Sales Customer Service

BUCK K. BEIGHLEY **** Reagan #*** 512-***-****

Dallas, TX 75219 buck.beighley@gmai

l.com

Summary A highly experienced sales and marketing professional with

comprehensive strategic planning and implementation skills.

Background includes launching highly responsive direct marketing

campaigns increasing market share by an average of 9% throughout

participating industry markets while reinforcing market presence.

Critical thinker and adept negotiator who can apply extensive

industry knowledge to profitable vendor partnerships and

revenue-enhancing co-branding opportunities. Expertly directs

development, technology integration and customer demand discovery.

Market Evaluation, Penetration & Revitalizing Stagnant & Declining

Expansion Sales

Strategic Business, Market & Sales Performance Enhancement

Sales Planning Print & Electronic Media

Brand Development & Market Promotion Campaigns

Expansion Customer Discovery & Retention

Product Introduction, Refinement

& Life Cycle Management

Profession Marketing Manager August 2008 - Present

al Insul-Serve Management, Ltd. Dallas, TX

Experience

An Operations, Finance and Marketing management company serving

Selle Supply Company and PBI Supply, Inc. which participate in the

distribution and retail of construction materials as well as

manufacturing of commercial and industrial construction products

in the southwestern United States. Selle Supply Company and PBI

Supply combine to form the nation's largest regional laminator.

Reported to the Operations Director, CFO, President & CEO

Coordinated the design, development and implementation of

marketing programs and campaigns utilizing direct marketing

resulting in a 2% market increase as compared to industry

competitors. Direct marketing efforts include multiple 10,000+

customer mailers, E-mails, sales visits and cold calls. Assists

in coaching an outside sales force of 12 in actively discovering

and meeting with current and potential customers throughout the

southwestern United States. Continual training and coaching of

an inside sales force of 10 performing cold calls and follow ups.

Initiated and implemented online tools and processes used to

analyzed and reported market trends and patterns resulting in an

increase of public project material awards by 5% and $1.1 million

dollars in sales.

Lead design manager and content editor for product literature,

advertisements and promotions including brochures, post cards,

E-Mail, technical data sheets, submittal sheets, product posters,

flyers and websites.

Established customer service communication tools and policies for

building relationships and retaining valuable information

resulting in a 30% increase in tracking customer opportunities and

acquiring 300+ new customers over 1 year.

Oversee marketing budget planning and purchasing while maintaining

cost effectiveness. Reduced budget spending by 25% over a 1 year

period without losing advertising and campaigning presence.

Implemented the company's first online store which helped to

increase sales for an underselling product by 2% equaling $30,000

in sales over 3 month period. Actively over-see the product price

points, margin expectations, distribution and inventory of the

products listed online.

Implemented a company wide marketing materials distribution system

which allows members of the company to easily access and order

marketing materials specific to their needs via a web based

system.

BUCK K. BEIGHLEY Page 2

Client Delivery Specialist January 2008 - August 2008

Acxiom Corporation

Little Rock, AR

A global interactive marketing services company that used consumer

data, analytics, information technology, data integration, and

consulting solutions to help companies conduct direct marketing

programs.

Reported to Team Leader

Participated with a team to set up, submit, process and audit jobs

according to customer requirements and parameters. Individually

processed and supervised the AIG and Nationwide accounts out of a

team portfolio.

Submit queries/order entry to extract requested data

Review and validate input data, data formatting specifications and

output requirements

Perform validation on the output data based on client

specifications

Identify and follow up on any data or processing issues and

immediately provide the appropriate notification for resolution

Create, review, maintain and/or enhance client specific data

and/or process documentation as needed

Audit and utilize checklists to fit the appropriate steps and

follow required Quality Assurance Process (QAP) guidelines

Wide-Area Wireless Network January 2000 - August 2004

Administrator

Wide-Area Wireless Network Consultant Georgetown, TX

Marketing Assistant

Computer and Internet Resources, Inc.

A small computer repair and regional Internet Service Provider

servicing central Texas.

Designed, built, and administrated wide-area wireless broadband

networks throughout Central Texas, North Texas, and Louisiana

amounting to an increase in annual sales of over $100,000.

Customer Support Administrator for all broadband accounts

Coordinated daily activities for install and support technicians

Headed training programs for new/current trainees and startup ISPs

Coordinated direct marketing campaigns to residential and

commercial businesses

Consulted startup Wide-Area Network ISPs in network design,

construction, broadband management, network maintenance, and

customer support

Personal Worked part time to personally finance all college expenses

Achieve New Venture Challenge Honorable Mention 2005

New Venture Challenge Individual Honor 2005

Acxiom Corporation Associate of the Month Award - May 2008

Acxiom Corporation Associate of the Quarter Award - April 2008

Areas of Proficient in Adobe Photoshop, Adobe Illustrator, InDesign

Expertise Limited experienced in SQL / XML / Animate / Java / Perl / Oracle

/ Datastage

Extensive experience with technical data sheets, specification

sheet and architectural drawings

Education BAYLOR UNIVERSITY Waco, TX

Bachelor of Business Administration

Majors: Marketing

Graduation date: Dec. 2007

Contact this candidate