Marketing Manager
Resume:
Michael "Buck" Buchanan
Wakefield, Rhode Island
*******************@*****.***
SUMMARY OF QUALIFICATIONS
An e-Commerce Online Marketing Consultant and Manager who has consistently
exceeded sales goals as well as increased client's profitability by
delivering an outstanding return on investment by creating and executing
annual marketing plans with budgets of up to $7 million, managing and
developing staffs and driving qualified leads and sales of over $60 million
for clients both B2B and B2C in a variety of fields.
PROFESSIONAL EXPERIENCE
E-Commerce Account Consultant -- SpinSix Strategic Marketing Design -
Wakefield, Rhode Island August 2008 to Present
. Manage all online marketing campaigns including search engine
marketing (both natural search and pay-per-click) email marketing,
banner and display marketing, comparative shopping engines, social
marketing efforts, loyalty programs, CPA lead generation and affiliate
marketing.
. Provide Director and C-Level sales presentations to potential new
clients both from a technical and marketing prospective highlighting
services company provides and as well as a cost analysis of programs
and competitive analysis of clients competition.
. Hunt for new online marketing clients by placing cold-calls and by
attending conferences and product expos. Work with junior team members
on scoring and profitability of potential new clients.
. Strategize and implement client's social media strategy by creating
dedicated YouTube channels, Twitter accounts and Facebook profile and
fan pages for client and client's products.
. Create annual marketing plans and control clients' online marketing
P&L to ensure greatest return on investment and provide explanation
for expenditures for all marketing channels.
. Use internal and external tools to monitor marketing analytics such as
campaign performance, multi-variant testing, return on investment and
return on ad spend.
. Assist with creation of offline marketing efforts, including radio
advertisements, direct mail and television advertisements
. Hire, manage and develop of staff consisting of account specialists,
graphic designers, programmers and developers.
Clients include: Caremark, DriveTime, FileMaker, Hancock Fabrics, LifeLock,
National Marker Company, PCDJ, Sage Software, Scottsdale Health Care,
SilverScript, RxSavings Plus and University of Phoenix
Marketing Manager - Channel Intelligence - Scottsdale, Arizona
September 2007 to August 2008
. Managed the affiliate marketing, CPA lead generation, loyalty
programs, banner and display marketing, comparative shopping engines,
social marketing, natural search and pay-per-click marketing
campaigns.
. Hunted and qualified potential new partners for marketing campaign
services sales, presenting to managers and directors on benefits of
working with on our clients from an affiliate or search prospective.
. Created direct analytical reports for C-Level management, including
key metrics tracking, P&L, action development and explained ongoing
strategy and philosophy for marketing channels.
. Worked with the creative team to create compelling landing pages with
calls to action to make a purchase or to complete a form and set up
A/B multi-variant testing.
. Qualified potential new client leads and worked with sales team on
presentations to new prospective clients.
Clients included: BJ's Wholesale Club, Calloway Golf, Curo Lifestyle, Curo
Nutritionals, DeepDiscount, Homeclick.com, FYE.com, Paquin Group, Reitmans
Canada, Ritz Camera and Ritz Interactive.
Marketing Manager - Benchmark Brands - Atlanta, Georgia
January 2007 to September 2007
Hired to overhaul and re-launch affiliate marketing program, promoted to
manager for the comparative shopping engines and natural search in the
first three months at company.
. Developed high-level, strategic marketing plans for the organization
that were in line with achieving growth and market-development targets
for company website (www.footsmart.com).
. Tracked industry trends for data feed marketing, affiliate marketing,
and portal relationships and provided overall recommendations for the
continued improvement of these efforts to meet business growth
objectives as well as created social marketing strategy for company.
E-Commerce Partnership Coordinator - Discovery Communications - Silver
Spring, Maryland
May 2006 to January 2007
Worked on various marketing tactics such as pay-per-click marketing,
natural search, comparative shopping engines and managed the affiliate
marketing channel.
. Throughout the year developed new Internet affiliate programs and
promotions, enabling the company to achieve higher placement in
different types of media while also increasing our market penetration
and generating higher affiliate revenue for www.discoverystore.com
. Managed bids for products on consumer shopping engines ensuring
greatest return on investment through the channel and managed PPC
costs and optimized ad copy on a daily basis.
Account Coordinator - Internet Strategy Group - Baltimore, Maryland
November 2005 to May 2006
. Provided ongoing PPC optimization by monitoring bid amounts and ad
copy. Assisted with the design and the development of affiliate
marketing programs.
Internet Media Specialist - Sabre Hospitality Solutions - Bethesda,
Maryland
November 2004 to November 2005
. Managed numerous PPC campaigns and provided ongoing SEO efforts and
designed and developed affiliate marketing programs and websites for
retail and lead generation based programs.
Managerial and Organizational Skills Professional Skills
Supervise staff and promote ethics, Access, Atlas, Commission Junction,
values and goals as a means to Compete.com, CoreMetrics, DART,
success. Django, Dreamweaver, Epsilon,
Accelerate communications with eStara, ExactTarget, Excel, Google
clients and coworkers, ensuring a Adwords, Google Analytics, Google
synergistic approach with universal Affiliate Network, Google Website
objectives. Optimizer, HTML, HitWise, Hydra
Research and formulate business Network, Java Script, Joomla,
plans, marketing proposals, Linkshare, Lotus Notes, LYRIS, MS
technology based implementation Office, MySQL, Omniture Discover and
solutions and ecommerce action Site Catalyst, Photoshop,
strategies. SalesForce.com, ShareASale,
SilverPOP, SPSS, Vertical Response,
Visio, Web Positions, Web Trends,
Word, WordPress, Yahoo! Search
Marketing.
Education - Towson University - Towson, Maryland - Bachelor of Science in
Mass Communication with an emphasis in Journalism and New Media - Graduated
May 2004
References - Provided upon request
Contact this candidate