Sales Marketing
Resume:
Beth Ann Jaworski
Bronxville, NY 10708
Email: *******.********@*****.***
Cell: 610-***-****
OBJECTIVE
. To utilize over a decade of experience in art direction, graphic design
and copywriting to maintain the integrity of, as well as continually
improve upon, the brand image of a leading-edge organization.
. Mentor junior creative staff and guide them in developing both their
talents and careers.
TECHNICAL SKILLS
Proficient in Adobe Creative Suite CS3 (Photoshop, Illustrator, InDesign,
and Dreamweaver), Quark 7 and Microsoft Office on MAC platform; Expert-
level PowerPoint skills; CMS 400 web editing software; Trained in Flash
CS3.
PROFESSIONAL EXPERIENCE
February 2008 - January 2009 Experian CheetahMail New York, NY
February 2009 - present Experian Marketing Services New York, NY
CREATIVE MARKETING MANAGER
. Translate marketing initiatives into targeted creative concepts and
deliverables
. Design marketing communications, such as print and online advertisements,
e-mails, direct mail, brochures, folders, sales presentations,
collateral, signage, and web pages
. Create micro-sites for trade events
. Manage, update and develop content for both US and international websites
. Create Flash animations and banners for website
. Work closely with the Sales Team and Senior executives alike to build
highly customized, high-level PowerPoint presentations
. Write and edit copy for all marketing communications, such as web pages,
e-mails, case studies, white papers and PowerPoint presentations
. Provide art direction for full time and contract designers and coders to
ensure they deliver concepts that fit within the Experian corporate
guidelines, while illustrating the personality of the individual Business
Units
March 2002 - February 2008 Hunter Douglas Willow Grove, PA
CREATIVE SPECIALIST
. Envisioned and executed designs for all one to four color collateral from
concept to completion, including magazine and newspaper advertisements,
logos, editorials and press releases, brochures, sell sheets, quarterly
newsletters, signage and trade show displays
. Identified and created email marketing opportunities using Dreamweaver
and the RightNow Technologies eCommerce tool
. Created corporate website structure and design and updated graphics and
copy on an ongoing basis.
. Generated colorful copy for all print and electronic marketing pieces
. Created and maintained relationships with printers to deliver the most
cost-effective print solutions.
. Performed regular press checks to ensure optimum results for all projects
. Created and maintained a library of artwork and photography
. Partnered with the Director of Marketing in building brand image of Elmar
Window Fashions as part of the Hunter Douglas Group of companies
. Digitally photographed events and product and color corrected/manipulated
photos, as necessary, for use in both print and electronic marketing
materials
. Directed professional photo shoots
. Created dynamic, high-level PowerPoint presentations and offered
marketing and creative support for both internal and external clients
May 2000 - March 2002 Unisys Blue Bell, PA
GRAPHIC ARTIST / POWERPOINT SPECIALIST
. Consulted with clients to analyze project requirements
. Conceived and designed layouts, coordinated illustrations and creative
artwork, translated facts of subject material into graphic terms that
best conveyed intended meaning
. Created graphic presentations that communicated mood, emphasis, insight
and viewpoint
. Provided guidance on graphic technology and developed solutions to an
assortment of problems with varying scope and complexity
. Integrated graphic design into PowerPoint to create dynamic presentations
that effectively conveyed the client's intended message
. Interacted with all levels of management to design and develop multimedia
based PowerPoint presentations
June 1999 - May 2000 GMT Microelectronics Norristown, PA
GRAPHIC ARTIST / MARKETING REPRESENTATIVE
. Designed sales collateral, such as ad slicks, brochures and handouts
. Updated and distributed data sheets, working closely with Principal
Applications Engineer and Product Marketing Manager to insure accuracy
. Created technical diagrams
. Initiated relationships with publications, editors and sales
representatives to build and maintain a positive image for GMT
Microelectronics
. Generated press releases and executed their placement in appropriate
publications
. Negotiated insertion rates for print advertisements
August 1997 - June 1999 Bozell Worldwide Advertising Exton, PA
FIELD ADMINISTRATOR, DAIMLERCHRYSLER ADVERTISING ASSOCIATION
. Processed bi-weekly TV and radio traffic instructions
. Provided logos and tag information to media representatives
. Distributed running footage to dealers for TV advertisements
. Designed auto show and convention signage
. Created high-level PowerPoint presentations
. Coordinated all aspects of Board meetings
. Processed monthly bills, shipment reports, client billings, and cash
flows for this twelve million dollar account
TRAINING AND EDUCATION
. Moore College of Art and Design-Scholarship for Fine Art summer program
. Montgomery County Community College-A.A.S. program in Digital Design
. Dreamweaver, Levels 1 and 2-Springhouse Education and Consulting Services
. Flash Fundamentals-Brookwood Media Arts
. Flash CS3-O3 Media Studio
. Annual conferences, such as MacLive, Photoshop World and N.A.P.P.
Photoshop Power Tour to keep abreast of the most current technology
. The Customer , a nine-week Integrity Selling training process designed to
help one become more customer-focused
. Advertising Copywriting course at Temple University
PERSONAL INTERESTS
. Pro bono web and graphic design work for animal welfare organizations
. Charity runs, such as the Revlon Run for Women, Rock and Roll on the
River, NYC Run as One, and the Wildlife Conservation Society's Run for
the wild
. Adventure/obstacle runs, such as the Run Amuck
. Watercolor, illustration and photography
. Fitness, travel and hiking
REFERENCES
Available upon request
Contact this candidate