Sales Marketing

Chad M. Davine

*** ***** ****** *****

Taunton, MA 02780

Email: *******@*******.***

Phone: 781-***-****

Executive Summary

Software product and technology manager with extensive experience leading strategy, definition, development

and worldwide deployment of innovative new products in the enterprise, B2B, and consumer markets. Proven

leadership and problem solving abilities coupled with strong motivation, communication and organizational skills.

More than a decade of successful international experience in product management, professional software

development services, marketing, and sales.

Specialties: product management, product strategy, product marketing, technical management, Agile

development methodologies, marketing strategy, content licensing, professional services, business process analysis,

project management, SaaS product development, product restructuring, P&L management

Outright Development, Newton, MA; 2009 to Present

President

Product development consultant specializing in web and mobile application development. Consult clients

on a range of product development and product management initiatives in the enterprise and

consumer software space. Manage team of onshore and offshore developers to execute and deliver

on client product development projects.

Analyzed client product portfolios and made recommendations for continued investment, maintenance, or

wind down scenarios

Advised clients on product and market requirements, product development process, usability testing,

content/data licensing, product marketing, positioning, and launch initiatives

Built and deployed products for clients including mobile applications, enterprise information portals,

eCommerce, content/data integrations, video applications, and business information products

Managed onshore and offshore product and technical teams to deliver projects on time and within budget

Strive Development, Waltham, MA; 2006 to 2009

President & Co Founder

Product development consulting and custom software development firm specializing in web application

development. Responsible for all aspects of managing and growing the business including marketing, sales,

customer delivery, and financial management. Consulted clients and provided development services for enterprise

and consumer applications including eCommerce, business information, business intelligence, portals, CRM/SFA

integrations, content/data integrations, and business process automation.

Grew revenues from zero to over $1M within first 18 months of operations while maintaining high profit

margins

Provided clients with product development/product management consultation including product strategy,

product development process, product positioning, requirements definition and analysis

Developed and implemented marketing and lead generation programs including thought leadership content,

push/pull marketing initiatives, digital marketing campaigns, and CRM integration

Built and managed onshore and offshore product, technical, and QA teams

Defined and managed a streamlined methodology for engaging clients, analyzing business requirements,

drafting software specifications, and driving the development process to deliver projects on time and within

budget

Credo Reference, Boston, MA; 2004 to 2006

Vice President, Content and Market Development

Responsible for product strategy, product management, marketing, and content licensing for this provider of

online reference services to academic, corporate, and public libraries. Managed global content acquisition and

publisher relationships, drove cross functional product development initiatives, and defined strategy for entering

new markets and segments.

Defined and executed on plans to stabilize critical content and customer relationships as part of a new

management team that was placed after a change in company control

Led cross functional teams to revamp product interface, add new functionality, and refine product positioning

Developed strategy for launching into new markets including content, functionality, positioning, pricing,

marketing and distribution

Performed market and customer analysis to identify content gaps and acquired key content sets to fulfill

market needs

Increased the number of participating content providers by 50% while adding publisher partners with high

brand recognition

TrueAdvantage, Southborough, MA; 2004

Director, Product Development and Strategy

Responsible for product development, strategy, and marketing initiatives for this provider of online business

information products for sales professionals. Led cross functional product development and implemented new

content production processes to enhance the company’s SaaS CRM, sales intelligence, and company data products.

Redesigned and re launched flagship product offering with new functionality and enhanced business

information content based on market analysis, customer feedback, and usability testing

Restructured team of product managers and content editors to better align skills and increase efficiency

Implemented formal product development, launch, and marketing processes

Defined product vision and strategy for content integration with distribution partners and third party

workflow tools including integrations with Salesforce.com, Microsoft Outlook, and others

Bridged critical product content gaps in product offerings through licensing and partnerships with leading

content providers

Increased output of content production staff by 30% while reducing costs by improving workflow and applying

enhanced technology

Thomson Reuters, Burlington, MA; 2000 to 2004

Director, Product Development, NewsEdge Product Line

Senior Product Manager, Content

Managed a team of product managers for this global enterprise software provider of news and business

information products serving a broad range of industries. Planned and launched new products and product

enhancements for NewsEdge product line with annual sales of $50+ million and offerings at varying stages of the

product lifecycle.

Developed company’s next generation B2B news and information products from concept to launch including

web based applications, content distribution toolkits and APIs, enterprise portal integrations, and mobile

device applications. New platform reduced overall operational cost by 40% which in turn increased profit

margin by 50%.

Championed product initiatives throughout the organization and led cross functional teams to deliver product

on time and within budget. Managed and motivated product staff to achieve objectives during the company’s

acquisition and subsequent integration with Thomson.

Served as product evangelist within NewsEdge, to customers and prospects, and to other divisions within

Thomson

Led global product marketing initiatives including channel support, sales training, sales presentations & tools.

Created effective product positioning, launch, and marketing processes that led to improved efficiencies in

cross functional product readiness and rollout.

SilverPlatter Information, Inc. (now Wolters Kluwer), Norwood, MA; 1998 to 2000

Product Manager, Content and Market Development

Managed a $10M line of online business information software products. Developed product line by identifying

new market opportunities and products, determining requirements, monitoring production timetables, licensing

content, managing content partner relationships, driving pricing, managing launch & roll out, and developing

marketing programs for $85M global publisher of electronic bibliographic databases.

Grew product revenues and profitability by analyzing product performance and implementing new

strategies to increase sales and reduce costs

Managed the efficient and timely launch of new database information products

Improved competitive positioning of products by developing cost effective marketing plans

Coordinated the global marketing of the product line with international marketing communications

teams, sales, and distribution channels

Improved relations with global content publishers

Increased internal awareness of product portfolio by increasing cross functional involvement in development

and launch efforts

MindBranch, Inc. (now MarketResearch.com), North Adams, MA; 1994 to 1998

Director, Sales and Marketing

Marketing Manager

Marketing Associate

An early hire of this global online distributor of market research and business information publications,

specializing in market research reports, newsletters, and directories. Responsible for B2B marketing initiatives as

well as creating and managing channel distribution. Conceived, launched, and managed operations of Gateway

Publishing, a subsidiary publisher of online company information.

Managed the development and launch of the company’s first online product – an eCommerce catalog of

market research reports, newsletters, and company information directories.

Conceived, developed, and launched a series of online company information database offerings

Increased the number of publishing partners by 200% over two years

Created co marketing, partnerships, and strategic alliance agreements to increase revenues and broaden

distribution channels

EDUCATION:

North Adams State College, North Adams, MA; Bachelor of Arts

Contact this candidate