Project Manager Management

MAGGIE HUFFMAN

503-***-**** . *******@*****.*** . http://www.linkedin.com/in/maggiehuffman

. twitter.com/hnmaggie

Public Relations . Communications . Marketing . Community Relations

TRANSFERABLE SKILLS AND ATTRIBUTES

A results-driven leader who possesses a high-energy, customer-centric

attitude. Able to work independently and within a team environment, with

enthusiasm and skill to learn quickly and to hit the ground running. Able

to lead a talented team of professionals exuding a passion for excellence.

Award-winning writer, designer and photographer.

. Written & oral communications

. Researching, writing and pitching press releases

. Maintaining relationships with news media

. Translating technical subjects for broad audiences

. Crisis management

. Strategic internal and external communications

. Advising senior management

. Leveraging social media

. Marketing communications

. Managing budgets and staff

. Mac and PC proficient

PROFESSIONAL EXPERIENCE

Health Net, Tigard, OR: (Fortune 200 health insurance company)

2008 - present

Manager, Public Relations and Communications

Serve as spokeswoman for media relations. Develop crisis communications

plans. Advise and counsel senior management on communications issues and

solutions. Develop and implement strategic internal and external

communications. Participate on Executive Management Team to guide the

company's strategic direction. Accomplishments:

. Successfully pitched stories to TV (including CNN), radio and print.

RESULTS: Proactively captured media coverage that helped drive sales.

. Developed and executed strategies and tactics for management of

sensitive public issues. RESULTS: Minimized/prevented company's

exposure to negative press coverage.

. Managed Corporate Social Responsibility and budget for maximum

effectiveness. RESULTS: Positioned company as a caring organization and

a great place to work.

Legacy Health System, Portland, OR (Six non-profit hospitals)

2000 - 2008

Public Relations & Marketing Specialist

Researched and wrote press releases, pitched stories and facilitated

interviews and photo shoots. Led the public relations staff in quantity and

quality of media coverage. Served as spokeswoman for reactive media.

Developed and implemented public relations and marketing communications

strategies and tactics to launch new clinical programs. Accomplishments:

MAGGIE HUFFMAN / page 2 of 2 / 503-***-**** / *******@*****.***

. Planned and implemented media relations strategies and tactics to

create community support for region's first new hospital in 30 years.

RESULTS: Superb media coverage played a key role in successful opening

and first year ramp-up.

. Served as Project Manager for major international disaster drill.

Trained staff to serve as Public Information Officers (PIOs) and

personally served as PIO at Level I Trauma Center. RESULTS: Captured

more press coverage than all other hospitals; enhanced System's

reputation as a leading trauma center.

. Managed crisis communications issues (health worker impropriety, etc.).

RESULTS: Minimized/prevented System's exposure to negative press

coverage.

Huffman Creative Services, Beaverton, OR (Public relations agency)

1985 - 2000

Owner & Account Executive

Managed a business (submitted competitive bids, completed projects on time

and within budget, managed client relationships and supervised a cadre of

writers, designers and photographers). Provided strategic messaging,

writing, design and photography. Accomplishments:

. One of many awards from the International Association of Business

Communicators (IABC) states: "For an excellent package of

communications pieces prepared for [a Fortune 100 company]. Lively

writing, good photographs and a clean design characterize all the

publications. Useful information and respect for the employee jump from

every page." RESULTS: Strategic communications played a key role in

fostering a proud, productive and safe workforce.

. Provided strategic communications counsel during client's contract

negotiations with bargaining unit. RESULTS: Averted a work stoppage and

maintained production.

Crown Zellerbach, Portland, OR (Fortune 100 forest & paper products)

1978 - 1985

Employee Communications Editor, promoted to Communications Coordinator

Developed and managed strategic internal communications program. Wrote,

edited, designed and provided photography for award-winning publications.

Accomplishments:

. Managed civic and employee activities surrounding completion of a $450

million plant expansion. Produced publications and videos, organized

tours and kept stake-holders informed during construction. RESULTS:

Public relations and communications activities contributed to the

successful start-up of region's largest capital improvement project.

EDUCATION

Bachelor's in Technical Journalism and minor in Health and Safety;

coursework in Medical Writing and Hospital Public Relations. Internship at

the National Primate Research Center.

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