Sales Marketing

William R. Powell, CBC

**** ********** **. 513-***-****

/ *****************@*****.***

Cincinnati, OH 45239

http://www.linkedin.com/in/williamrpowell

EXECUTIVE SUMMARY

Proven marketing, communications, and sales professional desires to help

another organization enhance revenues, profits, and brand. MBA in

Marketing and Six Sigma (candidate) equipped leader with demonstrated

abilities to:

. Strategically target, pursue, and win business in high-

tech/manufacturing and service sectors.

. Develop and manage-at strategic and tactical levels-wide range of cost-

effective brand, print, and online marketing/communications

initiatives (including as copywriter for award-winning materials).

. Create/launch business initiatives/programs, e.g., Corporate Social

Responsibility (CSR) program; develop and execute plans, strategies,

and budgets; lead teams and projects; write/edit; sell; conduct

research and analysis.

EMPLOYMENT

Marketing Manager, Transfreight, LLC, Erlanger, KY. A premier third-

party logistics (3PL) company serving manufacturers such as Toyota,

Emerson, and Bosch; subsidiary of Mitsui & Co., Ltd., Tokyo, 2006-2009.

. Led marketing/business development initiatives for US, Canada, and

Mexico, including:

o Teamed with other disciplines in customized pursuit

plans/initiatives (including RFQs), with most significant

win/sale being 3-year account worth $50 million annually.

o Developed and managed functions and initiatives, e.g., marketing

coordinator (hired/managed), teams, plans/budgets, sales

strategies/script, ads, collateral (reducing costs by 20% or

more through effective management), direct marketing, website

and social media, executive communications, videos, trade

shows/exhibits, promotions, and public relations.

o Spearheaded research of trends, industries, prospects, and

competitors; developed quantitative and qualitative customer

satisfaction research program for 5+ accounts.

o Led brand/identity initiatives, extensively enhancing company's

image; identified major, potentially business-disrupting legacy

issue and recommended proactive countermeasures.

. Developed/led CSR program, which won top Mitsui Award.

. Selected for prototype kaizen team, internal customer satisfaction

team, participation in training at Mitsui USA headquarters in New York

City (2008), and other strategic teams and initiatives.

Marketing Principal, ClearPointe Communications, Cincinnati, OH. A

sales/marketing firm, 1994-2006.

. Pursued and won 90+ high-tech/manufacturing and service clients in

several vertical markets, with most significant win/sale being GE

Aviation; effectively managed relationships.

. Led/managed teams to help organizations reach/persuade their markets

through customized high-impact and cost-effective sales/marketing and

communications strategies/execution; developed and executed to budget.

. Managed firm's business functions, e.g., planning and finance.

Marketing communications, GE Aviation, Cincinnati, OH. A world leader in

aviation; division of General Electric Company, 1989-1994.

. Wrote wide range of communications for commercial, military, engine

services, marine & industrial, and HR/recruiting/legal functions,

working with sales management, engineers, and other executives.

. Developed/wrote speeches-delivered in Japan and China-for top

executives.

William R. Powell, CBC

Page 2

ADDITIONAL EXPERIENCE

. Marketing Executed wide range of initiatives for a leading

architecture services firm during high-growth phase.

. Communications Developed/wrote materials for professional services,

healthcare, and other industries.

. Sales Sold products/services on salary and commission basis.

EDUCATION

. Xavier University-MBA Marketing

. University of Cincinnati-BA English, BS Education

. Additional Professional Development Extensive training in

sales/marketing, communications, and other business topics through

employers as well as through:

o Wharton School of Business (marketing).

o Organizations such as American Management Association, American

Marketing Association (AMA), Business Marketing Association

(BMA), Council of Supply Chain Management Professionals (CSCMP),

Direct Marketing Association, FranklinCovey, International

Association for Six Sigma Certifications (ISSSC) [slated to

complete work in 03/10), and International Association of

Business Communicators.

o Staying current with issues and trends through Wall Street

Journal and other resources.

ASSOCIATIONS

. AMA Elected to lead Professional Development team of AMA board, with

responsibility for 2010-11 Shared Interest Groups (SIGs) and seminars;

spearheaded first SIG in Cincinnati (Business-to-Business SIG, 2002)

and led group until 2006; previously served on AMA board.

. Northern Kentucky Chamber of Commerce (NKCC) Serve on Marketing

Committee; cofounded (2007) and continue to lead NKCC/AMA B2B SIG.

. Job Search Focus Group Serve on Marketing Committee.

. CSCMP Serve on Cincinnati Roundtable board; lead sponsorship program

to generate scholarship monies.

. BMA Led (as president) Cincinnati B2B marketing group to national

"Chapter of the Year" honors; earned "Certified Business Communicator"

(CBC) national certification for B2B knowledge/proficiency; previously

served on board, leading/enhancing CBC professional development

program.

. Cincinnati USA Regional Chamber Chaired "Outstanding Community

Service" awards team and event

. Society for Marketing Professional Services Served as president.

OTHER FACTS

. Technology Experienced user of Microsoft (Word, Excel, PowerPoint,

and Outlook), web, and social media.

. Presenting Developed/delivered presentations on various marketing

topics to professional/other audiences.

. Personal Coached youth basketball; active in volunteer organizations

and activities; enjoy sports, current events, gardening, and

reading/learning.

Contact this candidate