Sales Manager

Senior marketer with exceptional project management and problem-solving

skills. Successful in increasing year-over-year revenue targets. Trusted

strategic advisor to clients in financial services, technology and consumer

packaged goods. Recognized for leading cross-functional teams and vendors

to produce results. Excel in fast-paced environments.

Brand Strategy Interactive Promotions Loyalty &

Incentive Programs

Advertising Direct Marketing Event Planning Sales

Communications

Research & Analysis

MARKETING DRIVE (formerly Flair Communications), Chicago, IL

Senior Account Supervisor, Oct. 2005 - Feb. 2010

Responsibilities

. Supervised account team, and served as primary contact for clients at

the director, VP and C-level to develop and execute integrated B2B and

B2C marketing plans.

. Managed annual budgets totaling over $2 million for current clients:

Dairy Management Inc. (includes National Dairy Council and fitness

partner-National Football League, U.S. Department of Agriculture,

local Dairy Councils, and Innovation Center for U.S. Dairy) and

nonprofit Action for Healthy Kids.

. Managed large-scale programs for former clients: BlackBerry (with

carrier partners Verizon Wireless, T-Mobile and Sprint), Dole

Foods and LaSalle Bank (now Bank of America).

. Interactive subject-matter expert; consulted on strategy, wrote

content and managed the execution of digital and interactive campaigns

including: corporate and promotional websites, extranets, online

advertising, videos, emails, eNewsletters, advergames, and Facebook

ads and fan pages.

Accomplishments

. Increased retainer and project work for current clients, which

exceeded year-over-year revenue targets by $400,000 in 2008 and

$425,000 in 2009.

. Led development and execution of sales channel marketing and consumer

campaign launch of National Dairy Council and NFL's youth wellness

movement, "Fuel Up to Play 60" in 60,000 schools nationwide in 2009.

. Executed and managed BlackBerry's first yearlong, web-based sales

incentive program with carrier partner, T-Mobile resulting in 5%

increase in enterprise device activations.

. Planned and executed over 15 B2B and B2C events including multi-city

training, national conferences and multi-day events that consistently

exceeded attendance expectations for BlackBerry, Verizon Wireless,

Sprint and National Dairy Council.

. Developed a comprehensive, point-of-sale production tracking system to

manage execution of B2B and B2C campaigns with standard and custom

components from production to installation at over 400 LaSalle Bank

branches in Illinois and Michigan.

. Supported Flair CFO with operational rollout of accounting and work-

flow software, Clients & Profits, for the agency that provided faster

project execution and revenue realization 2007-2009.

SPINWORKS BRAND GROUP, Chicago, IL

Account Manager/Media Planner, May 2003 - Feb. 2005

Responsibilities

. Leading member of SpinWorks, a branding and advertising start-up

focused on the tech industry.

. Day-to-day account management contact on all accounts and media

planner for firm. Key clients included: Trinsic Communications, Z-Tel

Communications and Sears.

. Planned B2B and B2C launches with television, direct mail, outdoor,

print, online advertising and events for national telecom and high-

tech services: VoIP, DSL and voice-activated messaging technology.

. Calculated sales forecasts and ROI on advertising expenditures for

market activation and media plans.

. Managed creative execution of quarterly direct mail campaigns for

Sears.

Accomplishments

. Thought leader with President and Creative Director on SpinWorks'

business strategy, brand identity, sales communications and website.

. Led brand strategy and re-branding campaign of national telecom's

consumer and business services for Trinsic Communications.

. Created a customer loyalty strategy for Trinsic to support brand

promise, increase sales and reduce churn.

MICHAEL WALTERS ADVERTISING, Chicago, IL

Account Executive/Media Buyer, Dec. 2001 - Apr. 2003

Responsibilities

. Balanced dual roles-AE on a national telecommunications account and

Media Buyer for agency. Key clients included: Z-Tel Communications,

Woodfield Mall, Robert Morris University and Little Company of Mary

Hospital.

. Collaborated on creative for TV, radio and direct mail campaigns for Z-

Tel Communications.

. Negotiated, scheduled and maintained buys for online, print, radio,

television and cable TV.

Accomplishments

. Formulated quarterly, multi-million dollar media plans with Media

Planner for top DMAs that met direct-response goals.

. Developed broadcast media buying and maintenance system for direct-

response campaigns that streamlined station invoice reconciliation and

resulted in higher quality make-goods and additional bonus weight.

BRADLEY UNIVERSITY, Peoria, IL

Bachelor of Science, Graduated Magna Cum Laude

Major: Communications; Minors: Marketing and Multimedia

Chicago Cares: Volunteer, Apr. 2006 - present

Programs: Adult Education and Development; Environment

Available at www.linkedin.com/in/JocelynStiefel

CORE COMPETENCIES

EXPERIENCE

EDUCATION & ACTIVITIES

REFERENCES

JOCELYN R. STIEFEL

********@*****.*** 773-***-**** 1845 N. Honore St., Chicago, IL 60622

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