Sales Marketing

MARSHALL N. MASSEY

*** ****** **., ***. **** ( Hoboken, NJ 07030

PHONE (973) 229 - 3673 ( E-MAIL ***************@*****.***

WORK EXPERIENCE

Lotame Solutions (data-driven audience marketing platform)

New York, NY and Elkridge, MD

May 2008 - January 2010

Strategic Planner

. Supported the digital advertising Sales team by selling, servicing, and

nurturing new and existing clients (Examples: OMD, MediaCom, Carat,

Mediaedge:cia)

. Strategized with business intelligence for each Request For Proposal

. Responsible for the creation and execution of all Sales collateral

Business Analyst

. Day to day analysis of current and prospective digital advertising

campaigns (McDonalds, GM, ABC, Coca Cola)

. Designed platform based target audiences to deliver and optimize

campaigns

. Compiled end of campaign reports along with analytical research within

social media

. Analyzed prospective publishers; managed current relationships

(Huffington Post, Bebo, Perfspot, Fanpop)

. Created behavioral collection implementation presentations and

maintained behavior collection

Product Management Intern, Summer 2007

. Managed product updates, Worked directly with technology team to build

out the Generated User Interface

. Wrote white papers, case studies and articles regarding the digital

advertising and social media industries

Assistance in Marketing

Morristown, NJ

Market Research Intern, Summer 2006

. Organized and recruited for discussion groups, reorganized and updated

the database

Gourmet Again

Baltimore, MD

Grocery Store Employee, Summer 2005

. Delivered lunches and dinners, stocked shelves, provided general help

around store

Defined Health

Millburn, NJ

Database Intern, Summers 2001-2003

. Updated database, conducted medical research, performed general office

work

COMPUTER SKILLS

. Microsoft Office applications (Word, Excel and PowerPoint), Adobe

Captivate, Print Screen Pro, Third Party Ad Servers (DART, ATLAS etc.),

Salesforce, WebEx and basic knowledge of MySQL

EDUCATION

Lafayette College

Easton, PA

Bachelor of Arts Degree in Economics and Business, May 2008 GPA: 3.3

. Course work included: Marketing/Advertising Science, Marketing

Research, Statistics, College Writing.

. Minor in Government and Law, International Politics

. Interim Study Abroad to Germany and Czech Republic to study

contemporary German history and WWII

INTERESTS AND ACTIVITIES

Delta Kappa Epsilon Fraternity, Lafayette College

Easton, PA

Member, 2005 - Present

. Alumni Compass Chair: Mentor to undergraduates in charge of campus

programming (May 2008-Present)

. President: Head of the executive board (November 2006 - November 2007)

. Financial Commissar: In charge of the $80,000 annual kitchen account

(April 2006 - November 2006)

ZogSportsNJ

Hoboken, NJ

Participant, June 2009 - Present

. A charity-focused, co-ed, social sports club for young professionals

Lafayette College Pep Band

Easton, PA

Base Drum, September 2004 - May 2008

Lafayette College Hillel Society

Easton, PA

Member, September 2004 - May 2008

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