition Campaigns
Experience 2003-present Sony Electronics, Inc, Sony Retail
Stores, NY,NY
Vice President of Stores
Directed retail operations from merchandising to
operations 703m, 65 stores from Family Center
facilities to Flagships, producing first time ever
profits in 2007. Oversaw direct sales team of 8
Regional Managers and 2 Regional Trainers and
Operations team.
Introduced P&L review process resulting in $ 6.6m
overall improvement in NIBT
Spearheaded new store prototype from concept to
detail, from design collaboration and site
selection to product placement and staff selection
and roll out
Introduced an extended warranty program resulting
in an increase of 2.5 % to over 8% in weekly sales
Recipient of best vendor retailer for 2007, twice
magazine, October * 2007
Maintained double digit comp sale increases year
over year
1999-2003 Urban Brands Inc Secaucus NJ
Regional Director of Stores
Responsible and accountable for top line sales of
total region for 7 districts and 120 stores with in
the mid west region
Analyzed business results and trends with District
Sales Mangers and coached through appropriate
action to impact sales and profitably
Worked through appropriate channels to ensure the
product mix is competitive within markets
Responsible for monitoring and controlling expenses
in payroll, travel, phone, supplies and all other
controllable expenses to meet corporate guidelines.
Strived to improve and manage all expenses for
probability
1997-1999 Deb Shops
Philadelphia, PA
Regional Sales Manager
Directly lead a team of 7 District Managers and 74
stores between a 7 state area
Analyzed key business metric and results to
identify performance improvement opportunities. Set
clear direction and communicated consistent
priorities for teams
Highly focused on insuring exceptional in-store
customer experience. Insured stores met visual
execution standards. Maximized use of real estate
productivity in order to drive profitable sales
growth
1993-1997 United Retail, THE AVENUE
Chicago IL
Regional Sales Manager
Directed team of 9 District Managers both in the
mid- west region and mid Atlantic
Maintained consistent profitable P&L in all stores,
received # 1 status in sales growth for 3 seasons
Directed all seasonal floor sets for 189 Avenue
stores, coordinated with buying staff and visual
teams on timing and execution
Received Teacher of the Year award from the company
university, freshman class in motivation and
training and senior class in time management and
personal goal setting
Education Belfast technical
college Ireland
B.A., Business Administration.
Over 20 years of retail experience at the Store
Previous Manager, District Manager and Regional Manager
employment level.
Marshalls
Kmart
Brooks fashions
Details available upon request
Contact this candidate