Sales Marketing

GARY GROSSMAN **** Oregon City Blvd. / West Linn, OR 97068

Public Relations Account Director C: 503-***-**** / H: 503-***-****

*************@*******.***

Press & Analyst Public Relations ? Relationship Management ? Integrated

Marketing

< Marketing and communications expert with progressive career building

innovative marketing, media relations and brand awareness programs.

Natural aptitude for quickly gaining trust and credibility with key

audiences.

< Exceptional communicator skilled in moving easily from vision and

strategy to execution and measurement. Proven ability to effectively

position brands and promote products. Superb conceptual and creative

abilities.

< Award-winning strategist with ideal blend of business savvy, creative

vision, detailed planning, and project management skills. Strong

analytical and creative skills. Extensive knowledge of B2B PR and

account management.

< Collaborative leader adept at mentoring staff, building consensus among

disparate points of view and synthesizing diverse business and marketing

objectives into wholly integrated program plans.

Expertise

Global Press & Analyst Relations Strategy Development and

Implementation

Messaging & Positioning Frameworks Product Launches

Brand Building & Rehabilitation Integrated Marketing

Customer Reference & Evidence Thought Leadership / Executive

Programs Visibility Initiatives

Strategic Planning & Measurement Crisis / Issues Mitigation

Leadership, Team Building and Large-scale Event Execution /

Management Project Management

Web 2.0 Technologies Agency & Creative Services

Management

Strong Writer Content Development

Experience

Gary Grossman & Associates Consulting

01/2009-Current

Principal - Marketing & Communications

Key Accomplishments

< Marketing and communications consultant for startup software firm.

Created brand narrative including a compelling 'solution' vision, company

backgrounder, messaging, landing page content, new business and partner

development story, go-to-market and communications launch strategy and

campaign development, press release, FAQ, blog entries, and executive

biography.

< Led communications outreach and marketing strategies for Africa Bridge, a

non-profit providing assistance to vulnerable children in Tanzania.

Developed a presentation to clearly tell the Africa Bridge story.

Developed and articulated new product design to increase donor base.

Created PowerPoint presentations and presented to board of directors and

multiple external audiences. Developed grant proposals to improve

education and healthcare in rural villages.

< Led workshops to determine group values, create vision and mission

statements, and create a compelling value proposition and developed

integrated marketing plan for Oregon College of Arts and Crafts.

< Initiated, coordinated and drove replacement of technology infrastructure

for Mercy Corps, an international relief organization. Obtained needed

technology - e.g., computers, printers, PBX and phones, and software -

and onsite implementation assistance from Microsoft, Hewlett Packard,

Siemens, and Novell.

Tektronix, Inc. 10/2003 - 01/2009

Senior Manager, Global Public Relations

Communications program leader for a provider of test, measurement and

monitoring equipment. Led public relations and advertising for North

American, Asia, and Europe. Built a highly effective and successful program

and team and created excellent visibility for new products and company

initiatives. Worked collaboratively with executives, product management,

R&D, product marketing, Marcom, sales, and support. Led development and

execution of press, partner, and industry analyst communications, new

product and company messaging, and brand management. Responsible for all

media and advertising, awards, case studies, new product story development

and presentations, thought leadership campaigns press release development

and dissemination, and developed a new brand narrative for the company.

Provided competitive information and set positions; used market research to

identify key opportunities.

Key Accomplishments

< Simplified multiple complex & confusing stories into a single brand story

to unify the company's many products and services. The "New Digital

World" narrative tied each of the company's offerings to market mega-

trends and included a targeted campaign with specific tactics and

messaging.

< Led the integration of global communications serving as consultant to

product and regional marketing teams in defining, executing and measuring

communications programs and campaigns. Traveled worldwide to launch

products and initiatives. Built and managed top-notch team of

communications experts, comprising five in-house professionals, four

temporary staff, and seven agencies worldwide.

< Blunted competitive pressure in the oscilloscope market by conducting a

fully integrated marketing campaign, comprising press and analyst

relations, brand and product advertising. Translated market research

across multiple geographies into credible messaging and proof points to

support Tektronix's claim as the "world standard" for oscilloscopes.

< Consistently delivered stellar results within budget. Designed and

developed software applications to track worldwide communications

activities. Successfully developed worldwide annual programs of 90+

press releases, 100+ contributed articles and customer case studies,

orchestrated press and customer events and product launches, brand and

product advertising, collateral development, podcasts, videos, annual

sales meetings, and development of web content.

Waggener Edstrom Strategic Communications

11/1997 - 9/2003

Account Director

Joined as a senior member to bolster technology expertise of agency's

second largest account, SAP AG (NYSE: SAP), the largest business software

company in the world. Led account team and delivered outstanding results

against a multi-million dollar client budget. Created annual strategic

communications plans and responsible for team performance and results.

Owned communication functions with media, analysts, and customers. Owned

all account management functions including relationships with executives

and technologists, problem resolution, budget negotiation and management.

Coordinated and led business development with new customers.

Key Accomplishments

< Managed global media relations, analyst relations, and customer relations

teams. Collaborated with SAP staff and C-level executives in Germany and

the U.S. to develop communications strategies and tactics. Designed and

wrote annual analysis of market trends including competitive activities

and created communications strategies to lead.

< Transformed global perceptions of SAP to bolster the introduction of its

Internet-based offerings. Conceived a fully integrated press and analyst

program that led influencers such as Gartner, Forrester, AMR, Business

Week, Financial Times and others to stop characterizing SAP as "slow,"

"plodding" and "behind the times" and begin saying the company was

"nimble," "an Internet leader," and "a technology innovator."

< Thwarted closest competitor's #1 market leader claims with a definitive

counterpunch. Counseled clients to mount an aggressive response,

developed a detailed market/financial analysis and rebuttal, distilled it

into a memorable message, and assembled a team of media experts to get

the message out to influence initial coverage of the competitor

announcement.

< Directed press/analyst strategies and onsite activities for SAPPHIRE-

SAP's largest annual events in the U.S. and Europe and a major

cornerstone of each year's strategic communications effort. Designed

and developed complex scheduling software application.

< Used a consultative approach to identify market weaknesses and

opportunities, developed a communications framework to exploit them and

elicited agreement from client to alter its communications and marketing

messages & strategies.

Hewlett-Packard Company 9/1982 - 10/1997

Multiple Sales, Professional Services and I.T Roles - details provided on

request

Significant contributor to business development and technology deployment

for the largest technology company in the world. Responsibilities ranged

from systems analysis to and software development to sales, customer

service and enterprise consulting.

Key Accomplishments

< Led and supported several multi-million computer system wins including

Nikko Securities, Visa International, Barclays and Wells Fargo Bank for

fraud detection, I.T. security, smart card and CRM solutions. Created

and presented proposals and spoke at regional user group meetings.

< Led cross-functional teams to develop software systems and hardware

configurations for enterprise computing. Developed programs and

applications for manufacturing, utility billing, public school grade

reporting, and accounting. Designed, developed, and delivered business

proposals.

< Established credibility among HP clients by evangelizing the "HP

Approach" to solving client business challenge via I.T. technology.

Considered a trusted advisor by CIOs, CTOs and senior IT management.

Advocated for customers - e.g., problem resolution and new product ideas

- with HP factory teams.

Education & Professional Development

BA - Political Science ? University of California

Additional Coursework: Marketing and sales methodologies, such as

consultative, value-based and solution-selling that improve marketing

effectiveness and streamline the sale cycle. Numerous technical courses,

including structured systems analysis and design, object-oriented

programming, data communications, and statistical quality control.

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