Management Vice President

David P. Woodall

*** ******** *** **********@*******.***

609-***-**** - Home

Princeton, NJ 08540

609-***-**** - Mobile

PROFILE

Exceptional senior management executive with extensive leadership

background in growth-oriented technology companies. Over 25 years

worldwide experience in both established firms and early-stage companies.

General Management, Strategic alliances, and Market/Business Development

focus. Strong organizational, communications, and team-building skills.

Multiple languages. B.A. and M.B.A. degrees.

HIGHLIGHTS OF EXPERTISE AND EXPERIENCE IN THE U.S. AND INTERNATIONALLY

INCLUDE:

. Driving P&L Performance ( New Product/Market

Penetration

. Strategic & Technology Alliances ( International Market

Expansion

. Positioning & Channel Development ( M&A

Execution/Integration

PROFESSIONAL EXPERIENCE

THRESHOLD PARTNERS, LLC

The preeminent business development partner for early stage and mid-market

technology companies and their investors offering consulting services to

accelerate growth of revenues, profits, and strategic market positioning.

Engagement Partner

2009 - Present

. Growth and financial advisory services to small and mid-cap technology

companies from a highly successful team of senior operational

executives. Sales acceleration, channel development, capital raising,

and exit planning through a network of deep industry relationships and

global experience.

AVAYA, Inc.

Worldwide market leader in Unified Communications and Contact Center

business communications systems and services with over 17,000 employees and

revenues in excess of $5B. Installed base of over 1 million customers

including 90% of the Fortune 500.

Vice President, Market and Business Development

2008 - 2009

. Responsible for development and management of the industry leading,

worldwide ecosystem of Strategic Alliances and Technology Partnerships

for expansion of global footprint, delivery, and communication

solution enablement.

. Cultivated and expanded key commercial and technology relationships

with complementary international market leaders such as Microsoft,

IBM, HP, Polycom, RIM, Google, Lenovo, and others.

. Highly distributed organizational structure with business development,

testing, technical support, and solutions engineering operations in 10

locations across North America, Europe and Asia. Corporate relations

with over 8,000 ecosystem Member companies and 30,000 registered

Developers building converged applications on a variety of platforms.

QOVIA, Inc.

An emerging technology leader in the rapidly expanding Unified

Communications market with real-time application performance monitoring,

analytics, and reporting systems based on a combination of software and

hardware elements. Acquired by Cisco Systems.

Chairman and Chief Executive Officer

2004 - 2007

. Established a strong vision and clear market positioning for the

company with both internal and external audiences. Negotiated

strategic OEM agreements with leading complementary partners Cisco

Systems, Nortel Networks and NEC.

. Bottom line focus on developing primary target markets and key

strategic alliances. Expanded product portfolio into complimentary

areas and related professional services. Grew intellectual property

assets registering 15 accepted applications for pending patents in

core technical areas. Recognized as one of the Red Herring Hottest 100

Companies in America.

David P. Woodall

FIDELIA, Inc.

An early-stage developer of enterprise Business Service Management software

products. Acquired by Network General Corporation.

President and Chief Executive Officer

2002 - 2003

. Restructured and led the company during the critical phase of

evolution from development stage to full commercial deployment.

Focused on hardening product performance & reliability and validation

with key customer accounts.

. Succeeded in repositioning a "point" technology product into an

enterprise class business solution in full-scale production

deployments. Won industry analyst/press praise for the leading-edge

vision and value proposition delivered.

TRINAGY, Inc.

A market and technology leader in infrastructure and application

performance management software solutions and professional services for the

Fortune 500, major multinationals and carrier-class accounts. Acquired by

Hewlett Packard Corporation.

President and Chief Executive Officer

1998 - 2001

. Defined strategic direction for a stalled technology leader and

secured financing to support accelerated growth through a combination

of technology, packaged application solutions, and enhanced service

offerings.

. Implemented an effective organizational structure and recruited a

strong senior leadership team. Established international operations

through partners and expanded international revenues to close to half

of the total. Increased Professional Service capabilities and grew

recurring revenues to over 50% of the total company-wide. Listed as

one of the 500 fastest-growing private technology companies in America

by Inc. Magazine.

DATACRAFT AMERICAS, Inc.

A networking systems integration business based in Latin America, and

financed by Australian investors, servicing large multinational accounts

and service providers. Acquired for strategic expansion into the region by

Dimension Data.

Founder, Chairman, and Chief Executive Officer

1994 - 1998

. Established and grew a multinational technology integration and

services company in South America based in Brazil with a joint-venture

in Mexico. Business focused on turnkey projects for service providers

and large enterprise customers by delivering a robust, profitable,

full-service package of multiple technologies and services.

. Negotiated distribution and strategic partnerships with leading

equipment and software manufacturers and achieved ISO 9001

accreditation and certification with key Government agencies.

. Strong financial management of large contracts and supplier relations

yielded both high growth and profitability in a complex operating

environment.

TIMEPLEX, Inc.

A $400M multinational communication networking technology manufacturer and

supplier to Fortune 1000 customers, major multinationals, and world-class

service providers.

Group Vice President

1987 - 1994

Vice President Pacific/Asia/Americas Division

Vice President Worldwide Marketing

. Built a sustained, high-growth technology business encompassing

worldwide integrators, distributors and resellers as well as global

multinational accounts. Operated direct offices in the U.S., U.K, Hong

Kong, Australia, New Zealand, Belgium, and France. Established

additional offices and subsidiary companies for support of strategic

partners in China, Indonesia, Korea, Malaysia, Thailand, Brazil and

Mexico.

. Leveraged a proven technology to expand into related products and

markets through a combination of internal development, acquisitions

and strategic alliances.

. Responsible from 1987 - 1989 for all Marketing, Product Management,

Corporate Communications, and Business Development. Organized and led

strategic planning process and multiple acquisitions.

David P. Woodall

MOTOROLA I.S.G.

The networks and information systems division of Motorola providing

manufacturing, distribution and support of a variety of computer and

communication networking products and services to Global 2000 accounts.

Senior Director, Product Operations

1985 - 1987

. Responsible for Product Management and Marketing of digital broadband

networking systems during a period of global telecommunications

deregulation and high-growth enterprise network services. Expanded the

product portfolio through internal development and key strategic

alliances.

. Successfully led the planning, introduction and ongoing management of

an extensive line of computer networking and telecommunications

products and services. Managed distribution channels, target

markets, pricing and promotion with accountability for P&L

performance. Developed and managed the divisional revenue plan with

over 30% annual growth as well as market/business development

programs.

RACAL DATA COMMUNICATIONS

The communication technologies division of U.K. based Racal Electronics

manufacturing a broad range of computer networking and network security

products and servicess to Global 2000 accounts and major multinational

service providers.

Director of Marketing

1982 - 1985

Senior Product Line Manager

. Directed the flow of investment and partnership focus from

unprofitable and mature product lines into higher-margin digital

transmission and switching product lines. Negotiated numerous joint

marketing, OEM and reseller agreements to fill out the company's

portfolio, distribution, and services capabilities.

. Initiated a formalized business planning and phase review process for

new products and market expansion programs that resulted in

significantly higher and more consistent rates of return on

investments.

. Led divisional strategic planning and corporate development. Drove

key initiatives that resulted in multiple operational improvements

from introduction of a Project Team structure for more rapid and

coordinated product development across multiple operating divisions to

the expansion of the services portfolio to better capitalize on the

substantial installed customer base.

Education:

B.A., Psychology, Rutgers College

M.B.A., Nova Southeastern University

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