Marketing Manager

John E. Andes

* ******** ****** **********, ** **756 727-***-****

*******@*******.***

Drive profitable growth by creating and delivering cost-effective marketing

communications.

Andes Marketing Communications Director, 2004 - Present

Sole proprietorship providing strategic marketing guidance and tactical

communications.

. For HealthPlan Services, develop marketing plans and communications'

tactics directed at agents and brokers. After eighteen months requests

for quotes increased 23% and issued business increased 11%.

. For RiverSource Brands of Ameriprise, structured the marketing

communications department to align with internal client and external

channel needs, and instituted a process for creating and producing

materials faster, at reduced costs. The company was able to save 43%

of production costs.

. Developed a complete program for MassMutual's RPS incorporating a

dramatic positioning for Plan Sponsor and Participant communications

dealing with Enrollment, Deferral, and Asset Allocation.

. Repositioned the South of Boston media group to advertisers and

readers. Provide communications leadership for collateral material,

advertising, direct mail, as well as P-O-S material.

. Developed advisor and client marketing positionings and communications

materials for an Institutional Mutual Fund marketer entering the

retail sector.

. Created a brand image, as well as print and video communications for a

marketer of Hedge Funds.

Sun Life Financial, Wellesley Hills, MA

Marketing Communications Officer, 2002-2004

. Increased applications for VUL 34% vs. a year ago.

. Launched VUL product in New York with a 41% increase in product line

awareness.

. Developed concepts and wrote copy for advertising, direct marketing,

videos, and product literature for Futurity VUL and Sun Life Universal

Life product lines

. Created advisor and client marketing materials for Hedge Advantage

(Hedge Fund of Funds), a strategic alliance product from Sun Life

Financial and Merrill Lynch.

. Managed the distribution of all communications including production

and printing estimates, and media planning

. Collaborated with distribution, product, and systems personnel, as

well as external resources to align communications with marketing

objectives

. Managed a department of 9.

Western Reserve Life, St Petersburg, FL

Marketing Communications Manager, 1995-2002

. Generated a 26% increase in VA/VUL applications within eighteen

months.

. Increased Broker-Dealer network 31% in two years.

. Developed concepts and wrote copy for advertising, direct marketing,

and product literature for WRL Freedom Variable Annuities, WRL Freedom

Variable Universal Life insurance, InterSecurities, Inc, SABU, IDEX

Mutual Funds and WRL Premium Financing.

. Created advisor marketing material promoting the use of variable

annuities from Western Reserve Life as wraps for Hedge Funds.

. Managed the distribution of all communications including production

and printing estimates, and media planning.

. Partnered with distribution and product personnel, and outside

resources.

. Managed a department of 6.

Young & Rubicam/Zemp, Tampa, FL

Executive VP, 1983-1995

Provided strategic marketing guidance and tactical communications to

regional and national clients.

. Launched Western Reserve Life variable products nationwide.

. Re-positioned Golf Rite shoes nationally.

. Grew Southern Prestressed Concrete 51% in the Southeast.

. Doubled EkkWill Waterlife Resources sales and profits.

. Introduced Florida National Bank statewide.

. Launched Gold 'n Fresh Chicken in the Southeast.

. Test marketed The Olive Garden restaurants.

. Managed a group of 34.

Education: B.A. Philosophy, Brown University

Acquired Series 6 and 7 Licenses, Florida 215 (H,L,A)

License

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