Manager Account

GREGORY WIND

** ******* ****, *******, ***** Island 02886 ********@*****.*** m: 617-***-**** h: 401-***-****

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OVERVIEW

• An insightful, creative communications professional with a strong track record in a variety

of environments, industries and roles

• A career marked by rapid absorption of new ideas and industries, dedication to team

success and creative problem solving

• Demonstrated skills in providing easy to understand explanation of complex ideas, writing,

PR and social media strategy, team management and budget management

• Success working with billion-dollar global companies including Sony, Reuters, Lafarge and

Nova Chemicals as well as small start ups and niche players

EXPERIENCE HIGHLIGHTS

• Fifteen years of public relations experience – clients have included major global

corporations and new ventures in financial services, education, marketing technology,

security, audio/visual and mobile technology

• More than a decade of experience managing others in a collaborative team environment

• Strong track record in launching new companies and new products, positioning products in

mature, competitive environments and securing coverage of corporate thought leadership

messages

• Launched several social media initiatives – including podcast creation, blog writing, blogger

relations and social network participation – for clients with no previous social media

experience in a variety of industries

• Recent media relations results include features in the Boston Globe, CNN Money,

BusinessWeek, along with the vertical and trade media most important to program success

• Three years of market research experience developing U.S. growth strategy for multi-billion

dollar global corporations

EXPERIENCE

PERKETTPR May 2008 – March 2010

Account Director

• Developed strategy with clients and executed PR and social media campaigns in industries

including education, green technology, telecom and marketing technology

• Guided agency strategy and success as a member of the executive committee

• Developed a PR measurement “Score Card” that was adopted across agency accounts

• Provided tactical support for clients including message development, writing, social media

strategy and support, media relations and trend research

• Drove new business and training sessions to further agency growth and success

• Worked with account teams, clients and management to set account and budget priorities

FAMA PR October 2006 – May 2008

Account Director

• Served as account strategy lead and executed tactical programs in industries including consumer

desktop software, compliance & security and clean energy

• Provide tactical support for clients including writing, media relations, trend research, new media

content creation, as well as press tour and event support

• Drove new business presentations and lead training sessions to promote company health and

success

• Worked with account teams, clients and management to set account and budget priorities

FITZGERALD COMMUNICATIONS January 2005 – October 2006

Account Director

• Led account teams in various technology industries including telecom, wireless, security,

business intelligence and grid computing

• Designed programs in keeping with clients’ marketing and business goals; drove execution

of programs and led client communications

• Provided tactical support for clients including writing, media and analyst relations,

presentation development, pitch development and competitive intelligence

• Fostered profitable development of junior staff, new business and agency capabilities

• Promoted from Account Manager in September of 2005 for demonstrated ability to

profitably lead accounts and independently maintain high levels of client satisfaction

LANGLEY & RIPLEY MARKET DEVELOPMENT January 2002 – January 2005

Senior Consultant

• Provided research, writing and marketing services to clients in industries including

construction materials, enterprise technology and broadcast television technology

• Provided media and analyst relations strategy and implementation support for enterprise

technology clients

• Researched and reported on economic trends and local market structures for global

companies evaluating U.S. market positions

• Helped clients with new business development via sales support and market positioning

• Wrote several articles covering technology trends in the broadcast technology industry for

an influential trade magazine

MIDDLEBERG EURO RSCG, Financial Services Division September 1999 – January 2002

Senior Account Manger

• Helped grow division from 10 employees to 35 in less than one year and held key PR

accounts including Reuters and Towers Perrin through economic downturn

• Created strategic 90-day programs based on industry research and competitive positioning;

developed client positioning; provided clients with competitive intelligence

• Supervised all writing and drafted major documents including speeches, presentations,

white papers, bylined articles and advertorials

• Maintained key analyst and media relationships and set media strategy with clients

• Promoted to Senior Account Manager in 2000 for success in profitably serving clients,

adding accounts and developing staff

TECHNOLOGY SOLUTIONS/MINDSTORM February 1996 – September 1999

Account Manager

• Led PR program execution for several Sony Electronics professional product accounts

• Assisted president in directing 35-person, $5 million division, and helped that division

become a freestanding business in May 1999

• Led Sony Broadcast PR team during the company’s HDTV production roll out

• Served as primary media, analyst and client contact, developed budgets and yearly plans,

drafted the majority of written documents, built a strong and motivated staff and provided

clients with competitive intelligence

AMERICAN JOURNAL OF NURSING August 1995 – February 1996

Advertising Associate, Web Team Staff

• Managed advertising deadlines and materials for special issues

• Provided copy for advertorials and award presentations

• Provided support to subscribers transitioning from line-edit message boards to the

publication’s new Web-based interactive community space

LOBSENZ STEVENS March 1994 – August 1995

Associate Account Executive

• Conduced media and analyst relations for clients in the gardening, hardware and education

and industries

• Created drafts of press releases, pitch letters and other written materials

EDUCATION

MANHATTANVILLE COLLEGE May 1994

B.A. in English, Minors in Computer Science and Philosophy

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