Manager Executive

KRISTEN HYLAND

*** ********* ***** **** ( Manhasset, New York 11030

650-***-**** ( ******.*******@*****.***

PUBLIC RELATIONS ( CORPORATE COMMUNICATIONS

Creative and forward-thinking professional with 15 years of progressive

experience leading dynamic communications and PR efforts for diverse firms

and clients, including globally recognized LSI Corp., Sun Microsystems and

Netscape/AOL. Instrumental in design and execution of strategic

communications programs, including for launch of high-profile business

alliances. Key partner to top executives in development of presentations

and speeches, while proactively pursuing new avenues to distribute and

promote corporate initiatives and information.

Corporate & Executive Communications ( Internal Communications (

Writing/Reporting

Public & Media Relations ( Program Management ( Strategic Planning (

Analyst Relations

Media Placement ( Client Management ( Account Management ( Presentations

PROFESSIONAL EXPERIENCE

THE SJ ARTS GROUP, INC., San Francisco, California ( 2009-2010

Provider of creative services, specializing in public relations and event

planning.

Director, Marketing and Public Relations

Managed all aspects of key initiatives, from media relations efforts and

event planning to developing and optimizing presence on the web, including

through high-profile social networking mediums. Manage team of interns and

report directly to CEO.

Selected Highlights

. Advanced visibility through design of Company's first advertisement,

which ran in the San Francisco Bay Guardian prior to SJAG's premiere

event.

. Contributed to event success through expert development of event press

releases, creation of artist bios, and intensive marketing efforts using

social media to boost presence.

LSI CORP., Milpitas, California ( 2006-2009

Electronics company - designer of circuits, adapters, storage systems, and

computer networking products.

Corporate Communications Manager

Directed PR program for top leaders, including CEO and senior management

team - orchestrated media relations' activities and developed executive

presentations. Oversaw LSI's intranet news site, as well as LSI's West

Coast philanthropy program.

Selected Highlights

. Played key role in LSI merger with Agere Systems and subsequent name

change through expert direction of "Day 1" media strategy, including

prepping media and securing interviews with business and trade

publications. Managed live interviews with CEO from the floor of the

NYSE.

. Advanced company's global image through development of the philanthropy

program, which enabled teachers from low-income districts to receive

vital math/science curriculum training.

. Proactively boosted new efforts to bring LSI into the public eye by

securing new CEO's (Abhi Talwalkar) inclusion in a USA Today story on

top Executives.

SUN MICROSYSTEMS, Menlo Park, California ( 2001-2005

International producer/vendor of technology products and services.

Corporate Communications Manager

Managed communications and media relations for top leaders, including

Chairman/CEO Scott McNealy and CIO/Senior VP William Vass, as well as for

key groups (Worldwide Education and Research, iPlanet). Prepared/delivered

briefs for industry analysts, developed presentations, and orchestrated

executive publicity tours. Authored and placed articles in high-profile

publications.

Continued...

KRISTEN HYLAND ( Page 2 ( ******.*******@*****.***

Sun Microsystems - Corporate Communications Manager, continued

Selected Highlights

. Played key role in boosting company's position in the Gartner "Magic

Quadrant" for a critical portion of the Sun software stack.

. Authored key executive-level communications, including a trends-to-watch

article for Business 2.0 magazine.

. Optimized success of executive presentations (to audiences up to 10K) by

assisting with development of high-impact, on-stage demonstrations on

topics such as RFID technology.

TELSEON, Mountain View, California ( 2000-2001

Startup provider of fast, secure, and scalable IP services in metro areas.

Director, Communications

Managed AR/PR program and development and delivery of executive

communications. Created focused executive presentations for financial and

technology industry audiences, and developed targeted outreach programs

aimed at providers of content, storage, and core Internet services.

Collaborated with a variety of interested parties, from investors and Board

of Directors to executive leaders and sales/marketing organizations.

Selected Highlights

. Put Telseon on the map in all major media targets.

. Captured key publicity coup and competitive advantage after fellow

startup received attention in the New York Times; proactively contacted

and provided comprehensive access to a Forbes magazine writer, who

authored an extensive profile on Telseon.

NETSCAPE/AOL, Mountain View, California ( 1999-2000

Global Internet services and media company.

Group Manager, Public Relations

Piloted international PR, analyst relations, and product review programs

for Netscape's software portfolio, as well as for the alliance between

Netscape and Sun Microsystems. Counseled executives and product marketing

teams to optimize messaging, speeches, and collateral.

Selected Highlights

. Contributed to successful creation/delivery of communications for high-

profile alliance with Netscape by partnering with core team in design

and implementation of a joint PR and communications plan.

. Achieved critical positive reviews and restored confidence of key

industry analysts by proactively opening communication channels

regarding the alliance, despite internal concerns.

. Effectively delivered positive message of the advantages and benefits of

the new partnership as leader of communications during launch of the

Alliance's iPlanet brand.

. Recognized with internal award from VP of Communications as 1 of 2

corporate team members to neutralize the threat of industry analysts.

CAREER NOTE: Previous history includes positions as IBM account team member

at Brodeur Porter Novelli and senior account executive for Edelman Public

Relations. Contributed to development and execution of PR programs for top

clients including Ernst & Young, GartnerGroup, NCR and UPS.

EDUCATION

Bachelor of Arts in English (Journalism)

University of Delaware, Newark, Delaware

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