Customer Service Sales
Resume:
Kristi Layland
Exeter PA *****
Results oriented self starter with a proven record of accomplishment in planning and leading
comprehensive company strategies. Demonstrated success, driving growth in targeted markets
through implementation of key projects. Adept at communicating with management, vendors, and
internal departments to coordinate overall efforts.
Professional Experience
MARKETING & SERVICE MANAGER, MAY 2007 – PRESENT, DISASTER BLASTER INC.
Assisted in the development of the company identity.
•
Developed and received approval from PA Insurance Commission for educational
•
curriculum for insurance professionals.
Integral in developing the corporate identity and establishing marketing and
•
business plan.
B2B and Government sales through relationship marketing with value added service
•
Managed the development and distribution of all advertising and sales support
•
materials including direct mail campaigns and sales brochures.
Proven success focusing on company core values in an effort to partner with general
•
contractors
Acquired Corporate Certification for Women Business Entity Program with PA
•
Department of General Services
Communicate corporate qualifications through active networking and industry
•
involvement.
Accounts Receivable activities
•
SALES & SERVICE MANAGER, FEBRUARY 2004 – MAY 2007, SERVPRO OF WYOMING/W LACKAWANNA COUNTIES
Defined and implemented creative marketing plan incorporating short term and
•
long term objectives.
Developed and managed annual marketing budget.
•
Presented seminars to industry professionals on the techniques and benefits of
•
SERVPRO.
Hands on selling to industry professionals on a regular basis; focusing on
•
relationship sales and value added service.
Established new market penetration objectives.
•
Coordinated events such as golf outing and continuing education classes.
•
Developed and distributed quarterly educational newsletter.
•
MARKETING SPECIALIST, JANUARY 2003 – FEBRUARY 2004, KOEHLER LIGHTING PRODUCTS (A DIVISION OF
KOEHLER BRIGHT STAR INC)
Pivotal in the restructuring into two separate business units.
•
Proven ability to perform market research and develop worldwide marketing
•
strategy for Koehler Lighting Products.
Managed the development and distribution of all advertising and sales support
•
materials including catalogs, price lists, advertisements and website marketing.
Coordinated exhibition schedules, customer training schedule and promotion
•
schedule; attend exhibitions and administer training sessions.
Develop comprehensive sales training presentations and materials for Koehler sales
•
force and distributor sales professionals.
Prepared and monitored marketing budget.
•
Provide support and market input for design, development and implementation of
•
products and services.
Strengthened distributor manufacturer consumer relationship.
•
MARKETING ADMINISTRATOR, JULY 2000 – DECEMBER 2002, SENIOR CUSTOMER SERVICE REPRESENTATIVE –
AUGUST 1999 – JULY 2000, KOEHLER BRIGHT STAR INC.
Project manager for specialized house accounts.
•
Essential in the development and strategy of new product development and market
•
introduction.
Coach, counsel and train customer service, sales force and distributors.
•
Nurture public relations and advertising efforts.
•
Responsible for developing product promotions and flyers.
•
Facilitated company wide complexity reduction program via 80/20 inventory
•
process and select distribution.
Customer Service Department Manager.
•
Implemented many new procedures to improve efficiency of department.
•
ASSISTANT BUYER, JUNE 1998 – AUGUST 1999, KOEHLER BRIGHT STAR INC.
Applied economic order quantity techniques for purchasing raw inventory and
•
supplies.
Influential in the transition of new accounting software.
•
Coordinated efforts between Purchasing Agent and Materials Control.
•
Education
Graduated 1998 Wilkes University, Wilkes Barre, PA
Bachelor of Business Administration
Concentration: Marketing
Overall GPA: 3.11
Certificates and Awards
IICRC Certified in Smoke Damage Cleanup and Odor Control Specialties
Fundamentals of Value Stream Mapping
Fundamentals of Project Management
Principles of Lean Manufacturing
Delta Mu Delta Business Honor Society
Computer Skills
Exceptionally proficient in: Microsoft Works, Word, Excel, Access, ACT!, PowerPoint, Word
Perfect and the Internet. Intermediate level abilities in Quark Express, Corel, Microsoft Publisher
and NeoPaint
Contact this candidate